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| Company type | Private |
|---|---|
| Industry | Education technology; Customer-relationship management |
| Founded | 2017 |
| Founder | Ardis Kadiu |
| Headquarters | Raleigh, North Carolina , United States |
| Products | Student engagement and CRM software; AI agents |
| Website | element451 |
Element451 is an American education-technology company that develops an AI-first customer-relationship management (CRM) and student-engagement platform for higher-education institutions. Founded in 2017 and headquartered in Raleigh, North Carolina, the company’s software is used for admissions, marketing, and student-success workflows.[1]
In December 2024, Element451 announced a US$175 million strategic investment from growth equity firm PSG; independent coverage at the time described the product as an AI-first CRM used by more than 250 academic institutions.[2]
History
[edit]Element451 was founded in 2017 in Raleigh, North Carolina.[1] In October 2019 the company raised a US$1 million seed round led by Cofounders Capital.[1]
In April 2021 it closed a US$3 million Series A round to expand its student-engagement software.[3]
In October 2023 the company raised an additional US$2 million and hired a chief marketing officer, with local coverage highlighting a focus on AI-based tools.[4] The following week, Element451 announced its acquisition of Enrollify, a higher-education media and resources publisher.[5]
In December 2024 Element451 received a US$175 million strategic investment from PSG.[6][7]
Products and technology
[edit]Element451 provides a student-engagement and CRM platform used by higher-education institutions for recruitment, communications, and workflow automation.[1] In 2024, the trade outlet Campus Technology reported the introduction of generative-AI tools including “Bolt AI Assistants,” role-specific assistants for advising, admissions, and marketing tasks, and “Bolt Discovery,” an AI-powered website chatbot.[8][9]
Recognition
[edit]Element451 was included on Deloitte’s 2024 North America Technology Fast 500 ranking at number 400, attributed to 272% revenue growth measured from fiscal 2020 to 2023.[10]
See also
[edit]References
[edit]- ^ a b c d EdSurge Staff (15 October 2019). "Element451 Raises $1 Million to Help Colleges Recruit Students". EdSurge. Retrieved 19 August 2025.
- ^ Deutscher, Maria (6 December 2024). "Education software startup Element451 raises $175M in funding". SiliconANGLE. Retrieved 19 August 2025.
- ^ Parker, Jason (23 April 2021). "Element451 closes $3M to invest in student engagement to boost enrollment". WRAL TechWire. Retrieved 19 August 2025.
- ^ McFarland, Jen (31 October 2023). "Higher ed software firm Element451 raises $2M, brings in CMO to push AI solutions". WRAL TechWire. Retrieved 19 August 2025.
- ^ McFarland, Jen (6 November 2023). "Fresh off $2M fund raise, higher ed firm Element451 makes an acquisition". WRAL TechWire. Retrieved 19 August 2025.
- ^ "Element451 Receives $175M Investment from PSG". FinSMEs. 9 December 2024. Retrieved 19 August 2025.
- ^ "Edtech firm Element451 snags $175m from PSG". PE Hub. 6 December 2024. Retrieved 19 August 2025.
- ^ Lucariello, Kate (8 May 2024). "Element451 Introduces Gen AI Assistants for Higher Education". Campus Technology. Retrieved 19 August 2025.
- ^ Rama, Gladys (11 June 2024). "Element451 Launches AI Chatbot for College Websites". Campus Technology. Retrieved 19 August 2025.
- ^ "2024 Technology Fast 500™ Rankings" (PDF). Deloitte. November 2024. p. 12. Retrieved 19 August 2025.