Draft:Matthias Fuchs (marketing scholar)
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| Submission declined on 12 August 2025 by Timtrent (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Your draft shows signs of having been generated by a large language model, such as ChatGPT. Their outputs usually have multiple issues that prevent them from meeting our guidelines on writing articles. These include:
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Comment: I am not persuaded that they pass WP:NPROF. The "Media and recognition" is valueless and lazy writing. Please discard AI and write this yourself. 🇵🇸🇺🇦 FiddleTimtrent FaddleTalk to me 🇺🇦🇵🇸 19:18, 12 August 2025 (UTC)
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Matthias Fuchs (born July 6, 1988) is an Austrian marketing scholar and consumer behavior researcher specializing in product design and customer experience. He is an Assistant Professor of Marketing and Institute Director at EHL Hospitality Business School in Lausanne, Switzerland.
Life and career
[edit]Fuchs holds a PhD in marketing from the University of St. Gallen[1] (summa cum laude[2]), which he pursued after his professional career in brand management, working for several years at Procter & Gamble and Coty Inc.[3]. He joined EHL as Assistant Professor [4] in 2022 while still teaching classes at the University of St. Gallen[5].
His academic research has been published in peer-reviewed journals such as the Journal of Marketing Research, the Journal of Business Ethics, and Marketing Letters. His research examines how consumers value product design aesthetics[6] and how these influence their behavior[7].
Next to his academic research, Fuchs collaborates with luxury brands such as Audemars Piguet[8] in his role as the director of the Institute of Customer Experience Management[9] at EHL. He works with these brands on topics such as customer experience, branding, and luxury hospitality[10][11]. Fuchs is regularly interviewed and cited in publications such as The New York Times[12], Neue Zürcher Zeitung[13], Channel News Asia[14], Le Temps[15][16], 20 Minuten[17], Tages-Anzeiger[18] and others on the topics of luxury branding, luxury customer experience, and luxury consumer behavior. He authors opinion columns for The Economic Times on these topics[19][20].
Selected publications
[edit]Peer-Reviewed Journals
[edit]- Fuchs, M. (2024). Easter eggs: Signaling quality via intrinsic motivation. Marketing Letters.
- Fuchs, M., & M. Schreier (2023). Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product's Resale Value. Journal of Marketing Research, 60(3), 602-624.
- Fuchs, M., Omlin, C., Naef, S., Steiner, T., Schumpf, E., & Gollnhofer, J. F. (2022). Cognitive Biases as Boosters-Using Cognitive Biases to Improve Communication Recall for Emmi Jogurtpur. Marketing Review St. Gallen, 39(4), 18-23.
- Miska, C., G.K. Stahl, & M. Fuchs (2018). The moderating role of context in determining unethical managerial behavior: A case survey Journal of Business Ethics, 153(3), 793-812.
Book Chapters
[edit]- Fuchs, M., & M. Schreier (2024). Need for Uniqueness. In Elgar Encyclopedia of Consumer Behavior (221-223). Edward Elgar Publishing.
- Fuchs, M. (2024). Perceived Ownership. In Elgar Encyclopedia of Consumer Behavior (241-243). Edward Elgar Publishing.
- Bucher, J. H., Fuchs, M., Gollnhofer, J., Manke, B. K., Leimert, H., Vario, M., & Tomczak, T. (2022). The new consumer: A typology of consumer reactions to the COVID-19 crisis. In Consumption, production, and entrepreneurship in the time of coronavirus: a business perspective of the pandemic (pp. 39-56). Cham: Springer International Publishing.
References
[edit]- ^ "Matthias Fuchs' dissertation". University of St. Gallen. Retrieved August 11, 2025.
- ^ "FHH Forum 2023 speaker bio". FHH Forum (Haute Horlogerie). 8 November 2023. Retrieved 12 August 2025.
- ^ Mowbray, Kate (2025-09-04). "Trends In Luxury Hospitality: Matthias Fuchs Of EHL On Future Trends Of the World's Most Luxurious…". Authority Magazine. Retrieved 2025-09-10.
- ^ "Dr Matthias Fuchs – Assistant Professor". EHL Hospitality Business School. Retrieved August 11, 2025.
- ^ "Courses". courses.unisg.ch. Retrieved 2025-08-14.
- ^ "Fünf Ansätze aus der Forschung, die jeder Marketer kennen sollte". Absatzwirtschaft (in German). 9 March 2022. Retrieved 31 July 2025.
- ^ "Das Spiel, das die Zeit und das Geld unserer Jugend verschlingt". Luzerner Zeitung (in German). 16 October 2019. Retrieved 31 July 2025.
- ^ "X3 LAB | ICEM". icem.ehl.edu. Retrieved 2025-08-12.
- ^ "About Us". icem.ehl.edu. Retrieved 2025-08-12.
- ^ "Kulinarische Erlebnisse verkaufen: Luxusmarken werden Gastgeber". Hotellerie Gastronomie Zeitung (in German). 16 October 2023. Retrieved 31 July 2025.
- ^ "Absurde Preise und Warteschlangen: Haben die Luxusmarken den Bogen überspannt?". Neue Zürcher Zeitung (in German). 3 December 2022. Retrieved 31 July 2025.
- ^ "Journe, the Watchmaker, Puts His Name on Journe, the Restaurant". The New York Times. 10 December 2023. Retrieved 31 July 2025.
- ^ "Trüffel-Pizza, Champagner, Fünfsternhotels: Die «St.-Moritzisierung» der Schweizer Alpen". Neue Zürcher Zeitung (in Swiss High German). 2025-02-08. ISSN 0376-6829. Retrieved 2025-08-12.
- ^ Yeap, Amanda. "Luxury sales are declining globally, but why are shoppers in Southeast Asia still splurging?". Channel News Asia. Retrieved 2025-08-15.
- ^ "L'horlogerie continue de miser sur les boutiques". Le Temps (in French). 13 November 2023. Retrieved 31 July 2025.
- ^ "Hôtels de luxe pour chien, une offre en voie de banalisation". Le Temps (in French). 2025-03-28. ISSN 1423-3967. Retrieved 2025-08-12.
- ^ "Schweizer Berge: Fünfsternehotels verdrängen Mittelklassehotels". 20 Minuten (in German). 2025-02-09. Retrieved 2025-08-12.
- ^ "Gereizte Gäste und Fräulein-Zurufe – Zürcher Gastronomen haben genug". Tages-Anzeiger (in German). 27 June 2023. Retrieved 31 July 2025.
- ^ "The luxury experience economy: luxury retailers and hospitality brands are converging". The Economic Times. 15 September 2023. Retrieved 31 July 2025.
- ^ "How will cutting-edge technologies like VR and AR improve the consumer experience in the hospitality industry". The Economic Times. 24 March 2023. Retrieved 31 July 2025.