Draft:ACFC
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|  |
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Fashion Retail (Franchising) |
| Founded | 2009 |
| Founder | Johnathan Hanh Nguyen |
| Headquarters | Ho Chi Minh City, Vietnam |
Key people |
|
| Website | www |
Au Chau Fashion & Cosmetics Co., Ltd (commonly known as ACFC) is a Vietnamese retail management and distribution company headquartered in District 1, Ho Chi Minh City. A subsidiary of the Imex Pan Pacific Group (IPPG), ACFC specializes in the distribution of mid-tier and premium international fashion, travel, and lifestyle brands.[1][2]
Established in 2009, the company is the sole and official distributor in Vietnam for a portfolio of over 25 major global brands, managing a network of more than 250 retail stores across major cities including Ho Chi Minh City, Hanoi, Da Nang, and Hai Phong.
History and Corporate Structure
[edit]ACFC was founded in 2009 by the Imex Pan Pacific Group (IPPG), a conglomerate led by Chairman Johnathan Hanh Nguyen, to capture the growing demand for authentic international fashion in Vietnam. While its sister company, DAFC (Duy Anh Fashion & Cosmetics), focuses on luxury and high-end fashion houses (e.g., Rolex, Burberry), ACFC was established to lead the mid-market segment, targeting a broader demographic of young, modern consumers.
The company is led by Louis Nguyen (Nguyen Quoc Khanh), who serves as the CEO[3]. Under his leadership, ACFC has expanded its operations from a few initial franchises to a dominant market position, holding exclusive distribution rights for some of the world's most recognized mass-market labels. In early 2024, the company further consolidated its portfolio by officially taking over the distribution and operation of A|X Armani Exchange stores nationwide, a brand previously managed within the wider group's ecosystem. [4]
Exclusive Brand Portfolio
[edit]ACFC acts as the sole official distributor in Vietnam for a wide range of international brands, covering categories such as sportswear, fast fashion, footwear, accessories, and cosmetics. The company ensures brand integrity by adhering to global retail standards, from store design to visual merchandising and pricing.
The following brands are exclusively distributed by ACFC in Vietnam:[4][5]
Sportswear and Activewear
[edit]- Nike: ACFC manages the retail operations for Nike, including flagship concept stores that introduce the brand's latest global retail technologies to the Vietnamese market.
- New Era: The company distributes New Era's iconic headwear and streetwear, including official MLB (Major League Baseball) licensed products.
Contemporary and High-Street Fashion
[edit]- AAPE: The diffusion line of the Japanese streetwear label A Bathing Ape (BAPE).
- AIX Armani Exchange: The youthful, urban label of the Armani Group (operations officially consolidated under ACFC as of January 2024).
- Banana Republic: An American retailer focusing on versatile, contemporary classics.
- Calvin Klein: Includes Calvin Klein Jeans and Calvin Klein Underwear lines.
- DKNY: The New York-based fashion house known for its urban, practical wardrobe essentials.
- French Connection (FCUK): A UK-based global retailer known for its unique design-led approach (Note: Often listed in ACFC reports as FCUK or French Connection).
- GAP: The American heritage brand known for its denim and casual basics.
- Guess: A global lifestyle brand offering denim, apparel, and accessories.
- Karl Lagerfeld: The signature brand of the late designer, offering Parisian-inspired chic with a rock-chic attitude.
- Levi’s: The iconic American denim brand.
- Mango: A major Spanish clothing design and manufacturing company.
- Old Navy: A global apparel and accessories brand under the Gap Inc. portfolio, focusing on family fashion.
- Polo Ralph Lauren: The flagship brand of Ralph Lauren Corporation, representing classic American preppy style.
- Sisley: An Italian fashion brand belonging to the Benetton Group, known for its trend-driven collections.
- Tommy Hilfiger: Includes Tommy Jeans and the main sportswear lines.
- United Colors of Benetton: An Italian global fashion brand known for its vibrant colors and social commitment.
Footwear, Accessories, and Lifestyle
[edit]- Cotton On: An Australian retail chain known for fast-fashion clothing and stationery.
- Dockers: An American brand specializing in khaki garments and accessories.
- FitFlop: A footwear retailer focusing on biomechanically engineered shoes.
- Menbur: A Spanish brand specializing in footwear and accessories for special occasions.
- Mothercare: A British retailer specializing in products for expectant mothers and children up to 8 years old.
- Owndays: A Japanese eyewear brand known for its quick service and simple pricing system.
- Parfois: A Portuguese women's accessories brand.
- Sunnies Face: A cosmetics brand from the Philippines known for its "Fluffmatte" lipsticks.
- Sunnies Studios: A lifestyle eyewear brand from the Philippines.
- Swarovski: The Austrian producer of crystal glass, jewelry, and accessories.
- Typo: A subsidiary of the Cotton On Group, specializing in stationery, gifts, and homeware.
- OVS: An Italian clothing retailer for men, women, and children.
Operations and Market Presence
[edit]ACFC operates a "monopoly-like" distribution model for its specific niche of mid-tier international brands, ensuring consistency in pricing and authentic product origin—a critical factor in a market historically challenged by counterfeit goods. The company leverages a loyalty program with over 2 million VIP members to drive retention across its diverse portfolio.[6]
In addition to brick-and-mortar expansion, ACFC has heavily invested in digital transformation, launching dedicated e-commerce platforms for major brands like Nike, Mango, and Levi's in Vietnam, as well as a multi-brand site (ACFC Online) to serve nationwide logistics.[6]
External Links
[edit]References
[edit]- ^ IPPG. "ACFC & CMFC". ippgroup.vn. Retrieved 2025-12-09.
- ^ "ACFC VietNam - Nhà Phân Phối Độc Quyền Các Thương Hiệu Thời Trang Quốc Tế". www.acfc.com.vn (in Vietnamese). Archived from the original on 2025-05-10. Retrieved 2025-12-09.
- ^ "CEO Louis Nguyễn – người mang thương hiệu thời trang quốc tế về Việt Nam". doanhnhantrevietnam.vn (in Vietnamese). Retrieved 2025-12-09.
- ^ a b "Building omnichannel with Retail Pro Prism during COVID". www.retailpro.com. Retrieved 2025-12-09.
- ^ Team, ELLE Fashion (2020-08-17). "ACFC giới thiệu trang thương mại điện tử với 17 thương hiệu thời trang". ELLE (in Vietnamese). Retrieved 2025-12-09.
- ^ a b Silberstein, Nicole (2021-01-29). "Nike, Calvin Klein and Other Major Brands in Vietnam Enhance Order and Inventory Management". Retail TouchPoints. Retrieved 2025-12-09.