Draft:Envato
Submission declined on 6 September 2025 by Robert McClenon (talk).
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Comment: This draft is written from the viewpoint of the company, focusing on what the company says about itself. Corporate notability is based on what independent reliable sources have written about the subject.Not every business corporation is notable, and this draft does not establish corporate notability. You may ask for advice about corporate notability at the Teahouse.See Wikipedia:Articles for deletion/Envato . This draft has been compared against the deleted article. This draft has less information than the deleted article. Robert McClenon (talk) 15:47, 6 September 2025 (UTC)
Envato
[edit]Envato is an Australian-founded, global tech company that provides digital assets and tools for use in creative projects. It operates several online marketplaces, alongside its hero subscription-based platform offering over 20 million stock assets (video, music, sound effects, graphics, photos, 3D, fonts), templates, and AI-powered tools to support creative workflows.[1][2]
| Company type | Private |
|---|---|
| Industry | Creative Tech |
| Founded | 2006 |
| Founder | Collis Ta’eed, Cyan Ta’eed, Jun Rung |
| Headquarters | Melbourne, Australia and New York, NY (US) |
Key people | Envato CEO Hichame Assi, Envato CMO Noelle Kim, CTO Nick Benjamin |
| Products | Envato, Envato Market, Envato Tuts+, Placeit by Envato, Mixkit, Reshot |
| Website | https://elements.envato.com/ |
Founded in 2006 by Collis Ta’eed, Cyan Ta’eed, and Jun Rung in a Sydney garage, Envato was acquired in 2024 by the U.S.-based media company Shutterstock for $372 million USD.[3][4]
History
[edit]Envato was founded in Sydney, Australia, in 2006. It began as FlashDen Archived 2025-04-30 at the Wayback Machine, a marketplace for Flash files, and later expanded into a suite of specialized platforms under the umbrella Envato Market, including:
- ThemeForest - for website themes
- AudioJungle - for royalty-free music and sound effects
- CodeCanyon - for code snippets and plugins
- VideoHive - for stock footage, motion graphics and video templates
- GraphicRiver - for graphic design resources[5]
- Mixkit - for free video, music and sound effects
- Reshot - for free icons and illustrations
- Photodune - for stock photography marketplace
- 3DOcean - for 3D models, textures, and related assets
In 2007, Envato introduced Envato Tuts+ Archived 2025-08-20 at the Wayback Machine, a content library of over 1,300 courses featuring free tutorials, tips and trends. In the early 2010s, the company launched a short-term initiative called the Freelance Mac App Bundle, a curated collection of productivity software.[6] In 2018, Envato acquired Mexico-based mockup and design startup PlaceIt.
In 2020, Hichame Assi, previously CEO of HotelsCombined, was appointed CEO of Envato.[7]
Growth and AI Integration
[edit]In the 2020s, Envato shifted its strategic focus primarily to its subscription offering. In 2024, the company started to introduce AI-powered tools – to date, these include:
- VideoGen – for generating hyperrealistic videos, including audio, using a prompt or image upload[8]
- ImageGen and ImageEdit – tools for creating and editing images with AI
- VoiceGen – for AI-generated voiceovers
- MusicGen – for AI-generated music[9]
- InspoGen – a visual inspiration and design curation tool[10]
In 2025, Envato partnered with KitBash3D to offer a range of 3D model kits for use in digital content production.[11]
Acquisition by Shutterstock
[edit]In 2024, Envato was acquired by Shutterstock for USD $372 million. The acquisition expanded Shutterstock’s digital asset offerings and customer base by incorporating Envato’s marketplace and subscription offerings.[12]
References
[edit]- ^ Keating, Eloise (2020-10-20). "Envato co-founder Collis Ta'eed to hand over CEO role to Hichame Assi". SmartCompany. Retrieved 2025-08-20.
- ^ "Envato Unveils VideoGen, InspoGen AI Features". Animation World Network. Archived from the original on 2025-05-01. Retrieved 2025-08-20.
- ^ Adams, David (2024-05-03). "Bootstrapped Aussie scale-up Envato sells to Shutterstock in $372 million deal". SmartCompany. Retrieved 2025-08-20.
- ^ Powell, Dominic (2017-10-10). "Envato co-founder Collis Ta'eed on how he felt like an imposter in the early days of building his $74 million startup". SmartCompany. Archived from the original on 2025-01-15. Retrieved 2025-08-20.
- ^ Adams, David (2024-05-03). "Bootstrapped Aussie scale-up Envato sells to Shutterstock in $372 million deal". SmartCompany. Retrieved 2025-08-20.
- ^ Falconer, Joel (2011-06-21). "Envato enters the bundle market with the Freelance Mac App Bundle". TNW | Au. Retrieved 2025-08-20.
- ^ Keating, Eloise (2020-10-20). "Envato co-founder Collis Ta'eed to hand over CEO role to Hichame Assi". SmartCompany. Retrieved 2025-08-20.
- ^ "Envato Unveils VideoGen, InspoGen AI Features". Animation World Network. Archived from the original on 2025-05-01. Retrieved 2025-09-04.
- ^ King, Ashley (2025-05-27). "Envato MusicGen Brings Royalty-Free AI Music to the Masses". Digital Music News. Archived from the original on 2025-05-28. Retrieved 2025-09-04.
- ^ "Envato Unveils VideoGen, InspoGen AI Features". Animation World Network. Retrieved 2025-08-20.
- ^ "Envato, KitBash3D Form 3D Assets Partnership". Animation World Network. Archived from the original on 2025-04-23. Retrieved 2025-08-20.
- ^ Adams, David (2024-05-03). "Bootstrapped Aussie scale-up Envato sells to Shutterstock in $372 million deal". SmartCompany. Retrieved 2025-08-20.
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