Digitas

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Digitas
Company typeSubsidiary
IndustryMarketing, Advertising, Technology
Founded1980
FounderMichael Bronner
Key people
Amy Lanzi (CEO), Luke Taylor (Global CEO), Laura Lang (Former CEO)
ParentPublicis
Websitedigitas.com

Digitas Inc. is a global marketing and technology agency. Founded in 1980, the company specializes in digital and direct marketing services. Digitas is a subsidiary of the French multinational advertising and public relations company Publicis Groupe.[1]

History

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Digitas was originally founded as Eastern Exclusive by Michael Bronner in 1980. It later became Bronner Slosberg Humphrey Inc. (BSH). In 1995, the company launched a subsidiary called Strategic Interactive Group, which merged with BSH to form Bronner.com in 1999. Shortly thereafter, the company was renamed Digitas.

In December 2006, Digitas was acquired by Publicis Groupe for approximately $1.3 billion in an all-cash transaction.[1] In 2013, Digitas merged with the European digital agency LBi to form DigitasLBi, creating one of the largest digital networks in the world.[2]

In 2018, DigitasLBi underwent a global rebrand, dropping "LBi" from its name.[3]

In 2018, Publicis Groupe launched the Digitas brand in Thailand, following earlier expansions in Kuala Lumpur and Shanghai.[4] The agency was also introduced to the Middle East.[5]

Leadership

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From 2008 to 2012, Laura Lang served as the global CEO of Digitas. As of 2025, Amy Lanzi serves as CEO.[6]

References

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  1. ^ a b "Publicis to buy Digitas for $1.3 billion". Reuters. January 2007. Retrieved August 19, 2025.
  2. ^ "Publicis Groupe merges Digitas and LBi". Publicis Groupe. February 2013. Retrieved August 19, 2025.
  3. ^ "DigitasLBi rebrands as Digitas and adopts a new mission statement". Adweek. 2018. Retrieved August 19, 2025.
  4. ^ "After KL and Shanghai, Publicis Groupe brings Digitas brand to Thailand". Marketing Interactive. 2018. Retrieved August 19, 2025.
  5. ^ "Publicis launches Digitas in the Middle East". Campaign Asia. June 26, 2018. Retrieved August 19, 2025.
  6. ^ "Agency Performance Review 2025: Digitas". Campaign US. January 2025. Retrieved August 19, 2025.