Draft:Bluevine

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  • Comment: I will hold off on approving or rejecting the article at this time. But my take is the company is probably notable and the sourcing is sufficient, but the citations in the article need work. There are too many citations to trivial announcements (funding rounds, routine business ventures) that should be cut from the article. Some references are also repeated multiple times but assigned different numbers for each citation; please fix this using WP:REFNAME. After that the article should be good. WeirdNAnnoyed (talk) 11:01, 12 September 2025 (UTC)
  • Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Johnrppr (talk) 20:13, 29 August 2025 (UTC)
Bluevine
Company typePrivate
IndustryFintech, Financial Services
Founded2013; 12 years ago (2013)
FoundersEyal Lifshitz (CEO), Nir Klar (CTO)
Headquarters
Jersey City, New Jersey
,
United States
ProductsBanking services
Number of employees
500+[1][2]
Websitebluevine.com

Overview

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Bluevine Inc., more commonly known as Bluevine, is an American financial technology company that offers financial services to small and medium business owners in the United States. The company was founded in 2013. Bluevine is currently headquartered in Jersey City, New Jersey, with additional offices in Redwood City, California; Salt Lake City, Utah; Bengaluru, India; and Tel Aviv, Israel.[3][4]

Originally an invoice factoring company, Bluevine has since shifted its offerings to include business lending and business checking. As of 2025, Bluevine had over 750,000 customers, over $1.5 billion in managed deposits, and delivered over $14 billion in loans.[5]

Business and Products

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From its inception, Lifshitz intended for Bluevine to build financial products for small and medium–sized businesses[6][7] as these businesses were less profitable for banks to service and more difficult to scale, creating a gap in the financial services market.[6][3]

While Lifshitz originally founded Bluevine as an online invoice factoring platform, the company later developed its strategy toward providing “end-to-end banking for small businesses.”[6][8] The first product to launch after invoice factoring was an unsecured business line of credit, so that customers can receive different sources of business funding from one provider.[9][6]

Banking Services

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In 2019, Bluevine announced an FDIC-insured checking account and Mastercard business debit card. Starting September 1, 2023, Bluevine expanded its FDIC insurance to cover up to $3 million for its business checking customers, through Coastal Community Bank, Member FDIC, and a sweep network of program banks.[3] On November 8, 2023, Bluevine announced a high-yield checking account plan called Bluevine Premier, which offered savings on payment fees and other premium benefits.[10]

In May 2025, Bluevine added invoicing and payment links for customers via a partnership with Stripe.[11][5]

History

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2013–2016: Founding and lending services

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Eyal Lifshitz and Nir Klar founded Bluevine as an online-only business financing company headquartered in Palo Alto, California in 2013.[12][13] Their business model was designed to disrupt small business lending by using machine learning algorithms to speed up risk assessment[14][15] and funding invoices via invoice factoring to quickly deliver financing up to $250,000.[13]

In April 2016, Bluevine expanded its product line to include an unsecured business line of credit through Celtic Bank.[16][17] After its Series D fundraising round in December, Bluevine had raised a total of $119 million. Investors included Menlo Ventures, Rakuten, Lightspeed Venture Partners, 83North,[13] and Citigroup.[14]

2017–2019: Expansion and business checking suite

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By 2019, Bluevine had moved its headquarters to Redwood City, California. That year, Bluevine announced an FDIC-insured business checking account and Mastercard debit card. They subsequently raised another $102.5 million in Series F funding, for a total of over $240 million.[18] New investors from Series E and F included ION Group, Nationwide Mutual Insurance Company,[19] and Silicon Valley Bank Capital.

2020–2021: PPP loans

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In 2020, Bluevine offered expedited applications for Paycheck Protection Program (PPP) loans, which were established by the CARES Act.[20] Bluevine was one of the program’s top ten lenders by application volume,[20] up until the PPP program expired in June 2021.[21]

The United States House Select Subcommittee on the Coronavirus Pandemic issued a report in December 2022, which noted that Bluevine was faster than its competitors to reduce fraud by implementing new software, manual reviews, and continuous review by its partner banks, Celtic Bank and Cross River Bank.[22][23][24][25]

2022–present: Continued growth

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In January 2022, it was announced that Bluevine had sold its invoice factoring division to the fintech FundThrough, so the Bluevine team could focus more on building out its business checking suite.[26]

Bluevine moved its headquarters again to Jersey City, New Jersey in January 2023, to be closer to the New York City finance industry and workforce.[27][28][4] An opening ceremony was held on January 10, attended by Jersey City Mayor Steven Fulop and New Jersey Secretary of State Tahesha Way.[27]

CEO and co-founder, Eyal Lifshitz, has confirmed that the goal is for Bluevine to be “the largest small business banking provider” in the United States.[5]

