Draft:Image Group International

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  • Image Group International
    Company typePrivate
    IndustryPersonal branding, image consulting
    Founded1989
    FounderJon Michail
    Area served
    		Worldwide
    ServicesExecutive coaching, personal branding, image management
    Websiteimagegroup.com.au
    Image Group International (IGI) is an Australian personal branding and image advisory firm founded in 1989 by Jon Michail. Based in Melbourne, IGI offers services in personal branding, executive coaching, and reputation management, with a focus on senior executives, entrepreneurs, and public figures.[1]

History

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IGI was established by Jon Michail following a career in fashion and media. The firm emerged in response to growing demand for strategic personal branding services in professional and corporate settings.[2]

Services

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IGI provides a range of consulting and coaching services including:

  • Personal and business branding strategy
  • Executive presence and image coaching
  • Leadership development
  • Cross-cultural communication training

Recognition

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The firm has been featured in Australian and international media for its work in executive branding and corporate image development. A 2025 feature by The Sydney Morning Herald highlighted IGI’s role in shaping perceptions of leadership and soft diplomacy.[3]

In the New York Post, IGI was described as "changing the game" in global personal branding for executives and entrepreneurs.[4]

Media Coverage

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IGI’s influence on branding and leadership has been cited in:

  • Daily Telegraph – Commentary on how firms adapt image strategy in digital markets[5]
  • MSN – Global branding trends and executive presence[6]

See also

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  1. ^ "Image Group International Feature". ABC News. 10 March 2025.
  2. ^ "Social Media Wave Impacting Businesses". Daily Telegraph. 12 April 2025.
  3. ^ "Fashion Diplomacy: How Style Impacts International Relations". SMH. 20 March 2025.
  4. ^ "Image Group International Changing the Game". New York Post. 5 March 2025.
  5. ^ "Social Media Wave Impacting Businesses". Daily Telegraph. 12 April 2025.
  6. ^ "Personal Branding Trends 2025". MSN. 2025.