Draft:Easy Agile

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Easy Agile Pty Ltd
Company typePrivate
IndustrySoftware (Atlassian Marketplace)
Founded2015[1][2]
FoundersNick Muldoon, Dave Elkan[3]
Headquarters
Wollongong, New South Wales
,
Australia
Key people
Mat Lawrence (CEO)[4]
ProductsTeamRhythm, Programs, Roadmaps, Personas[5]
Websitewww.easyagile.com

Easy Agile is an Australian software company that develops apps for Atlassian Jira used for user story mapping, PI Planning (SAFe), agile roadmapping, backlog refinement, estimation (planning poker), retrospectives, and dependency management. Its products—Easy Agile TeamRhythm, Easy Agile Programs, Easy Agile Roadmaps, and Easy Agile Personas—are designed to help teams plan and deliver work in Jira Cloud and Data Center across ceremonies such as sprint planning, Big Room Planning/quarterly planning, and retrospectives.[6][7]

History

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Easy Agile was founded in 2015 by former Atlassian employees Nick Muldoon and Dave Elkan. The company was initially incorporated as Arijea and later renamed to Easy Agile.[8][9]

The founders relocated from San Francisco to Wollongong, New South Wales, to build a product company in the Atlassian ecosystem; the head office remains in Wollongong at Level 6, 6–8 Regent Street.[10][11]

The company’s first app, Easy Agile User Story Maps for Jira, was launched in March 2016 and was re-launched as Easy Agile TeamRhythm on 12 July 2022, adding retrospectives alongside story mapping and sprint/version planning.[12]

As of 2025, Mat Lawrence serves as CEO; co-founder Nick Muldoon and co-founder Dave Elkan remain involved as company leaders and hosts of community initiatives such as the Easy Agile Podcast and local tech meetups.[13][14]

Products

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TeamRhythm (User Story Mapping, Retrospectives, & Estimation)

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Easy Agile TeamRhythm provides an interactive user story map that turns a flat Jira backlog into a visual flow of activities and epics, supporting backlog refinement, sprint planning, and version planning. It includes team retrospectives (Scrum and Kanban) and planning poker for estimation directly in Jira.[15][16]Recent updates have added inline edits on the story map and dependency visualisation, aiming to speed up ceremonies and highlight sequencing risks during agile ceremonies.[17][18]

Programs (PI Planning & Program Board)

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Easy Agile Programs is used for large-scale planning across multiple teams (including SAFe® Program Increment (PI) Planning and Big Room Planning). It provides a visual Program Board with sprint columns, cross-team dependency management (including a Dependency Map), Objectives tracking and reports to support delivery confidence and risk management.[19][20][21][22][23]

The Data Center version added a Dependency Report (2024) and Jira 10 compatibility with further dependency enhancements (2024–2025).[24]

Roadmaps (Agile Roadmapping for Jira)

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Easy Agile Roadmaps is an agile roadmap tool for Jira supporting multi-team roadmaps, theme swimlanes, hierarchical views, milestones/date markers, filtered stakeholder views, and exports for executive communication. In August 2025 the company introduced a new Cloud experience rolling out to customers from 13 August 2025, with classic Roadmaps remaining for existing instances until migration.[25][26][27]

Personas (Customer Personas in Jira)

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Easy Agile Personas stores customer/user personas inside Jira and links them to issues via Persona and Importance to Persona custom fields to help teams prioritise by customer value and conduct customer-centric backlog refinement.[28][29]

In January 2025, Personas added Jira 10 compatibility on Data Center (v2.0.0).[30]

Security, Compliance, and Marketplace Status

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Easy Agile is a Platinum Atlassian Marketplace Partner, which (per Atlassian’s program) involves heightened trust/security standards and customer support SLAs; partners at Platinum level typically hold SOC 2 Type II or ISO 27001 certifications and maintain a public trust center.[31]

