Draft:Alex Bastian

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Alex Bastian
Born
Alma materUniversity of California, Los Angeles; University of San Francisco School of Law
Occupation(s)Hospitality Executive, Attorney, Public Advocate
Years active2008–present
Known forPresident & CEO of The Hotel Council of San Francisco; Public advocacy in hospitality and criminal justice
Board member ofSan Francisco Chamber of Commerce, San Francisco Travel Association, Armenian Bar Association, California Travel Association
AwardsNewsmakers 100: The People To Know Now In The Bay Area" (San Francisco Business Times)

Early Life and Education

Alex Bastian was born and raised in San Francisco. He earned a Bachelor of Arts in Political Science from the University of California, Los Angeles, in December 2004.[1] In May 2008, he received a Juris Doctor from the University of San Francisco, School of Law.[1] During his legal studies, he received the "Best Verdict" award in Trial Practice and the "CALI Award for Excellence" in Public International Law.[2]

Career

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Hospitality Industry Leadership

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Bastian is the President & CEO of The Hotel Council of San Francisco.[3] In 2024, San Francisco's hospitality and tourism industry supported an estimated 62,000 jobs and generated around $604 million in tax revenue.[4] He was included in the San Francisco Business Times' "Newsmakers 100: The People to Know Now in the Bay Area,"[5] for his public advocacy and leadership in the industry and San Francisco at large. In his role, Bastian has partnered with local and state officials to advance economic, policy, and public safety initiatives that strengthen San Francisco’s tourism industry and overall business climate.[5][6][7]

Notable achievements include:

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  • Bastian collaborated with San Francisco leaders in the successful 2024 passage of Proposition M, the city's first business tax cut ballot initiative.[5][3][8] The measure permanently adjusts rates like the gross receipts tax (0.1% to 3.716%) and raises small business exemptions to $5 million, generating $50 million annually to support city services and the hospitality sector.[9][7] Prop M eased small business and hospitality tax burdens through a $5 million gross receipts exemption, while adjusting rates for large businesses to fund $50 million in city services.[10] The measure, introduced during a period of economic recovery, is projected to save the hotel industry more than $8 million annually.[11]
  • Bastian established a "Security Committee" for the hospitality sector, which coordinates public safety efforts through resource-sharing, training, and partnerships with law enforcement.[12][13][3]
  • Bastian was named in the "Newsmakers 100: The People To Know Now In The Bay Area" by the San Francisco Business Times[5] (for notable work in public advocacy for the San Francisco Bay Area.)
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Before his role in hospitality, Bastian worked in public safety within the District Attorney's Offices of San Francisco and Los Angeles.[3][1] He began his career prosecuting cases in the San Francisco District Attorney's Office and later held positions involving management and public policy, leading efforts in policy reform and public safety.[14][1]

Los Angeles District Attorney's Office (2021–2022)

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From 2021 to 2022, Bastian served as a Special Advisor to the Los Angeles County District Attorney, where he contributed to the development of public safety policies and criminal justice reforms.[1][15]

San Francisco District Attorney's Office (2010–2021)

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Between 2010 and 2021, Bastian worked as an Assistant District Attorney prosecuting cases in San Francisco.[15] He also served as Deputy Chief of Staff, overseeing regulatory, media, legislative, and community engagement initiatives.[1][3]

Media and Public Engagement

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Bastian has authored opinion editorials on topics including criminal justice, urban policy, and tourism. His articles have appeared in The New York Times,[16] The Hill,[17] San Francisco Chronicle,[18] SFGate,[19][20][21][22][23] San Francisco Business Times,[24][25] and San Francisco Examiner.[26][27][28]

He has also appeared on national news programs such as CNBC,[29] Fox News,[30][31] discussing topics ranging from economic recovery to public safety across California.

Board Memberships and Associations

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Bastian serves on the boards of the San Francisco Chamber of Commerce,[32] San Francisco Travel Association,[33] the Armenian Bar Association,[34] and California Travel Association.[35]

