Draft:B&T (magazine)

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B&T
CategoriesAdvertising, Marketing, Media, Public Relations
FrequencyDaily (digital)
Founded1950
CompanyThe Misfits Media Company
CountryAustralia
Based inSydney
LanguageEnglish
Websitebandt.com.au

B&T is an Australian trade publication covering advertising, marketing, media, and communications. It is published by The Misfits Media Company, based in Surry Hills, Sydney.

History

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B&T was founded in 1950 as Broadcast & Television to serve the Australian broadcast industry.[1] Over the decades, it expanded its coverage to include advertising, marketing, and the creative industries.

In 2014, former B&T executives David Hovenden and Daniel Uglow acquired the publication through their new venture, The Misfits Media Company. Under their ownership, B&T became a digital-first brand while maintaining select print and event programs.[2]

Coverage

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B&T publishes daily news, opinion, and analysis across categories including Advertising, Agencies, Brands, Campaigns, CMOs, Media, Marketing, and Technology. It is recognised as one of Australia’s leading trade media platforms for the communications and creative sectors.[3]

Awards and Programs

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B&T produces a suite of national awards and recognition programs celebrating excellence and innovation in the media and marketing sectors:

Readership

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B&T targets professionals in marketing, advertising, communications, and media. Its readership includes agency executives, brand marketers, media buyers, and creative leaders.[5]

Ownership

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B&T is wholly owned by The Misfits Media Company Pty Ltd.

See also

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References

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  1. ^ "B&T: From Broadcast & Television to Modern Marketing Platform". AdNews. 2015-02-15. Retrieved 2025-10-29.
  2. ^ "Independent Pair Take Over B&T, Form The Misfits Media Company". Mumbrella. 2014-09-01. Retrieved 2025-10-29.
  3. ^ "B&T's Role in Australia's Advertising Industry". Mediaweek. 2021-11-12. Retrieved 2025-10-29.
  4. ^ "Revealed! B&T's CMO Power List 2025". B&T. 2025-10-03. Retrieved 2025-10-29.
  5. ^ "B&T Traffic and Industry Ranking". Similarweb. Retrieved 2025-10-29.
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