Draft:Citruslabs

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Citruslabs
FormerlyMindMate
Company typePrivate
IndustryHealth care
Founded2015
FounderSusanne Mitschke
Rogelio Arellano
Patrick Renner
HeadquartersLas Vegas, Nevada, United States
Area served
Worldwide
Key people
Susanne Mitschke (CEO)
ServicesClinical trials and studies
Consumer perception studies
Regulatory and marketing support
Websitecitruslabs.com

Citruslabs is a Contract research organization (CRO) specializing in conducting clinical trials for consumer brands, including supplements, skincare, cosmetics, CBD products, superfoods, pet health, medical devices, and biotech companies.[1]

The company provides clinical research studies, including trial design and data analysis, for consumer health and wellness brands.[2][3] They offer end-to-end clinical trial services, from study design to data analysis. These services are delivered using a decentralized, virtual model for participant recruitment and data analysis.[4]

Citruslabs was founded in 2015 as MindMate.[5] Its current headquarters are in Las Vegas, Nevada in the United States.[6][7][8]

History

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Citruslabs was founded in 2015 as MindMate in Glasgow, Scotland, by Susanne Mitschke[9], Patrick Renner,[10] and Rogelio Arellano.[1] The founders initially created an app to support the health of individuals with cognitive decline.[11]

In 2016, the company secured the NHS Greater Glasgow & Clyde as its first paying customer.[12] It began to pivot its business model, using its app's user base to facilitate patient recruitment for clinical trials.[13] During the same year, MindMate was one of only 15 early-stage companies selected for the Techstars accelators program out of 1,500 applicants, and at the time, they had more than 20,000 monthly active users and had partnered with every dementia society in the United Kingdom.[14] MindMate was the first-place winner prize of Converge Challenge 2016 worth £150,000.[15]

In 2018, Citruslabs secured a $2 million seed round from investors like Launch Capital and THCAP, which provided capital for its transition from an app to a full-service Contract Research Organization (CRO).[5][16] During this time, the founders appeared on the Forbes 30 Under 30 list for the first time.[17]

In 2019, the company raised a $2.57 million Series A funding round.[5]

In 2020, the company officially rebranded from MindMate to Citruslabs. This name change reflected its new focus on providing clinical research services for a wide range of consumer health and wellness brands.[18][19][20][19] The founders appeared for the second time on the Forbes 30 Under 30 list during this time.[21]

In 2021, founder and CEO Susanne Mitschke became a Capital Magazine 40 Under 40 awardee.[22]

In 2024, the company conducted a study in which consumers expressed skepticism about 100% marketing claims used to promote products. The study revealed that consumers perceived such product claims as a way to mislead them, leading to lower product evaluations and a decreased likelihood of purchase. This skepticism extends to influencer marketing and sustainability claims, with consumers wanting more transparency and demonstrable evidence of a product's effectiveness and ethical credentials.[23]

In 2025, the company expanded its services to the United Kingdom.[24][25] The company also launched the Citruslabs Grant Program, an initiative designed to empower health and wellness brands to drive innovation in areas such as longevity, women's health and others.[26] The same year, the company released a report titled Evidence Over Hype outlining its findings on the role of clinical validation in building consumer trust and market expansion.[27][28] The same year Mitschke appeared on Inc. Magazine Female Founders 500 list[29] and Citruslabs was on the Inc. 5000 list of the fastest-growing companies in America, ranking at 1452.[30]

Citruslabs continues to operate as a CRO specializing in health and wellness research, with its headquarters now in Las Vegas, Nevada, providing services like decentralized clinical trials and consumer perception studies.[31][32][33]

Services

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Citruslabs provides a range of services as a specialized Contract Research Organization (CRO) for the consumer health and wellness industry.[1][4][34][35]

  • Clinical Trials: They design and manage various types of clinical trials, including randomized-controlled trials (RCTs) and single-group studies, for products like supplements, skincare, medical devices, and pet health products.[36] They handle the entire process from creating the study protocol to final data analysis.
  • Decentralized Model: Citruslabs specializes in fully virtual, or decentralized, clinical trials. This decentralized model, which is used for products like supplements and skincare, collects remote data from participants via questionnaires, wearables, smart scales, and at-home lab kits.[37]
  • Consumer Perception Studies: Citruslabs conducts studies specifically to gather subjective feedback on products. This service provides subjective feedback on products, which clients may use to support marketing claims regarding product performance, feel, and usability.[38][39][40][41]
  • Marketing Support: The company allows clients who complete a study to use the 'Citruslabs Tested Seal'

