Draft:Advantage Club

Advantage Club
Company typePrivate
IndustryRewards and Recognition Software
Founded2016
FoundersSourabh Deorah (CEO); Smiti Bhatt Deorah (COO)
HeadquartersSan Francisco, California
Area served
Worldwide
ServicesRewards and recognition; flexible benefits; wellness programmes
Websitewww.advantageclub.ai

Advantage Club (also referred as AdvantageClub.ai) is a rewards and recognition platform headquartered in San Francisco, California.[1][2] The software provides rewards and recognition, wellness, incentive automation and flexible-benefit modules.[3]

As of 2024 the company stated it served over 5.5 million users in more than 100 countries and has raised about US$11 million in venture funding.[4][5]

History

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The company was founded in 2016 by Sourabh Deorah and Smiti Bhatt Deorah, alumni of the Indian Institute of Technology Delhi.[6] In May 2021, Advantage Club announced global expansion across Asia-Pacific and the Middle East.[6] In December 2024 it raised US$4 million in a round led by Axilor Ventures, bringing total funding to roughly US$11 million.[4] In FY23 the firm crossed ₹300 crore in operating revenue, according to regulatory filings reported by Entrackr.[7]

Products and services

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Advantage Club offers a SaaS platform for employee engagement, including:

  • Rewards and recognition tools for peer-to-peer and manager-led awards;[8]
  • Flexible benefits and perks marketplaces integrated with payroll; [9]
  • Wellness and experience programmes delivered via mobile and web applications.[5]

Operations

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By 2024 the platform had more than 5.5 million registered users and over 1,000 enterprise customers across 100+ countries.[5]

Recognition

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In the G2 Winter 2024 report, the company was listed as a leader in employee engagement and recognition categories.[10]

See also

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References

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[4]

[5]

[6]

[7]

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[9]

[11]

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[1]

[2]

[3]

  1. ^ a b "Headquarters on Linkedin". Advantageclub. Retrieved 24 July 2025.
  2. ^ a b "Office Location and Contact". Advantage Club. Retrieved 24 July 2025.
  3. ^ a b "Advantage Club Corporate Website". Advantage Club. Retrieved 24 July 2025.
  4. ^ a b c "Exclusive: Advantage Club Raises $4 Mn From Axilor Ventures". Inc42. 2 December 2024. Retrieved 23 July 2025.
  5. ^ a b c d "AdvantageClub.ai reaches 5 million users, highlighting booming adoption of AI-powered employee engagement". HR Katha. 18 March 2024. Retrieved 23 July 2025.
  6. ^ a b c "Gurgaon-based Advantage Club goes global". Entrepreneur India. 17 May 2021. Retrieved 23 July 2025.
  7. ^ a b "Advantage Club crosses ₹300 Cr revenue in FY23, profitability in sight". Entrackr. 5 March 2024. Retrieved 23 July 2025.
  8. ^ a b "How Advantage Club is helping businesses create employee value beyond pay cheques". Inc42. 6 March 2018. Retrieved 23 July 2025.
  9. ^ a b "Advantage Club CEO on recent $1.7 million funding, hiring plans". The Economic Times (HR). 10 September 2021. Retrieved 23 July 2025.
  10. ^ a b "Advantage Club dominates G2 Winter 2024 report; named leader in employee engagement and rewards". Business Standard (Press release). ANI. 9 January 2024. Retrieved 23 July 2025.
  11. ^ "AdvantageClub.ai raises funds to scale AI-led wellness and rewards programmes". Inc42. 2 December 2024. Retrieved 23 July 2025.