Draft:Boozt
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Submission declined on 28 August 2025 by Qcne (talk).
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This draft has been resubmitted and is currently awaiting re-review. |  |
| Submission declined on 30 May 2025 by ToadetteEdit (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. Declined by ToadetteEdit 3 months ago. | |
| Submission declined on 19 November 2024 by Bonadea (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Bonadea 10 months ago.
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Comment: Hello and thank you for this helpful note. I have carefully re-read WP:LLM and reviewed the draft in detail. I do not believe any artefacts remain, particularly as I only used ChatGPT marginally in drafting this article. I am therefore re-submitting this draft for review. Toometa (talk) 09:17, 29 August 2025 (UTC)
- Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by the company for my contributions to this article. Toometa (talk) 09:17, 29 August 2025 (UTC)
- Comment: Contains references with "source=chatgpt.com" in the URL. I have made no judgement on the rest of the draft content, but since ChatGPT has been used in the creation of this draft you must read WP:LLM and carefully review all the content of the draft to check for hallucinations, unsubstantiated text, non-existent references. If you are sure that no ChatGPT artefacts remain, you can re-submit this draft for review. qcne (talk) 20:54, 28 August 2025 (UTC)
- Comment: Where did you get the "Locations" from? ToadetteEdit (7M articles) 14:04, 30 May 2025 (UTC)
- Comment: Awards that are not notable in themselves should not be included (and "Postnord logistics award" doesn't exactly inspire confidence!)I think Boozt may well be notable, but the draft is rather one-sided, with lots of minor details about run-of-the-mill matters, and nothing about the well-publicised criticism from Arbetsmiljöverket a couple of years ago, for instance. The staff list is irrelevant in an encyclopaedia article, and most of it has no source – where does the info about how long people have been with the company come from? (It makes no difference, because again, those details don't belong in the draft.) bonadea contributions talk 21:26, 19 November 2024 (UTC)
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| Boozt | |
| Company type | Public |
| ISIN | SE0009888738 |
| Industry | Retail |
| Founded | 2007 |
| Headquarters | Malmö, Sweden |
Area served | Nordic countries and parts of Western Europe |
Key people | Hermann Haraldsson (CEO) |
| Owner | Boozt AB |
Number of employees | 1,200 (2023) |
| Website | boozt.com |
Boozt (Boozt Fashion AB) is a Nordic multi-brand online department store founded in 2007 and headquartered in Malmö, Sweden. The company sells its products across several European countries. It is publicly traded on the Nasdaq Stockholm and Nasdaq Copenhagen stock exchanges.
History
[edit]Boozt was founded in 2007. The company assumed its current form in 2011 with the launch of the Boozt.com website and the establishment of a multi-brand online clothing store.[1][2]
Its main initial shareholders included the shoe manufacturer Ecco, the private equity firm Sunstone Capital, and the Norwegian fund Verdane[3].
The company experienced significant growth during its early years, leading to its initial public offering on the Nasdaq Stockholm en 2017 and subsequent public offering on the Nasdaq Copenhagen stock exchanges in 2020.[4][5] In the same year, it expanded its product range to include cosmetics alongside clothing.[6] Initially focused on fashion, Boozt gradually developed into a multi-brand online department store.[7]
In 2023, Boozt blocked around 42,000 customers due to excessive returns, stating that such practices are harmful both to the business and the environment[8]. In 2024, the company reported having blocked nearly 60,000 customer accounts for the same reasons[9].
Operations
[edit]Boozt operates as a multi-brand online department store in several European countries.[8][9] As of 2022, it was the largest e-commerce company in Sweden, with a turnover of 6.7 billion Swedish kronor, approximately USD 600 million at 2022 exchange rates and a net profit of SEK 186 million, approximately USD 18 million at 2022 exchange rates.[10][11]
The company’s headquarters are located in Malmö, Sweden.[12][13] Its warehouse is in Ängelholm, also in Sweden,[14] and is an automated facility with 1,300 robots navigating 1.2 million storage compartments. The warehouse covers 88,000 square meters, employs 500 people, and handles over 10 million distinct items.[2]
Boozt has more than 1,200 employees.[8] The Danish Hermann Haraldsson has served as CEO since 2011, and the Swedish Sandra Gadd has been CFO since 2016.[11] The typical Boozt customer is a woman aged 35–50 who shops for herself and other members of her family.[11]
The company has been a partner of the Stockholm School of Economics since 2023.[11][15]
References
[edit]- ^ Rydell, Ours (2022-06-28). "Boozt: Pressad e-handlare". Affärsvärlden (in Swedish). Retrieved 2025-08-08.
- ^ a b AB, Breaking Media. "Kränger kläder på nätet – nu tar Boozt klivet in på börsen". www.breakit.se (in Swedish). Retrieved 2025-08-07.
- ^ Johnsen, Morten (2014-09-23). "Vækstkomet satser på børsen". Jyllands-Posten (in Danish). Retrieved 2025-08-08.
- ^ AB, Breaking Media. "Kränger kläder på nätet – nu tar Boozt klivet in på börsen". www.breakit.se (in Swedish). Retrieved 2025-08-09.
- ^ "Offering price in Boozt's public offering set at DKK 105 per share – trading on Nasdaq Copenhagen commences today". Nasdaq Company News. Retrieved 2025-08-09.
- ^ Mørck, Astrid Helmer; Mørck, Astrid Helmer (2017-02-08). "Netbutikken Boozt.com puster Matas i nakken". Berlingske.dk (in Danish). Retrieved 2025-08-08.
- ^ "Boozt-topchef efter nedtur: "Vi skal acceptere, at der er lidt modvind"". detailwatch.dk (in Danish). 2025-08-15. Retrieved 2025-08-15.
- ^ a b c "Swedish retailer blocks 42,000 customers for 'exploiting' free returns". euronews. 2023-05-26. Retrieved 2025-08-08.
- ^ a b "Nordic Online Store Boozt Blocks Thousands of 'Serial Returners'". Bloomberg News. June 25, 2024. Retrieved August 7, 2025.
- ^ Sydner, Mikael (2023-10-23). "Sveriges största e-handlare 2023 – ladda ner hela 250-listan här". www.market.se (in Swedish). Retrieved 2025-08-08.
- ^ a b c d Bränström, Sara L. (2023-04-25). "E-handlarens lösning: 45 000 blockade kunder". Svenska Dagbladet (in Swedish). ISSN 1101-2412. Retrieved 2025-08-08.
- ^ anette (2022-08-02). "Boozt's Remarkable Growth with the World's Largest AutoStore". Element Logic. Retrieved 2025-08-08.
- ^ "How a bridge changed lives and boosted business". www.bbc.com. 2025-06-30. Retrieved 2025-08-08.
- ^ "Boozts kunder fortsätter vara kostnadsmedvetna". www.market.se (in Swedish). Retrieved 2025-08-08.
- ^ "Boozt joins the SSE Corporate Partnership Program - hhs.se - Stockholm School of Economics". www.hhs.se. Retrieved 2025-08-08.
External links
[edit]Category:Online clothing retailers Category:Swedish companies established in 2007 Category:Companies listed on Nasdaq Stockholm Category:Clothing retailers of Sweden Category:Companies based in Malmö
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