Concerted (organization)

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Concerted
Formation2023
FounderSarah Murray
Type501(c)(3) nonprofit
PurposeVolunteerism; access to live entertainment
HeadquartersCincinnati, Ohio, U.S.
Area served
United States
Websiteconcerted.live

Concerted is an American nonprofit organization that allows people to exchange verified volunteer hours for free tickets to concerts, sports, comedy, theater, and other live events.[1][2] The organization launched in Cincinnati in 2023.[1]

History

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Concerted launched in Cincinnati in January 2023 by founder Sarah Murray, who described the idea as a decade in development.[1] Coverage at launch detailed the “service-to-shows” model and early venue partnerships.[3] In its first full year (2023), the organization reported 35,000 volunteer hours logged with approximately 150 partner charities and ticket offers for more than 500 events.[4]

By early 2024, Local 12 reported that Concerted was also operating in Columbus, Louisville, and Omaha.[4] In May 2024, Louisville TV outlets covered a partnership with the Jack Harlow Foundation’s Gazebo Festival that allocated tickets to volunteers supporting local nonprofits.[5][6] According to the organization’s website, by 2025 Concerted reported 10,000+ volunteers, 97,000+ hours served, and 3,000+ live events offered across multiple U.S. cities aligned with touring routes.[7]

Model

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Concerted lists volunteer opportunities from partner nonprofits. After a participant completes service, the host nonprofit verifies hours, which are banked in a user wallet and can be redeemed for tickets to participating events.[8] Early coverage described a typical exchange rate of about two volunteer hours for many events, and noted that ticket delivery occurs via mainstream ticketing systems such as AXS or Ticketmaster or venue will call.[1][2] At launch, Spectrum News reported that the group used grant funds to acquire tickets that are then offered to volunteers.[2]

Concerted has also promoted transportation access as part of its model. In 2023 CityBeat reported a partnership with Cincinnati’s Go Metro to provide fare-free transit for volunteers to reach both service opportunities and events;[1] the app FAQ later described working relationships with local transit providers “in every city we work in.”[8]

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Concerted Foundation, Inc. is listed by the IRS as a U.S. 501(c)(3) public charity (EIN 92-1282345).[9] A Charity Navigator listing reflects the same EIN and an IRS ruling year of 2023.[10] In 2023 the Carol Ann & Ralph V. Haile, Jr. Foundation named Concerted among its grant recipients.[11] The organization’s privacy policy and site footer identify Concerted as a 501(c)(3).[12][7]

Partners, coverage, and public support

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A regional tourism release in 2023 listed entertainment partners including Music & Event Management, Inc. (MEMI), the Andrew J. Brady Music Center, Cincinnati Reds, Riverbend Music Center, MegaCorp Pavilion, PNC Pavilion, Taft Theatre, Memorial Hall, and Madison Theater, and cited backing from the Haile Foundation and Greater Cincinnati Foundation.[13] Music-industry trade coverage also summarized the “volunteer hours for tickets” model in mid-2023.[14] Local TV covered the group’s first-year metrics and expansion to other markets,[4] and Louisville outlets reported the Gazebo Festival volunteer-for-tickets program run with Concerted.[5][6]. Public-facing endorsements have included artists Bootsy Collins, Ilana Glazer, and Tim Heidecker referencing Concerted or promoting volunteer-for-tickets opportunities.[15][16][17]

Impact

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Local reporting has highlighted nonprofits reporting new or retained volunteers found through the platform and individual participants attending dozens of events after logging service hours.[4] During the 2024 Gazebo Festival program, a participating Louisville nonprofit reported receiving “200 new volunteers from Concerted,” according to WLKY.[6]

See also

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References

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  1. ^ a b c d e Eresman, Katrina (May 17, 2023). "Cincinnati Nonprofit Concerted Is Incentivizing Locals to Volunteer in Exchange for Tickets to Their Favorite Events". CityBeat. Retrieved September 24, 2025.
  2. ^ a b c Elzie, Sheena (February 7, 2023). "'Concerted' to pay volunteers in concert, event tickets". Spectrum News 1. Retrieved September 24, 2025.
  3. ^ Engel, Liz (January 6, 2023). "New Cincinnati startup lets you cash in volunteer hours for free concert tickets". 'Cincinnati Business Courier'. Retrieved September 24, 2025 – via WKRC Local 12.
  4. ^ a b c d "Nonprofit Concerted rewards volunteerism with event tickets". WKRC Local 12. January 19, 2024. Retrieved September 24, 2025.
  5. ^ a b Goodner, Krystal (May 13, 2024). "Score tickets to Jack Harlow's Gazebo Festival by supporting Louisville nonprofits". WDRB. Retrieved September 24, 2025.
  6. ^ a b c Turner, DeAndria (May 21, 2024). "Lending a helping hand can land you free tickets to Gazebo Festival in Louisville". WLKY. Retrieved September 24, 2025.
  7. ^ a b "Concerted — Give back. Get tickets". concerted.live. Retrieved September 24, 2025.
  8. ^ a b "FAQs". Concerted App. Retrieved September 24, 2025.
  9. ^ "Concerted Foundation Inc". ProPublica Nonprofit Explorer. Retrieved September 24, 2025.
  10. ^ "Concerted Foundation Inc". Charity Navigator. Retrieved September 24, 2025.
  11. ^ "2023 Grant Recipient List" (PDF). Carol Ann & Ralph V. Haile, Jr. Foundation. 2023. Retrieved September 24, 2025.
  12. ^ "Privacy Policy". concerted.live. Retrieved September 24, 2025.
  13. ^ "Give Back, Get Tickets with Cincy Region–Based Nonprofit Concerted". MeetNKY (Northern Kentucky CVB). June 2, 2023. Retrieved September 24, 2025.
  14. ^ "CONCERTED: GIVE BACK, GET TICKETS". HITS Daily Double. July 24, 2023. Retrieved September 24, 2025.
  15. ^ Glazer, Ilana (September 2023). "Instagram Reel". Instagram. Retrieved September 24, 2025.
  16. ^ Heidecker, Tim (August 2023). "Instagram Reel". Instagram. Retrieved September 25, 2025.
  17. ^ Collins, Bootsy (December 2022). "Instagram Reel". Instagram. Retrieved September 24, 2025.
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