CrunchLabs

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CrunchLabs LLC
FoundedMarch 30, 2022; 3 years ago (2022-03-30)
FounderMark Rober
Headquarters
Sunnyvale, California
,
U.S.[1]
Key people
Jim E Lee (COO)

Rachele Harmuth (CPO)

Scott Lewers (CCO)
Websitecrunchlabs.com

CrunchLabs LLC is an educational technology company founded by American YouTuber and engineer Mark Rober in 2022. They create monthly educational build-box kits for children. They also run Space Selfie.

History

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CrunchLabs LLC was co-founded in 2022[2] by Mark Rober[3] along with Jim E Lee, President and Chief Operating Officer[4] to create STEM learning kits for kids[5].

In April 2024, CrunchLabs launched Hack Pack[6], a coding and robotics product for teens and adults.

In November 2024, CrunchLabs announced Space Selfie, a service in which a satellite will display an user-uploaded photo, and a photo of the satellite will be taken over a specified location and sent to the user. The service is free to CrunchLabs subscribers. The satellite was launched from the Vandenberg Space Force Base, California on a SpaceX Falcon 9 rocket on January 14, 2025.[7][8]

CrunchLabs partnered with Chess.com in 2024 for the CrunchLabs Masters leg of the Champions Chess Tour 2024. It also unveiled the RoberBot, a bot created by Rober where players can learn to improve their chess skills.[9] In 2025, it was announced that CrunchLabs would be launching in India.[10] Also in May 2025, a global licensing deal between CrunchLabs and Australian-owned toy company Moose Toys was announced,[11] under the direction of Rachele Harmuth[12], Chief Product Officer. The same year it hired former Executive Vice-President of Content & Digital Strategy at Lionsgate Alternative Scott Lewers as its chief content officer (CCO).[13] Also in June 2025, CrunchLabs began its partnership with children's YouTube franchise Toys and Colors, creating series across their YouTube channels.[14]

CrunchLabs is set to produce an upcoming Netflix competition show along with Jimmy Kimmel to be hosted by Rober in 2026.[15]

References

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  1. ^ "Imprint / Impressum". CrunchLabs. Retrieved July 1, 2025.
  2. ^ "Crunchlabs LLC". OpenCorporates. March 30, 2022. Retrieved June 28, 2025.
  3. ^ Hale, James (April 21, 2025). "Top 5 Branded Videos of the Week: MrBeast, Ryan Trahan, Mark Rober". Tubefilter. Retrieved July 1, 2025.
  4. ^ Shepherd, Ian. "Mark Rober's Bold Plan To Reach One Billion Young Minds". Forbes. Retrieved 2025-10-06.
  5. ^ Fischer, Neal E. (8 July 2025). The Totally Awesome World of MrBeast. Beker and Mayer Kids. ISBN 9780760395431. Retrieved 9 September 2025.
  6. ^ Takahashi, Dean (2024-04-22). "CrunchLabs launches Hack Pack subscription to make robotics accessible to all". GamesBeat. Retrieved 2025-10-06.
  7. ^ Hawkins, Andrew J. (November 11, 2024). "You can take a selfie with the Earth using this YouTuber's satellite". The Verge. Retrieved July 1, 2025.
  8. ^ Gray, Jeremy (May 27, 2025). "You Can Get a Free Selfie in Space Thanks to Mark Rober's $5M Satellite". PetaPixel. Retrieved July 1, 2025.
  9. ^ Kaser, Rachel (11 July 2024). "Chess.com partners with CrunchLabs on Masters tour and Mark Rober Bot". Games Beat. Retrieved 9 September 2025.
  10. ^ Nair, Prashant (May 5, 2025). "YouTube star Mark Rober unveils CrunchLabs blueprint for India, says 'Make in India is the only way' - CNBC TV18". CNBCTV18. Retrieved July 1, 2025.
  11. ^ Toys, Moose. "Moose Toys Rockets into a New Space; Signs Exclusive Global Partnership with CrunchLabs by Mark Rober, Kids' Favorite Engineering YouTuber and Former NASA Engineer". www.prnewswire.com. Retrieved 2025-10-06.
  12. ^ CrunchLabs. "CrunchLabs Promotes Toy Industry Veteran Rachele Harmuth to Chief Product Officer to Accelerate Expansion Into Retail and Education". www.prweb.com. Retrieved 2025-10-06.
  13. ^ White, Peter (June 18, 2025). "Ex-Lionsgate & Discovery Exec Scott Lewers Joins Mark Rober's CrunchLabs As Chief Content Officer". Deadline. Retrieved July 1, 2025.
  14. ^ ""Toys & Colors" Team Up With Mark Rober for Youtube Science Adventure - Señal News". Señal News. June 23, 2025. Retrieved July 1, 2025.
  15. ^ Martin, Saleen (19 August 2025). "Mark Rober, kid-friendly engineer, to experiment with new Netflix show". USA Today. Retrieved 9 September 2025.