The company states it is SOC 2 Type II certified and that several apps participate in Atlassian’s Cloud Fortified program, which adds reliability and support requirements for enterprise customers.[32][33][34]

Adoption

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The Atlassian Marketplace vendor page states Easy Agile is “trusted by more than 100,000 agile teams”, and the company positions its apps for agile coaches, product managers and engineering leaders working in Jira.[35][36]

Media coverage has noted widespread usage, including references to high-profile customers; for example, an Australian Financial Review feature referenced Easy Agile serving around 160,000 users with customers including Amazon, BMW and Vodafone (as reported at the time of publication).[37]

Partnerships and Workflows

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In addition to its Jira apps, the company has published Scrum and Kanban workflow bundles and collaborated with Accenture on an example workflow published on the Atlassian Marketplace; the two organisations have also co-hosted community webinars on Jira Cloud migration and agile practices.[38][39][40][41]

Community and Philanthropy

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Easy Agile contributes to the Illawarra tech community through Siligong Valley, a grassroots network of meetups the founders helped kick-start after relocating to Wollongong.[42][43]

The company has long participated in Pledge 1%, and states it pledges 2% of profit - 1% directly to Room to Read and 1% distributed by staff via Good Thnx and Open Collective. Impact stories note donations to causes such as Beyond Blue, UNICEF and Room to Read, often facilitated via Good Thnx’s Slack integration.[44][45][46][47]

Recognition

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In 2024, The Australian’s Top 100 Innovators coverage included Easy Agile’s founders among featured innovators in software and technology, highlighting the company’s Jira-native planning and roadmapping tools and global user base at that time.[48]

Headquarters

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Easy Agile’s head office is located at Level 6, 6–8 Regent Street, Wollongong NSW 2500, Australia.[49][50]

