Draft:Momentum Worldwide
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| Company type | Subsidiary |
|---|---|
| Industry | Experiential marketing |
| Founded | January 1987[1] |
| Headquarters | 300 Vesey Street, New York City 10282[2] |
Area served | Worldwide |
Key people | Donnalyn Smith (Global CEO)[3] |
| Parent | Interpublic Group |
| Website | www |
Momentum Worldwide is a global experiential marketing firm, headquartered in New York, formed in 1987.[1] The company is part of agency network Interpublic Group (IPG).[4]
History
[edit]Momentum Experiential Marketing Group was formed in 1987.[1] In 1996, Momentum, by then known as Momentum IMC and part of parent IPG's McCann-Erickson ad agency, was combined with the newly purchased Ad:vent, another event marketing company.[5] In 1997, IPG reorganized McCann Erickson, at the time the second largest agency in the world, into McCann-Erickson World Group, which included Momentum along with several other agencies.[4] Momentum was renamed Momentum Experiential Marketing Group.[4] In 1999, IPG acquired sales promotion agency Louis London and incorporated it into Momentum.[6]
By 2000, Momentum had 1,650 employees and was operating in 58 offices around the world.[7] In August 2000, Momentum announced it had purchased St. Louis-based Waylon Co., and ImageWerks, a Southern California youth-oriented marketing agency.[7]
In 2007, the agency was credited for creating the term "phygital" to reference how online and "brick and mortar" physical stores should work together.[8]
In 2012, Momentum acquired shopper marketing company ChaseDesign, and its subsidiary 10Red Design.[9]
In November 2022, Momentum's North America President Donnalyn Smith was named global CEO, replacing Momentum Chairman and CEO Chris Weil.[3][10]
In March 2025, the company was recognized as Campaign Magazine's US experiential agency of the year.[11]
Business
[edit]Momentum is a global experiential agency that creates brand experiences for customers.[11] The company uses modern marketing techniques including artificial intelligence (AI) and machine learning (ML) to deliver and measure experiences.[12] Some of the agency's notable clients include or have included Walmart,[12] Coca-Cola,[12] Anheuser Busch,[13] Sprite,[14][11] and GEICO.[11]
References
[edit]- ^ a b c Serrano, Lizbeth (January 2, 2025). "Agencias a Observar 2025: Momentum".
- ^ "Where We Do It".
- ^ a b "Momentum Worldwide promotes Donnalyn Smith to global CEO role". adage.com.
- ^ a b c "THE MEDIA BUSINESS: ADVERTISING; A sweeping reorganization at McCann-Erickson seeks to highlight marketing services". September 22, 1997 – via www.nytimes.com.
- ^ Journal, Sally Goll BeattyStaff Reporter of The Wall Street (June 7, 1996). "McCann-Erickson Buys Ad:vent, Hot Player in Event Marketing - WSJ". The Wall Street Journal – via www.wsj.com.
- ^ "MASS TIMES VELOCITY: With McCann-Erickson's help, Momentum lives up to its name". June 1, 2000.
- ^ a b Kranhold, Kathryn (August 7, 2000). "Interpublic Unit Builds Momentum Through Purchases of Two Firms - WSJ". The Wall Street Journal – via www.wsj.com.
- ^ "Retailers Get 'Phygital'". The New York Times. April 19, 2024 – via NYTimes.com.
- ^ McClellan, Steve. "IPG's Momentum Acquires ChaseDesign, Ups Shopper Marketing Reach". www.mediapost.com.
- ^ "Momentum Worldwide creates new experience role, appoints director". The Drum.
- ^ a b c d March 27 2025, Campaign US Staff. "Campaign US Agency of the Year Awards 2025: Experiential Agency". www.campaignlive.com.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ a b c "Why Momentum is betting machine learning can upgrade experiential | Marketing Dive". www.marketingdive.com.
- ^ Lefton, Terry (August 20, 2025). "Michelob Ultra World Cup experiential to be handled by IPG's Momentum agency". Sports Business Journal.
- ^ "Sprite Zero Sugar's Latest Campaign Opens a Portal to Wakanda". October 10, 2022.
External links
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