Draft:Edward Sugimoto
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Edward Sugimoto is an American entrepreneur from O'ahu, Hawaii, best known for founding the apparel brand VH07V, also known as Aloha Revolution. The brand's name, VH07V, is a stylized representation of "ALOHA," highlighting Sugimoto's intention to promote Hawaii's aloha spirit through apparel and accessories.[1]
Early life
[edit]Sugimoto is a second-generation Japanese-American who grew up on the island of O'ahu. His experiences in Hawaii significantly influenced his appreciation for local culture, later becoming a foundational aspect of his professional endeavors.[2]
Career
[edit]Sugimoto began his career working for a cable company, where he remained employed for approximately 23 years. During this period, he launched a personal blog highlighting various aspects of Hawaiian life, culture, and community events. The blog's popularity encouraged him to create branded merchandise, eventually leading to the establishment of VH07V.[3][4]
In 2011, Sugimoto transitioned to full-time management of VH07V. The brand subsequently expanded from a modest online store into a recognized local apparel brand known for its distinctive designs and community engagement.[5] In May 2024, Sugimoto opened a flagship retail store in Kaimukī, Honolulu, located in a restored 1928 cottage.[6]
Community contributions
[edit]Sugimoto's VH07V brand actively engages in community-oriented initiatives. Notably, VH07V raised funds through specially designed apparel to support local causes. During the COVID-19 pandemic, Sugimoto created a Love’s Bakery-inspired T-shirt, raising approximately $55,120 for employees impacted by the bakery's closure in 2021.[7] VH07V also supported Honolulu's Little League World Series team by raising around $15,000 for travel expenses.[8] VH07V has also participated in fundraising efforts for Maui relief,[9] support for businesses impacted by COVID-19,[10] and relief efforts following natural disasters affecting Kauai and the Big Island.[11] Sugimoto has also been involved in setting food-related Guinness World Records. He helped organize efforts that achieved the records for the largest Spam musubi[12] and the largest loco moco.[13]
References
[edit]- ^ "Aloha Revolution: Hawaii Small Business Editor's Choice Award Winner 2023". Hawaii Business Magazine. 2023. Archived from the original on 2023-09-30. Retrieved 2024-03-17.
- ^ "Here in Hawaiʻi: Ed Sugimoto Interview". Retrieved 2024-03-17.
- ^ "About VH07V". Retrieved 2024-03-17.[permanent dead link]
- ^ "Sneak Peek at Aloha Revolution's New Kaimukī Store". Honolulu Magazine. May 17, 2024. Archived from the original on 2024-05-18. Retrieved 2024-03-17.
- ^ "Aloha Revolution Turns Small Online Store into Major Shirt Brand". Hawaii Business Magazine. May 5, 2023. Archived from the original on 2023-09-30. Retrieved 2024-03-17.
- ^ "Aloha Revolution Opens New Store on Oahu". Pacific Business News. May 17, 2024. Archived from the original on 2024-05-24. Retrieved 2024-03-17.
- ^ "Local company holding fundraiser for Love's Bakery employees". KHON2. Archived from the original on 2023-03-28. Retrieved 2024-03-17.
- ^ "Aloha Revolution Opens Flagship Store in Kaimukī". Honolulu Magazine. May 2024. Archived from the original on 2024-03-17. Retrieved 2024-03-17.
- ^ "Aloha Revolution donates to Maui relief". KHON2. Archived from the original on 2023-08-22. Retrieved 2024-03-17.
- ^ "Buy Hawaii, Give Aloha". KHON2. Retrieved 2024-03-17.
- ^ "VH07V for Big Island and Kauai residents recently affected". Big Island Now. Retrieved 2024-03-17.
- ^ "Largest Spam musubi". Guinness World Records. Archived from the original on 2016-06-27. Retrieved 2024-03-17.
- ^ "Largest Spam musubi". Guinness World Records. Archived from the original on 2016-06-27. Retrieved 2024-03-17."Largest loco moco". Guinness World Records. Retrieved 2024-03-17.
External links
[edit]- VH07V Official Website Archived 2025-03-22 at the Wayback Machine