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FORAH
FORAH is a Canadian-founded clean skincare brand specializing in natural mineral sunscreen and SPF-based skincare products. The company is known for its zinc oxide–based formulations, reef-conscious approach, and positioning within the luxury clean beauty and outdoor lifestyle markets.
FORAH has received coverage from independent media outlets including Vogue, Sunset Magazine, The Good Trade, Sustainable Jungle, and Beauty Packaging, which have highlighted its products for their formulation standards, sustainability practices, and inclusion in curated clean beauty retail platforms.
History
FORAH was founded by Canadian entrepreneur and professional athlete Caley Vanular. The brand was developed in response to the founder’s experience spending extended periods outdoors in cold and high-exposure environments, where she found conventional chemical sunscreens to be ineffective or irritating.
The company launched with its flagship product, Everyday Mineral Sunscreen SPF 30, formulated using non-nano zinc oxide as the sole active UV-filtering ingredient. Since its launch, FORAH has expanded its product offerings to include additional mineral SPF formats and complementary skincare products.
Products
FORAH focuses on mineral-based sunscreen and SPF skincare, avoiding chemical UV filters such as oxybenzone and octinoxate.
Product categories include:
Mineral sunscreens (SPF 30–40)
Daily SPF moisturizers
Oil-based cleansers and serums
Travel-size and discovery kits
The brand emphasizes formulas free from synthetic fragrance, parabens, phthalates, microplastics, and nanoparticles.
Formulation Philosophy
FORAH products are formulated using non-nano zinc oxide for broad-spectrum UV protection. The brand emphasizes minimal ingredient lists designed to support the skin barrier while maintaining cosmetic wearability, addressing common concerns associated with mineral sunscreen such as white cast and heaviness.
Botanical ingredients used across products include plant oils and extracts intended to provide moisturizing and antioxidant benefits.
Sustainability and Ethics
FORAH promotes sustainability through:
Reef-conscious mineral sunscreen formulations
Recyclable packaging, including aluminum tubes
Small-batch production practices
The company aligns itself with broader clean beauty and environmental responsibility initiatives focused on reducing chemical runoff and plastic waste associated with conventional sunscreen products.
Reception and Coverage
FORAH has been featured in several independent publications covering clean beauty, skincare, and sustainable living.
In May 2025, Vogue included FORAH’s Everyday Mineral Sunscreen SPF 30 in its roundup of the best non-toxic sunscreens, naming it the “Best Certified Organic” option and noting its antioxidant-rich formula and absence of nanoparticles and harsh chemical additives.[1]
In July 2024, Sunset Magazine featured FORAH in its summer travel essentials coverage, describing the brand as a British Columbia–based company producing an effective everyday mineral SPF, alongside its cleansing oil and serum offerings.[2]
Sustainable lifestyle publication The Good Trade has featured FORAH multiple times. In a list of cruelty-free and natural sunscreens, the outlet highlighted FORAH’s reef-safe formulation and lightweight feel, citing positive customer reception.[3] In a subsequent guide to non-toxic facial sunscreens, The Good Trade again included FORAH, recommending it for sensitive skin due to its lack of harsh additives.[4]
Eco-focused publication Sustainable Jungle reviewed FORAH as part of its zero-waste sunscreen coverage, noting the brand’s certified organic formulation, recyclable aluminum packaging, and effective sun protection performance.[5]
In August 2023, Beauty Packaging reported that FORAH’s Everyday Mineral Sunscreen would be retailed through Goop, marking the brand’s entry into a major curated clean beauty platform.[6]
Retail and Distribution
FORAH sells products through its direct-to-consumer website and select third-party retailers. The brand operates distribution in both Canada and the United States to support international shipping and reduce cross-border logistics impact.
Founder
Caley Vanular is a Canadian entrepreneur, creative director, and professional athlete. Her background in endurance sports and outdoor environments influenced the brand’s emphasis on mineral-only sun protection and functional skincare designed for daily and prolonged outdoor use.
See Also
Mineral sunscreen
Zinc oxide sunscreen
Clean beauty
Reef-safe sunscreen
References
[edit]- ^ https://www.vogue.com/article/best-non-toxic-sunscreens
- ^ https://sunset.com/travel/summer-travel-essentials
- ^ https://www.thegoodtrade.com/features/organic-and-cruelty-free-sunscreens/
- ^ https://www.thegoodtrade.com/features/natural-face-sunscreen/
- ^ https://www.sustainablejungle.com/zero-waste-sunscreen/
- ^ https://www.beautypackaging.com/breaking-news/forahs-everyday-mineral-sunscreen-retails-via-gwyneth-paltrows-goop/
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