References

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  1. ^ a b c d e f Fruehling, Douglas (2025-06-15). "Hotel Council of San Francisco names Alex Bastian to replace Kevin Carroll". www.bizjournals.com. Archived from the original on 2022-06-15. Retrieved 2025-08-05.
  2. ^ "Public International Law - University of San Francisco School of Law Fall of 2006 | CALI". www.cali.org. Archived from the original on 2025-06-25. Retrieved 2025-06-25.
  3. ^ a b c d e "Meet the Team". Hotel Council of San Francisco. Retrieved 2025-06-25.
  4. ^ "San Francisco Travel Announces 2025 Tourism Forecast and 2024 Results | San Francisco Travel". www.sftravel.com. Retrieved 2025-06-25.
  5. ^ a b c d "Newsmaker 100: The people to know now in the Bay Area". www.bizjournals.com. 2025-06-25. Retrieved 2025-06-25.
  6. ^ "Advocacy". Hotel Council of San Francisco. Retrieved 2025-08-05.
  7. ^ a b writer |, Patrick Hoge | Examiner staff (2024-11-06). "Prop. M business tax reform backers tout 'victory'". San Francisco Examiner. Retrieved 2025-06-25.
  8. ^ Waxmann, Laura; Li, Roland; Morris, J.D. (2024-05-07). "Here's S.F.'s sweeping new tax plan to entice workers to the office, boost ailing small businesses". San Francisco Chronicle. Archived from the original on 2025-04-16. Retrieved 2025-08-05.
  9. ^ "Proposition M | San Francisco Voter Information". voterguide.sfelections.org. Retrieved 2025-06-25.
  10. ^ "Proposition M (2024) - Business Tax Reform". Treasurer & Tax Collector. 2025-05-21. Archived from the original on 2025-08-13. Retrieved 2025-08-05.
  11. ^ Barreira, Alex (2024-07-30). "S.F. supervisors approve hotel tax cut tied to November ballot measure". www.bizjournals.com. Retrieved 2025-08-05.
  12. ^ "Security & Safety". Hotel Council of San Francisco. Retrieved 2025-06-25.
  13. ^ "Tech-Driven Hospitality: How the Bay Area is Elevating Guest Experiences | Comcast California". 2024-04-01. Archived from the original on 2025-04-18. Retrieved 2025-08-11.
  14. ^ "BASTIAN APPOINTED ARMENIAN RIGHTS WATCH COMMITTEE CHAIR". Archived from the original on 2025-04-25. Retrieved 2025-08-07.
  15. ^ a b Casuso, Alfredo (2022-06-15). "Hotel Council of San Francisco Announces New President & CEO Alex Bastian". David Perry & Associates. Archived from the original on 2025-07-13. Retrieved 2025-08-05.
  16. ^ Bastian, Alex (2017-10-27). "Opinion | Seeing Danger in a Face". The New York Times. ISSN 0362-4331. Archived from the original on 2025-06-25. Retrieved 2025-06-25.
  17. ^ Bastian, Alex; Bortz, Jon E. (2024-04-11). "With US cities struggling, San Francisco has actually become a shining model of recovery". THE HILL. Archived from the original on 2025-06-25. Retrieved 2025-06-25.
  18. ^ Bastian, Alex. "Why I couldn't quit San Francisco — and you shouldn't either". San Francisco Chronicle. Archived from the original on 2024-08-01. Retrieved 2025-06-25.
  19. ^ Bastian, Alex (2025-02-11). "'San Francisco is not a beautiful city': Charles Barkley loses the plot". SFGATE. Archived from the original on 2025-06-25. Retrieved 2025-06-25.
  20. ^ Bastian, Alex. "Fancy San Francisco hotels haven't been this cheap to book in years". SFGATE. Archived from the original on 2024-09-22. Retrieved 2025-06-25.
  21. ^ Bastian, Alex. "Here's why San Francisco is a better city to visit than Las Vegas". SFGATE. Archived from the original on 2025-06-17. Retrieved 2025-06-25.
  22. ^ Bastian, Alex (2022-11-14). "It's time to double down on tourism to save San Francisco". SFGATE. Archived from the original on 2025-06-25. Retrieved 2025-06-25.
  23. ^ Bastian, Alex (2025-08-12). "SF is on the brink of a comeback. Other West Coast cities are watching". SFGATE. Archived from the original on 2025-08-12. Retrieved 2025-08-12.
  24. ^ Bastian, Alex (2025-05-16). "Guest opinion: Why S.F. needs business tax reform". www.bizjournals.com. Retrieved 2025-06-25.
  25. ^ Bastian, Alex; Wunderman, Jim (2025-08-21). "Viewpoint: The Bay Area needs to rally around San Francisco tourism". www.bizjournals.com. Retrieved 2025-08-25.
  26. ^ Bastian, Alex (2018-07-18). "Travel should be a basic right for all civilians". San Francisco Examiner. Retrieved 2025-06-25.
  27. ^ Bastian, Alex (2015-11-26). "The growing pains of growth, gentrification". San Francisco Examiner. Archived from the original on 2025-06-25. Retrieved 2025-06-25.
  28. ^ Bastian, Alex (2016-05-10). "The truth is not for sale". San Francisco Examiner. Archived from the original on 2025-06-25. Retrieved 2025-06-25.
  29. ^ "Hotel Council of San Francisco CEO is optimistic the city can make a comeback". CNBC. 2023-06-08. Archived from the original on 2025-06-25. Retrieved 2025-06-25.
  30. ^ "Fox News presses Gascon adviser on transgender child molester's sentence | Fox News Video". Fox News. 2022-02-22. Retrieved 2025-06-25.
  31. ^ Casiano, Louis (2022-06-15). "Embattled Los Angeles DA George Gascon loses top aide as recall effort gains steam". Fox News. Retrieved 2025-06-25.
  32. ^ "Board of Directors". San Francisco Chamber of Commerce. Retrieved 2025-06-25.
  33. ^ "Board of Directors | San Francisco Travel". www.sftravel.com. Archived from the original on 2025-05-12. Retrieved 2025-06-25.
  34. ^ "Board of Directors". Armenian Bar Association. Retrieved 2025-06-25.
  35. ^ "Board of Directors". California Travel Association. Retrieved 2025-06-25.