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Attero is an Indian electronic waste (e-waste) recycling company that provides e-waste management and lithium-ion battery recycling services. The company was founded in 2008 by Nitin Gupta and Rohan Gupta and is headquartered in Noida. Its primary recycling facility is located in Roorkee, Uttarakhand, where it carries out collection, dismantling, and materials recovery processes.^[1] Its operations include recovery of metals such as gold, silver, copper, cobalt, and lithium from discarded electronics and batteries.^[2]

Attero was established to handle electronic waste through material recovery and recycling processes. Attero received registration as an authorised e-waste recycler from the Central Pollution Control Board (CPCB) in 2010–2011.^[3] Over time, Attero expanded its collection network for end-of-life electronics through businesses and aggregators.

Attero launched MetalMandi, a digital platform for trading scrap metal and recycled materials.^[4] The company also introduced Selsmart, a consumer take-back platform for the collection and recycling of used electronic devices.^[5] According to the company, Attero later expanded processing capacity and continued developing recycling processes.

Attero provides e-waste collection, recycling, and resource recovery services for discarded electronics and lithium-ion batteries. In 2019, Attero added a lithium-ion battery recycling section at its Roorkee plant.^[1]Its recycling processes recover materials such as gold, silver, copper, cobalt, lithium, nickel, and graphite from discarded electronics and batteries.

As of 2023, the company reported processing about 144,000 metric tonnes of electronic waste per year at its Roorkee facility.^[6] It operates a nationwide collection network covering over 1,400 PIN codes across India for the collection of e-waste and used batteries from consumers and businesses.^[7]

Selsmart, launched in 2024, is a direct-to-consumer (D2C) platform for take-back of used electronic devices.^[8]According to media reports, the platform offers doorstep collection.^[5] According to company statements, the platform includes data sanitisation steps and routes collected devices to authorised recycling facilities. Attero stated that Selsmart was launched to address household e-waste disposal and encourage the use of formal recycling channels. The company projected that Selsmart would handle 140,000 MT of e-waste in its first three years.^[9]

MetalMandi, introduced in 2025, is an online business-to-business marketplace for trading scrap metals and recyclable materials. The platform allows users to list scrap, obtain price quotes, and arrange transactions and logistics (ranging from metal scraps to electronic waste).^[4]

Reported features include automated scrap categorisation and price suggestions. The Economic Times reported that the company aimed to reach 1,000 tonnes of daily transactions and projected an annual turnover of ₹2,000 crore (approximately $240 million) from the traded materials by May 2025.^[4] Rediff reported that Attero stated it had onboarded 15,000 vendors and planned to expand the user base.^[10]

Attero develops and uses in-house recycling technologies and holds several patents. The company has stated it holds 46 granted patents related to recycling technologies. Some of these cover e-waste methods, while the majority target lithium-ion battery recycling innovations. The company has claimed recovery rates of up to 98%.^[11][9]

The company reports using hydrometallurgical techniques to extract metals such as cobalt, lithium, nickel, manganese, graphite, copper, and aluminium. The company reports filing over 200 additional patent applications related to recycling technologies.^[10] According to an interview with CEO Nitin Gupta, the company aims to expand recovery to additional battery material.^[9]

Attero has announced plans to expand domestic capacity and operations outside India. In India, the company announced investments to increase its e-waste recycling capacity to about 415,000 tonnes per year (up from 144,000 tonnes) and lithium battery recycling capacity to 50,000 tonnes per year.^[9] This includes new facilities in other regions of India (for instance, a large lithium battery recycling plant planned in the state of Telangana) to complement the Roorkee facility.^[12]

Internationally, Attero has announced a US$1 billion expansion plan to add facilities in Poland, Ohio (United States), and Indonesia. According to CEO Nitin Gupta, earlier timelines envisaged the Poland facility becoming operational in late 2022, the Ohio plant in 2023, and the Indonesia plant in 2024. According to Reuters, by 2027, once all planned plants are running, Attero aims to recycle 300,000 tonnes of lithium-ion batteries annually across its facilities.^[13]

PV Magazine India reported that the company projected supplying up to 15% of global demand for certain recycled battery materials.^[12] The company stated that its expansion plans are related to increased EV adoption and demand for battery recycling. If completed, these facilities would extend the company’s operations to regions including Europe, North America, and Asia.^[13]

Attero has been the subject of several reported awards, certifications, and partnerships:

• Company statements reported that Attero received recognition for sustainability and circular economy initiatives.^[14]
• The company partnered with the Government of India for the ‘Green’ National Games 2025.^[15]
• Attero obtained ISO 14064 certification for greenhouse gas emissions management.^[16]
• The company entered a collaboration with the National Institute of Solar Energy (NISE) to support solar panel recycling efforts in India.^[17][18]
• Attero partnered with Omega Seiki on lithium-ion battery recycling.^[19]
• It also collaborated with Mahindra Last Mile Mobility on EV battery recycling.^[20]