References

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  1. ^ a b c "Citruslabs Company Profile". Wellfound. Retrieved 31 August 2025.
  2. ^ "Citruslabs About Us". Citruslabs. Retrieved 31 August 2025.
  3. ^ Waldow, Julia. "Why more brands are folding science-backed studies into their marketing". Modern Retail. Retrieved 26 September 2025.
  4. ^ a b "Citruslabs Says UK Health and Wellness Brands Must Prioritise Science-based Products That Evidence Efficacy". Business Wire. Retrieved 31 August 2025.
  5. ^ a b c "Citruslabs - Company Profile". Tracxn. Retrieved 31 August 2025.
  6. ^ "Citruslabs Overview". Pitchbook. Retrieved 31 August 2025.
  7. ^ "Student Entrepreneurs: MindMate". Venture Break. Archived from the original on 16 August 2016. Retrieved 31 August 2025.
  8. ^ Sherr, Ian. "Can tech help Alzheimer's sufferers?". CNET. Retrieved 31 August 2025.
  9. ^ Brown, Rachel. "How Should The Beauty Industry Interpret And Respond To Valisure's Latest Benzene Findings?". Beauty Independent. Retrieved 26 September 2025.
  10. ^ "Patrick Renner". German American Conference. Retrieved 31 August 2025.
  11. ^ "MindMate - About Us". MindMate. Retrieved 31 August 2025.
  12. ^ "Scottish dementia app start-up secures NHS as first paying customer". The Herald. Herald & Times Group. Retrieved 31 August 2025.
  13. ^ "Meet Susanne Mitschke, Citruslabs CEO". Citruslabs. Retrieved 31 August 2025.
  14. ^ "US boost for dementia app developer MindMate". BBC. BBC. Retrieved 31 August 2025.
  15. ^ Robinson, Aimee. "Converge Challenge winners scoop £150,000". Business Quarter. Archived from the original on 25 September 2016. Retrieved 31 August 2025.
  16. ^ "MindMate lands $2M investment". Pitch Book. Retrieved 31 August 2025.
  17. ^ "#151: Susanne Mitschke, Co-Founder and CEO of Citruslabs, Forbes 30 Under 30, and Techstars Alum, on Disrupting a Broken Industry, Pivoting During COVID, and Growing a Remote Team". Just Go Grind. Retrieved 17 September 2025.
  18. ^ "CitrusLabs Company Profile". Health Tech Alpha. Retrieved 31 August 2025.
  19. ^ a b Burns, Hamis. "Glasgow tech firm CitrusLabs to match Covid-19 researchers with volunteers". Insider Inc. Retrieved 31 August 2025.
  20. ^ Miller, Hamish. "Glasgow tech firm CitrusLabs match suitable volunteer patients with scientists testing potential Covid-19 treatments". Future Scot. Retrieved 31 August 2025.
  21. ^ "The 2020 30 under 30 Social Entrepreneurs". Forbes. Retrieved 17 September 2025.
  22. ^ "Agenda and Speakers". Converge Challengers. Retrieved 17 September 2025.
  23. ^ Brown, Rachel. "Citruslabs Survey finds consumer skepticism of 100% claims used to promote products". Beauty Independent. Retrieved 31 August 2025.
  24. ^ "Citruslabs Says UK Health and Wellness Brands Must Prioritise Science-based Products That Evidence Efficacy". Finanz Nachrichten. Retrieved 26 September 2025.
  25. ^ "Citruslabs Says UK Health and Wellness Brands Must Prioritise Science-based Products That Evidence Efficacy". Bastille Post Global. Retrieved 10 September 2025.
  26. ^ Masterson, Danielle. "NutraCast: Citruslabs launches grant program to bridge research gaps". Nutra Ingredients USA. Retrieved 10 September 2025.
  27. ^ Sikes, Dylan. "Under The Radar Micro-Cap Makes Big Announcement, Shares Rally". All Penny Stocks. Retrieved 26 September 2025.
  28. ^ Mielczarek, Margaret. "Clinical credibility key to brand success, new report finds". Retail Pharmacy Assistants. Retrieved 10 September 2025.
  29. ^ "Female Founders 500 The List: Meet the Top Entrepreneurs Behind a Female Founder Boom". Inc. Retrieved 17 September 2025.
  30. ^ "Inc. 5000 2025". Inc. Retrieved 17 September 2025.
  31. ^ Dukach, Semyon. "These Founders Overcame Their Immigration Struggles To Start Their Companies In The U.S., And You Can Too". Forbes.
  32. ^ "Global Healing's Oxy-Powder® Demonstrates Powerful Gut Health Benefits in Citruslabs Study". Globe Newswire. Retrieved 31 August 2025.
  33. ^ "FLO Living Partners with Leading Femtech Innovators to Conduct Study on the Cycle Syncing® Method". PR Newswire. Retrieved 31 August 2025.
  34. ^ "Raphael Pharmaceutical Announces Positive Proof-of-Concept Clinical Study Results for the Company's Cannabinoid-Based Formula for the Treatment of Rheumatoid Arthritis". Stock Titan. Retrieved 26 September 2025.
  35. ^ "NuBest partners with Citruslabs for a Golden Standard Clinical Study". NuBest. Retrieved 26 September 2025.
  36. ^ "Citruslabs - How it works". Citruslabs. Retrieved 31 August 2025.
  37. ^ "Before and After Photos in Clinical Research". Citruslabs. Retrieved 31 August 2025.
  38. ^ "Citruslabs Study: Therapeutic Cat Bed Eases Feline Arthritis Symptoms, Boosts Mobility". Pet Age. Retrieved 26 September 2025.
  39. ^ "BioNatureHealth Reports Promising Results for Libido Lift Supplement in a Clinical Trial with Citruslabs". BioNatureHealth. Retrieved 26 September 2025.
  40. ^ "BioNatureHealth's Eye Empower Supplement Evaluated for Supporting Eye Health in Citruslabs Study". BioNatureHealth. Retrieved 26 September 2025.
  41. ^ "BioNatureHealth's Brain Blossom Supplement Evaluated for Supporting Cognitive Function in Citruslabs Study". BioNatureHealth. Retrieved 26 September 2025.
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