Don't Click Play

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Don't Click Play
Studio album by
Ava Max
ReleasedAugust 22, 2025 (2025-08-22)
RecordedSeptember 2023 – 2025
LabelAtlantic
Ava Max chronology
Diamonds & Dancefloors
(2023) 		Don't Click Play
(2025)
Singles from Don't Click Play
  1. "Lost Your Faith"
    Released: February 7, 2025

Don't Click Play is the upcoming third studio album by American singer Ava Max. It is set to be released on August 22, 2025, through Atlantic Records.[1]

Background

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In 2023, Max released her second studio album Diamonds & Dancefloors and embarked on her debut headlining concert tour, On Tour (Finally). In September, she started working on her third studio album after the end of the tour.[2] On April 9, 2025, Max shared a link to a website called "Don't Click Play on Ava Max", where visitors could click a "Sign the Petition" button and listen to a snippet of an upcoming album single.[3] She announced the album on May 1,[1] by quoting Ed Sheeran's announcement of his upcoming eighth studio album, Play, on Twitter.[4]

Promotion

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In March 2024, Max posted a snippet of her single "My Oh My" and indicated that it was the beginning of a new era.[5] In an interview with Billboard the following May, she stated that she was preparing for her third album cycle "with no heartbreak attached and no man attached," describing "My Oh My" as "the beginning of me" and reflecting on a period of personal healing.[6] The song was initially intended to be the lead single of her third studio album;[7] however, after the release of her single "Spot a Fake" on September 20,[8] she revealed that only the latter would be included on the album.[9]

On February 7, 2025, Max released "Lost Your Faith" as the lead single of her third studio album, indicating that "Spot a Fake" was scrapped from the album.[10][11] An accompanying music video was released on March 18, 2025.[11]

References

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  1. ^ a b "Ava Max anuncia el lanzamiento de su nuevo álbum, 'Don't Click Play'" (in Spanish). Europa FM. May 2, 2025. Retrieved May 3, 2025.
  2. ^ Gotto, Connor (September 11, 2023). "Ava Max admits touring has 'changed how I see the art of making music' as she begins work on third studio album". Retropop. Retrieved May 3, 2025.
  3. ^ Dailey, Hannah (April 9, 2025). "Ava Max Trolls Fans With Fake Petition Protesting Her Own Music". Billboard. Retrieved May 2, 2025.
  4. ^ Iasimone, Ashley (May 3, 2025). "Ava Max Announces 'Don't Click Play' Album, Reveals Release Date & Cover Art". Billboard. Retrieved May 4, 2025.
  5. ^ Romero, Andrea (March 20, 2024). "Ava Max presenta un adelanto de 'My Oh My', el primer single de su tercer disco" (in European Spanish). Los 40. Retrieved April 4, 2024.
  6. ^ Kaufman, Gil (January 2, 2025). "Ava Max Asks Fans to 'Respect My Art' and Not Leak Her Songs". Billboard. Retrieved May 4, 2025.
  7. ^ Kaufman, Gil (May 7, 2024). "Ava Max on Proudly Entering 'My Oh My' Era With No Heartbreak, No Man Attached: 'This Is the Beginning Of Me'". Billboard. Retrieved May 3, 2025.
  8. ^ Pérez García, Sandra (September 20, 2024). "Ava Max nos vigila con prismáticos y no deja pasar ni una en su nuevo single: 'Spot a Fake'" (in European Spanish). Los 40. Retrieved September 20, 2024.
  9. ^ "Ava Max Is 'Forever Young'". AskAnythingChat. November 30, 2024. Retrieved May 3, 2025 – via YouTube.
  10. ^ Williams, Aaron (February 7, 2025). "Ava Max Sends A Message Of Hope With The Optimistic 'Lost Your Faith'". Uproxx. Retrieved February 19, 2025.
  11. ^ a b Mier, Tomás (March 19, 2025). "Ava Max Teases a 'New Album' as She Drops 'Lost Your Faith' Video". Rolling Stone. Retrieved May 2, 2025.