D2h
d2h (stylised as “d2h”, formerly known as Videocon d2h) is an Indian direct-to-home (DTH) satellite television service brand operated by Dish TV India Limited following its merger with Videocon d2h in March 2018. It uses ST-2 for transmission.
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| Company type | Brand of DTH service |
|---|---|
| Industry | Satellite television |
| Founded | June 2009 (as Videocon d2h) |
| Founder | Videocon Industries Limited |
| Headquarters | Mumbai, Maharashtra, India |
Area served | India |
| Services | Direct-to-Home television (SD & HD), value-added services |
| Parent | Dish TV India Limited |
| Website | d2h.com |
History
[edit]Launch and early years (2009-2016)
[edit]Videocon d2h the youngest entrant in DTH category in India, was launched in June 2009 by Videocon Industries, entering the Indian DTH market with MPEG-4 set-top box technology and offering competitive pricing. The brand quickly gained traction in the value-segment of rural and semi-urban India. It has the distinction of introducing India’s first Satellite DVD player, Satellite LED, Radio Frequency Remote for DTH, first 1000 GB HD DVR set top box, Wireless DTH Headphones, 4K Ultra HD Set top box and its latest Internet app enabled Smart set top box “d2h stream”.[1]
By the end of September 2016 (pro-forma basis), the combined entity of Videocon d2h and Dish TV projected serving around 27.6 million net subscribers.[2]
Merger with Dish TV (2016-2018)
[edit]On 11 November 2016 the boards of Dish TV and Videocon d2h approved an all-stock merger of their DTH operations. [3] The merger was approved by the Competition Commission of India on 10 May 2017, and subsequently by the National Company Law Tribunal (NCLT) on 27 July 2017. [4] The formal amalgamation was completed on 22 March 2018, creating India’s largest pay-DTH operator at that time. [5] Post-merger, the “d2h” brand continues to operate under the Dish TV India umbrella, while backend operations, infrastructure and content procurement are integrated.
Recent period (2018-2025)
[edit]The Indian pay-DTH market has been under pressure from the growth of OTT platforms and changing consumer behaviour. By March 2025, the total active pay-DTH subscriber base in India stood at approximately 56.92 million, down from 58.22 million in December 2024. [6] In the quarter ending September 2024 the market share for Dish TV India (including the d2h brand) was about 19.53% of the pay-DTH market. [7] As of mid-2025, d2h remains operational, offering new connections, recharges, HD/DVR set-top boxes, online self-care and value-added apps via the parent company.
Brand and services
[edit]d2h offers the following services:
- Standard-definition (SD) and high-definition (HD) satellite television services
- Regional language channel packs and curated bouquets
- Value added services
- DVR / pause-play set-top boxes with recording functionality
- Online/mobile recharge, self-care portals and partner integrations
The technical platform uses MPEG-4 compression and DVB-S/DVB-S2 satellite transmission.
Technology and infrastructure
[edit]d2h’s channels are delivered using Ku-band transponders on ST-2. Set-top boxes marketed under the d2h brand include basic SD boxes, HD boxes and HD-DVR variants with substantial internal storage for recording programmes. Currently, the company provides a dishd2h co-branded set top box that can be activated for either of the UI and satellite.
Corporate structure and ownership
[edit]Videocon d2h was originally a subsidiary of Videocon Industries Limited (through the Videocon group). Following the merger in March 2018, the parent entity became Dish TV India Limited. The d2h brand operates as a division/brand of the parent company. Dish TV India also operates other brands such as Dish TV and Zing Digital. According to the company website, the group claims to cover over 9,450 towns in India and serve “over 23 million net subscribers” via its brands. [8]
Market and subscriber data
[edit]- In fiscal year 2017, prior to merger, Videocon d2h alone had a market share of approximately 19% among Indian pay-DTH operators.
- As of the quarter ending September 2024, Dish TV India had a market share of about 19.53% in the pay-DTH sector. [9]
- The total pay-DTH subscriber base in India dropped to around 56.92 million by March 31 2025. [10]
- Industry commentary notes that the pay-DTH subscriber base has shrunk by more than 7 million since 2021, largely due to migration to OTT platforms. [11]
Awards
[edit]D2H has been awarded as India’s Most Trusted Brand 2013, 2014 & 2015, India’s Best Brand 2014 by Economic Times, India’s Most Promising Brand 2015 by Economic Times, Pay TV Operator of the Year at MIPCOM Cannes 2015, India’s Most Trusted Brand 2016, Outstanding Hospitality Brand 2017 by Economic Times & recognized as top 50 dream companies to work for by World HRD Congress.[1]
See also
[edit]References
[edit]- ^ a b "Our Brands". www.dishd2h.com. Retrieved 13 November 2025.
- ^ "Document Contents". ir.videocond2h.com. Retrieved 13 November 2025.
- ^ Laghate, Gaurav (17 November 2016). "Dish TV, Videocon D2H to merge as single DTH company". The Economic Times. ISSN 0013-0389. Retrieved 13 November 2025.
- ^ "Dish TV gets CCI nod for merger with Videocon d2h". The Times of India. 11 May 2017. ISSN 0971-8257. Retrieved 13 November 2025.
- ^ "Dish TV India, Videocon d2h merger completed". The Economic Times. 22 March 2018. ISSN 0013-0389. Retrieved 13 November 2025.
- ^ Srivastava, Akansha. "The 'State of Pay DTH subscription and players in India', in numbers". bestmediainfo.com. Retrieved 13 November 2025.
- ^ www.ETBrandEquity.com. "DTH pay subscriber base shrinks to 59.91 million in June-Sept' 24: TRAI". ETBrandEquity.com. Retrieved 13 November 2025.
- ^ "D2H". www.dishd2h.com. Retrieved 13 November 2025.
- ^ www.ETBrandEquity.com. "DTH pay subscriber base shrinks to 59.91 million in June-Sept' 24: TRAI". ETBrandEquity.com. Retrieved 13 November 2025.
- ^ Srivastava, Akansha. "The 'State of Pay DTH subscription and players in India', in numbers". bestmediainfo.com. Retrieved 13 November 2025.
- ^ Banka, Dipali (6 September 2025). "DTH in decline: Companies lose revenue as customers take to OTT services". mint. Retrieved 13 November 2025.
