Draft:Daniel Strode

Daniel Strode
File:Daniel Strode, British author and consultant, speaking.png
Strode speaking at a conference in 2025
Bornc. 1980s
United Kingdom
NationalityBritish
Occupation(s)Author, consultant, academic
Known forOrganizational culture, innovation, corporate transformation
Notable workThe Culture Advantage (2022)
The Innovator’s Edge (2024)
From Web1 to Web3 (2025)

Daniel Strode is a British author and consultant considered a leading figure in Europe on organizational culture and innovation.[1][2]

Biography

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Career

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Strode worked as Global Director of Culture & Strategy at Banco Santander. In this role he was responsible for the bank’s global culture programme known as The Santander Way, adopted in many of its operations across multiple countries.[2][1]

After his corporate career, he became a consultant and keynote speaker on culture-driven innovation, advising multinational companies, startups, and government bodies. He has delivered sessions for clients such as Ferrari, AECOM, Wellhub, and United States Government agencies.[3][4]

He also serves as an Adjunct Professor at IE University in Madrid and at Bologna Business School in Italy, teaching on culture, leadership and innovation.[5]

Publications

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  • The Culture Advantage: Empowering Your People to Drive Innovation (Kogan Page, 2022). ISBN 978-1-3986-0676-2.[6]
  • The Innovator’s Edge: Transform Your Business Today (KDP, 2024).
  • From Web1 to Web3: Understanding the Past, Present, and Future of the Internet (CRC Press, 2025), co-authored. ISBN 978-1-0326-9316-4.[7]


Thought leadership

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Strode frequently delivers keynotes and masterclasses on innovation, culture and leadership across Europe, Asia, and the Americas.[2] He contributes commentary to independent platforms including *The People Space* and *Culture15*.[8][9]

Media coverage

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Strode has been featured in independent outlets such as *Forbes* and *The European Business Review* discussing leadership, culture and organizational transformation.[1][2] He has also appeared in *The People Space* and in podcast interviews on *Culture de-cooded* hosted by Coode.[8][10]

Recognition

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Several professional sources and media commentary describe Strode as a notable figure in culture-driven innovation and corporate transformation initiatives.[8][4][2]

Personal life

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Strode is based in Madrid, Spain.[1]

References

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  1. ^ a b c d Percy, Sally (23 March 2023). "What Leadership Lessons From Lockdown Still Apply Today?". Forbes. Retrieved 7 October 2025.
  2. ^ a b c d e "Designing Positive Cultures with Santander's Head of Strategy and Culture Dan Strode". The European Business Review. 2023. Retrieved 7 October 2025.
  3. ^ "5 Hard Truths about Corporate Culture Change from Dan Strode". Culture15. 2023. Retrieved 7 October 2025.
  4. ^ a b "Dan Strode, Global Culture & Innovation Expert". Coode. 2025. Retrieved 7 October 2025.
  5. ^ "Daniel Strode – Faculty profile". IE University. Retrieved 7 October 2025.
  6. ^ Strode, Daniel (2022). The Culture Advantage: Empowering Your People to Drive Innovation. London: Kogan Page. ISBN 978-1-3986-0676-2. {{cite book}}: Check |isbn= value: checksum (help)
  7. ^ Strode, Daniel (2025). From Web1 to Web3: Understanding the Past, Present, and Future of the Internet. CRC Press (Taylor & Francis Group). ISBN 978-1-0326-9316-4. {{cite book}}: Check |isbn= value: checksum (help)
  8. ^ a b c "Is your company culture ready for the digital age?". The People Space. 2022. Retrieved 7 October 2025.
  9. ^ "Letting go of ego and fear: Leading teams to thrive in the digital age". HRDConnect. 21 March 2023. Retrieved 7 October 2025.
  10. ^ "Culture de-cooded podcast: Dan Strode, Global Culture & Innovation Expert". Apple Podcasts. 2025. Retrieved 7 October 2025.
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References

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