Draft:Business to Machines
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Comment: The related technologies section will need to have a major rework. Additionally there are not enough reliable sources. Gommeh 🎮 21:21, 25 June 2025 (UTC)
Business-to-Machine (B2M) is a proposed business model in which companies provide goods or services directly to autonomous systems or intelligent devices instead of human consumers.[1] These systems, such as IoT devices or software agents, are designed to make operational or purchasing decisions without human involvement.
History
[edit]The idea of machines acting as customers has been discussed in literature and industry reports since the 2010s. Early examples include Amazon's Dash Replenishment Service, which allows connected devices to reorder products automatically.[2] The term "machine customer" was used in research published by firms such as Gartner to describe emerging patterns of autonomous decision-making in commerce.[3]
Function
[edit]Devices operating under the B2M model may use sensors and programmed rules to determine needs and trigger transactions. For example, an ERP system might reorder supplies based on inventory thresholds, or a smart appliance might request service when certain conditions are met.[4]
Related Technologies
[edit]- Artificial intelligence (AI): Used to support autonomous analysis and decision-making.
- Internet of Things (IoT): Enables data exchange between devices and systems.
- Blockchain: Investigated as a method for verifying and recording transactions between autonomous systems.[5]
Challenges
[edit]Some of the challenges identified with B2M models include the reliability of machine-led decisions and legal questions regarding liability. Questions remain about how such systems can be integrated into conventional procurement or regulatory frameworks.[6]
References
[edit]- ^ Wilson, Robb (2025). Age of Invisible Machines. Wiley. p. 288. ISBN 978-1-394-32155-1.
- ^ Clark, Scott. "The Rise of Bot Buyers: Machine Customers in Action". CMSWire. Retrieved 2025-06-25.
- ^ Panetta, Kasey. "What Happens When Things Become Customers". Retrieved 2025-06-25.
- ^ Gamba, Davide. "Cobots and machine customers in the supply chain". Retrieved 2025-06-25.
- ^ Parzygnat, Patrycja (2024-03-29). "Problematyka inteligentnych kontraktów". Ius et Administratio. 54 (1): 59–69. doi:10.15584/iuseta.2024.1.4.
- ^ Przegalińska-Skierkowska, Aleksandra (2023). AI w strategii: rewolucja sztucznej inteligencji w zarządzaniu. MT Biznes. pp. 60–69. ISBN 978-83-8231-373-4.
External links
[edit]- Business-to-Machine (B2M) – (R)evolution in Sales and Marketing by Marek Jeleśniański