References

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  1. ^ Volinsky, Jenya. "These Israeli Guys Want to Be the Biggest Lenders in U.S. for Small Businesses". Haaretz. Archived from the original on 2022-05-30. Retrieved 3 September 2025.
  2. ^ Orbach, Meir (10 December 2024). "Bluevine cuts 100 jobs in second round of layoffs in six months". CTech. Archived from the original on 8 August 2025. Retrieved 3 September 2025.
  3. ^ a b c Chakravarty, Rajashree. "Bluevine plans IPO while sticking to small business lending". Banking Dive. Retrieved 29 August 2025.
  4. ^ a b Bergeron, Tom (7 September 2023). "Bluevine CEO Lifshitz, on company's 10th anniversary, explains why moving HQ to Jersey City has been perfect fit". ROI-NJ. Archived from the original on 12 July 2025. Retrieved 29 August 2025.
  5. ^ a b c Ayanian, Kristina (July 31, 2025). "Bluevine". NASDAQ Live from MarketSite. Retrieved September 3, 2025.
  6. ^ a b c d Volinsky, Jenya (Feb 2, 2022). "These Israeli Guys Want to Be the Biggest Lenders in U.S. for Small Businesses". Haaretz. Archived from the original on 2022-05-30. Retrieved September 3, 2025.
  7. ^ Malandrino, Jill (Aug 16, 2023). "Filling the Gap Left by Big Banks for Small and Medium-Sized Businesses". Nasdaq Trade Talks. Retrieved September 3, 2025.
  8. ^ Solomon, Shoshanna (2019-11-19). "Fintech firm BlueVine gets $102.5m from investors including Citi, Microsoft". The Times of Israel. ISSN 0040-7909. Archived from the original on 2025-01-21. Retrieved 2025-09-03.
  9. ^ Rogers, Bruce. "BlueVine Grows Online Financing Platform For Small Business". Forbes. Archived from the original on 2024-06-25. Retrieved 2025-09-03.
  10. ^ "Bluevine rolls out high-yield interest rate for SMBs | Banking Dive". www.bankingdive.com. Archived from the original on 2025-07-14. Retrieved 2025-09-04.
  11. ^ Harrington, John (2025-05-29). "Bluevine partners with Stripe to launch invoicing and payment links for small businesses". ROI-NJ. Archived from the original on 2025-08-12. Retrieved 2025-09-04.
  12. ^ Kim, Eugene. "This former VC took a huge pay cut to launch a startup that lets people borrow money easily". Business Insider. Archived from the original on 2020-02-22. Retrieved 2025-09-04.
  13. ^ a b c Roof, Katie (2016-01-20). "BlueVine Raises $40 Million To Help Small Businesses With Cash Flow". TechCrunch. Archived from the original on 2024-11-18. Retrieved 2025-09-04.
  14. ^ a b Levy, Ari (2016-04-27). "Why Citigroup is backing online lending start-up BlueVine". CNBC. Archived from the original on 2016-04-28. Retrieved 2025-09-04.
  15. ^ Taulli, Tom (2019). Artificial Intelligence Basics: A Non-Technical Introduction. Apress. p. 34.
  16. ^ "Online Business Lender BlueVine Jumps into Unsecured Loans". American Banker. 2016-04-07. Retrieved 2025-09-04.
  17. ^ Rogers, Bruce. "BlueVine Grows Online Financing Platform For Small Business". Forbes. Archived from the original on 2024-06-25. Retrieved 2025-09-04.
  18. ^ Balogh, Shannen. "Small business lender BlueVine just nabbed $102.5 million in funding on the heels of its banking launch". Business Insider. Archived from the original on 2024-12-25. Retrieved 2025-09-04.
  19. ^ Williams, Joe (2019-03-07). "Nationwide, BlueVine partner on small business lending". FOXBusiness. Retrieved 2025-09-04.
  20. ^ a b Davis, Michelle (October 7, 2020). "PPP Scammers Made Fintech Companies Their Lenders of Choice". Bloomberg Businessweek. Archived from the original on October 8, 2020. Retrieved September 4, 2025.
  21. ^ "Biden signs PPP extension into law, moving application deadline to May 31 - CBS News". www.cbsnews.com. 2021-03-30. Archived from the original on 2025-06-19. Retrieved 2025-09-04.
  22. ^ Reyes, Max (December 1, 2022). "Fintechs' Lax Oversight Enabled PPP Fraud, Report Says". Bloomberg. Archived from the original on May 1, 2023. Retrieved September 4, 2025.
  23. ^ Select Subcommittee on the Coronavirus Crisis, p1,7,73-79, 85
  24. ^ Dawkins, Jennifer Ortakales. "Fintechs are under scrutiny over fraudulent PPP loans and small businesses could suffer. Here are the biggest takeaways from the federal investigation". Business Insider. Archived from the original on 2025-08-17. Retrieved 2025-09-04.
  25. ^ "Fintech Companies Fail to Prevent PPP Fraud". natlawreview.com. Archived from the original on 2025-01-03. Retrieved 2025-09-04.
  26. ^ PYMNTS (2022-01-13). "FundThrough Buys BlueVine Invoice Factoring Division". PYMNTS.com. Retrieved 2025-09-04.
  27. ^ a b Reporter, Hudson (2023-01-11). "Bluevine announces new corporate headquarters in Jersey City". Retrieved 2025-09-04.
  28. ^ "Financial tech company BlueVine opens new headquarters in Jersey City". News 12 - Default. Archived from the original on 2025-05-22. Retrieved 2025-09-04.