References

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  1. ^ "Easy Agile – Company profile". PitchBook. Retrieved 22 September 2025.
  2. ^ "Easy Agile – Founders and Board". Tracxn. 2025. Retrieved 22 September 2025.
  3. ^ "Marketplace Partner Spotlight: Easy Agile". Atlassian Community. December 2021. Retrieved 22 September 2025.
  4. ^ "Contact". Easy Agile. Retrieved 22 September 2025.
  5. ^ "Products". Easy Agile. Retrieved 22 September 2025.
  6. ^ "Easy Agile – PI Planning, Agile Roadmaps & Story Mapping in Jira". Easy Agile. Retrieved 22 September 2025.
  7. ^ "Easy Agile – Atlassian Marketplace vendor page". Atlassian Marketplace. Retrieved 22 September 2025.
  8. ^ "Marketplace Partner Spotlight: Easy Agile". Atlassian Community. December 2021. Retrieved 22 September 2025.
  9. ^ "Easy Agile – Company profile". PitchBook. Retrieved 22 September 2025.
  10. ^ "From Silicon Valley to the South Coast: Easy Agile sets up in Wollongong". Kochie’s Business Builders. Retrieved 22 September 2025.
  11. ^ "About – Where we work". Easy Agile. Retrieved 22 September 2025.
  12. ^ "Introducing Easy Agile TeamRhythm (v.8.0.0)". Easy Agile Product Updates. 12 July 2022. Retrieved 22 September 2025.
  13. ^ "Contact". Easy Agile. Retrieved 22 September 2025.
  14. ^ "Easy Agile Podcast – Episode 11". Easy Agile. Retrieved 22 September 2025.
  15. ^ "Easy Agile TeamRhythm – User Story Map & Retrospectives". Atlassian Marketplace. Retrieved 22 September 2025.
  16. ^ "Easy Agile TeamRhythm Documentation". Easy Agile Help Center. Retrieved 22 September 2025.
  17. ^ "Instant Updates, Clearer Signals – More inline editing on the story map". Easy Agile Product Updates. 10 July 2025. Retrieved 22 September 2025.
  18. ^ "New feature! Dependencies on the User Story Map". Easy Agile Product Updates. 15 July 2024. Retrieved 22 September 2025.
  19. ^ "Programs". Easy Agile. Retrieved 22 September 2025.
  20. ^ "The Program board page". Easy Agile Help Center. Retrieved 22 September 2025.
  21. ^ "Dependencies: visualizing links between items". Easy Agile Help Center. Retrieved 22 September 2025.
  22. ^ "Dependencies map". Easy Agile Help Center. Retrieved 22 September 2025.
  23. ^ "Reports (Dependencies & Objectives)". Easy Agile Help Center. Retrieved 22 September 2025.
  24. ^ "Easy Agile Programs – Version history". Atlassian Marketplace. 2024–2025. Retrieved 22 September 2025.
  25. ^ "Easy Agile Roadmaps for Jira – Overview". Atlassian Marketplace. Retrieved 22 September 2025.
  26. ^ "New and Updated Roadmaps – rollout details". Easy Agile Help Center. 13 August 2025. Retrieved 22 September 2025.
  27. ^ "Introducing the new and updated: Easy Agile Roadmaps". Easy Agile Product Updates. August 2025. Retrieved 22 September 2025.
  28. ^ "Easy Agile Personas – Documentation". Easy Agile Help Center. Retrieved 22 September 2025.
  29. ^ "Persona Custom Fields". Easy Agile Help Center. Retrieved 22 September 2025.
  30. ^ "Easy Agile Personas – Version history". Atlassian Marketplace. 13 January 2025. Retrieved 22 September 2025.
  31. ^ "Marketplace Partner Program – Levels". Atlassian Developer. July 2025. Retrieved 22 September 2025.
  32. ^ "Security". Easy Agile. Retrieved 22 September 2025.
  33. ^ "Cloud Fortified Apps Program". Atlassian Developer. Retrieved 22 September 2025.
  34. ^ "Easy Agile's getting onboard the Cloud Fortified train". Easy Agile Blog. November 2021. Retrieved 22 September 2025.
  35. ^ "Easy Agile – Atlassian Marketplace vendor page". Atlassian Marketplace. Retrieved 22 September 2025.
  36. ^ "Easy Agile – Homepage". Easy Agile. Retrieved 22 September 2025.
  37. ^ "How 'Siligong Valley' emerged from the Gong's high-tech heart". AKT Engineering (syndicating AFR coverage). 2023. Retrieved 22 September 2025.
  38. ^ "Easy Agile Scrum Workflow for Jira". Atlassian Marketplace. Retrieved 22 September 2025.
  39. ^ "Easy Agile Kanban Workflow for Jira". Atlassian Marketplace. Retrieved 22 September 2025.
  40. ^ "Accenture & Easy Agile – Example Agile Team Workflow". Atlassian Marketplace. Retrieved 22 September 2025.
  41. ^ "WEBINAR: Easy Agile & Accenture – how-to guide to navigating Atlassian Cloud migration". Atlassian Community. June 2022. Retrieved 22 September 2025.
  42. ^ "Pledge 1% – Easy Agile". Easy Agile. Retrieved 22 September 2025.
  43. ^ "Siligong Valley". Siligong Valley. Retrieved 22 September 2025.
  44. ^ "Pledge 1% – Easy Agile". Easy Agile. Retrieved 22 September 2025.
  45. ^ "Easy Agile believes business should be good for both people and planet". Pledge 1%. 2021. Retrieved 22 September 2025.
  46. ^ "Easy Agile pledges with Slack". Slack. Retrieved 22 September 2025.
  47. ^ "Easy Agile – Open Collective". Open Collective. June 2024. Retrieved 22 September 2025.
  48. ^ "The List: Top 100 Innovators 2024". The Australian. 18 October 2024. Retrieved 22 September 2025.
  49. ^ "Contact". Easy Agile. Retrieved 22 September 2025.
  50. ^ "About – Where we work". Easy Agile. Retrieved 22 September 2025.