Draft:Amitylux
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| Submission declined on 18 August 2025 by Pythoncoder (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
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Amitylux is a multi-award-winning sightseeing tour agency, private experience organiser, and boutique Travel Management Company (TMC) headquartered in Copenhagen, Denmark. Founded in 2019, the company provides small-group and private guided tours, themed travel experiences, concierge services, and sustainable tourism itineraries in Northern Europe and the United Kingdom.
History and Corporate Development
[edit]Amitylux was founded in 2019 by Kristel H., who serves as Chief Executive Officer. Initially operating guided walking tours in Copenhagen, the company expanded its portfolio to include additional European capitals and customised travel services. It operates on a business-to-consumer (B2C) and business-to-business (B2B) model, catering to individual travellers, corporate groups, and event organisers. The business is privately owned and bootstrapped, with a small core team coordinating multi-city operations and partnerships.
Services
[edit]Guided Tours
[edit]Amitylux offers fixed-itinerary small-group tours and bespoke private tours. Small-group tours typically last three hours and include walking tours (approximately €45 per person) and cycling tours (approximately €60 per person). Private tours are priced per group and may include custom durations and routes, such as Copenhagen three-hour walking tours (€285 per group), themed Christmas tours, or full-day excursions to regions such as North Zealand.
Themed and Specialised Tours
[edit]The company develops themed experiences such as architecture tours, seasonal city events, and the “My True Ancestry & Genealogy” Tour, which incorporates clients’ DNA ancestry profiles into customised heritage-based itineraries. These may include archaeological sites, museums, and historical commentary by subject-matter experts.
Concierge and Corporate Services
[edit]Amitylux also provides corporate and luxury travel management services. These include VIP airport meet-and-greet, limousine and helicopter transfers, private jet charters, accommodation arrangements, and full concierge support for events and conferences.
Geographic Coverage
[edit]Amitylux operates in major Northern European capitals, including Copenhagen, Stockholm, Oslo, Helsinki, and Tallinn, as well as in the United Kingdom, with services in London and Edinburgh. In addition to urban tours, the company offers regional excursions such as coastal Denmark, the North Zealand countryside, and nature-oriented itineraries.
Sustainability
[edit]The company incorporates sustainable travel practices, promoting the use of electric vehicles, bicycles, and public transport. Tour itineraries often include eco-friendly accommodations, culturally immersive activities, and low-impact nature excursions. In Copenhagen, for example, the “Green Copenhagen Sustainable Tour” highlights the city’s carbon-neutral initiatives, bicycle culture, and green architecture. Similar eco-oriented itineraries are available in Stockholm and other locations.
Partnerships
[edit]The company collaborates with local guides, hospitality providers, transport companies, and cultural institutions in each destination. Partnerships facilitate access to private venues, coordination of multi-modal transport, and integration of dining and accommodation into tailored itineraries. Corporate partnerships include event organisers and destination management companies seeking bespoke travel arrangements for groups.
Accessibility
[edit]Private tours can be adapted for travellers with mobility impairments, including wheelchair-accessible routes. Family-friendly modifications are available for groups with children. Tours are primarily conducted in English, with other languages available on request for private bookings.
Media Coverage and Publicity
[edit]Amitylux has been featured on tourism award platforms, blogs, and travel marketplaces. Its social media channels, including Instagram and Facebook, are used to promote new tour offerings, seasonal events, and industry recognitions.
Awards and Recognition
[edit]1. Travel & Hospitality Awards – Winner, 2022. 2. Luxury Tour Company of the Year, Travel & Hospitality Awards – 2025. 3. Travel & Hospitality Awards – Winner, 2025. 4. Luxury Tour Experience Provider of the Year, London 2025, by International Explorer 5. Best Private City Tour Operator in 2025 by Scandinavian Business Awards 6. Customer Experience Excellent Award 2025 by Scandinavian Business Awards
Noted on TripAdvisor as an “award-winning sightseeing organiser” for Copenhagen and Stockholm.
Reception
[edit]On third-party platforms such as GetYourGuide and TripAdvisor, Amitylux tours have received high ratings for guide expertise, route design, and customer service. Reviewers frequently highlight the knowledge and professionalism of guides, the flexibility of itineraries, and the integration of local cultural elements.
Reviews
[edit]Morgan was an amazing bike tour guide! She explained everything in detail, answered all my questions, but most importantly made me super comfortable to stop anywhere take pictures or even grab a pastry from a bakery! She was so kind and I’m so glad I booked it k would definitely recommend! – Review by Jessie Brown
Wonderful tour. Morgan was an excellent guide. She walked us through the city main attractions and explained in detail the history of the churches, statues and palaces visited. I highly recommend this tour. Thank you Morgan for taking the time to come out and show us around. – Review by Maurizio Gallerini
Tom was excellent! We learned so much more of Copenhagen and Denmark than expected. The entire tour was enjoyable, the conversation fascinating and fun. – Review by Paul Cray
And for more reviews, explore their Google profile with more than 1250 reviews.
References
[edit]- ^ Amitylux