Draft:Frameology
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| Industry | Online photo printing and custom framing |
|---|---|
| Founded | July 2015 in New York City, USA |
| Products | Printed and custom-framed photos ordered online |
| Owner | Memori Inc. |
| Website | www |
Frameology is a direct-to-consumer photo framing company based in New York.[1] It produces printed and framed photographs, and other printed photo products such as metal and glass prints, ordered via its website.[2][3]
History
[edit]Ben Koren founded Frameology in July 2015 after working at his father's brick-and-mortar framing store, Framed on Madison, (later Framed on Madison on Lex).[4] He developed the concept for an online framing company shortly before Valentine's Day in 2013 after seeking an online service that would both print and frame a photograph.[4] The decision to pursue a framing business grew out of his observation that consumers had plenty of options to share and store digital images, but few seamless ways to transform those images into high-quality framed photos. Koren later described the market focus as addressing a gap in which online photo services emphasized albums and cards, while few vendors combined printing with framing in a single order. Frameology was established to fill this void by offering customers a streamlined service that allowed them to upload photos online and receive them professionally printed and framed.[5]
Products and services
[edit]Frameology sources high-quality products from both domestic and international suppliers, offering an online workflow that allows users to upload images and select framing options.[2][6] When the company first launched in 2015, they operated a program called "Frameology for Pros" where photographers could sell framed prints or include Frameology credits in prepaid packages using unique discount codes.[7]
In October 2024, Frameology collaborated with designer Bobby Berk on a collection of six preconfigured gallery wall sets with multiple frames and mat options. Each gallery wall includes a ready-to-use paper template that you tape directly to the wall, guiding exact nail placement for hassle-free, perfectly spaced installation.[8][6]
In response to supply chain disruptions during the COVID-19 pandemic, Frameology undertook a multiyear shift toward US-based sourcing and incorporated domestic sourcing into its brand messaging.[9]
As of 2025, more than 90% of Frameology’s cost of goods sold is US-sourced,[10] and the company even launched a fully domestic product line, the Luxe Wall Collection, made entirely with American-made paper, molding, and wood.[1]
References
[edit]- ^ a b Sorkin, Andrew Ross; Mattu, Ravi; Warner, Bernhard; Kessler, Sarah; de la Merced, Michael J.; Hirsch, Lauren; Lee, Edmund (Apr 16, 2025). "The Chipmakers Caught in the Trade War Crossfire". The New York Times. Retrieved Sep 12, 2025.
- ^ a b "The New Website Every Photo Lover Should Use". Architectural Digest. Jul 31, 2015. Retrieved Sep 12, 2025.
- ^ Slack, Megan (Oct 24, 2024). "Bobby Berk just shared the solution to a perfectly cohesive gallery wall – and it's not only about the frames you use". Homes and Gardens. Retrieved Sep 12, 2025.
- ^ a b Simon, Stephanie (Feb 1, 2016). "Frameology Brings Framed on Madison to the Online World". Spectrum News NY1. Retrieved Sep 12, 2025.
- ^ Gillett, Rachel (Dec 17, 2015). "A startup founder says these are the 3 questions you should ask yourself before starting a business". Business Insider. Retrieved Sep 12, 2025.
- ^ a b Slack, Megan (Oct 17, 2024). "Bobby Berk says this frame mistake is impacting the look of your gallery wall – here's what he recommends for simpler, cohesive results". Homes & Gardens. Retrieved Sep 12, 2025.
- ^ Brauer, Laura (Oct 14, 2015). "Sell Framed Prints, Make Money with Frameology for Pros". Range Finder. Retrieved Sep 12, 2025.
- ^ Norris, Rebecca R (Aug 29, 2025). "Bobby Berk's Frameology Collection Solves a Common Gallery Wall Mistake". HGTV. Retrieved Sep 12, 2025.
- ^ Grensing-Pophal, Lin (Jun 9, 2025). "4 Tariff Strategies to Turn Lemons Into Lemonade". Inc. Retrieved Sep 12, 2025.
- ^ Wierson, Arick (May 25, 2025). "How American Retailers Are Navigating Trump's Volatile Trade Policy". Observer. Retrieved Sep 12, 2025.
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