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Clarisonic
CountryUnited States
Introduced2004[1]
MarketsWorldwide

Clarisonic is a brand of skin-care devices, primarily known for its sonic facial cleansing brushes, originally developed by Pacific Bioscience Laboratories of Redmond, Washington. The brand and its parent company were acquired by L'Oréal in 2011.[2] In 2018, Clarisonic devices made up 14% of the skin care device market. In July 2020, L'Oréal announced it would discontinue the Clarisonic brand and products, choosing instead to focus on other core business offerings. It is speculated that the actual cause was increasing competition from cheaper alternatives as the skin care device market grew.[3]

History

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Pacific Bioscience Laboratories was founded in 2001[4] by David Giuliani, Robb Akridge, Steve Meginniss, Ward Harris, and Ken Pilcher. Giuliani, Clarisonic's CEO, is the former co-founder and CEO of Optiva, which developed the Sonicare line of toothbrushes. Giuliani sold Optiva to Philips Oral Healthcare in 2000.[5][dead link] Akridge was a scientist at Optiva Corporation before co-founding Clarisonic. He holds a bachelor's degree from University of Texas, a Master of Science degree in biology from Texas State University–San Marcos and a doctorate in microbiology from Texas A&M University. Ken Pilcher is the lead inventor of Clarisonic's skin care systems. In the past, he has developed avionics for the NASA Space Shuttle, as well as medical electronics. Clarisonic was backed by angel groups including Keiretsu Forum who provided the seed capital for the company.[citation needed]

Pacific Bioscience Laboratories launched its first sonic facial-cleansing brush under the Clarisonic brand in 2004, which was later known as the Mia 1.[1][6] In 2012, the company launched the Mia 2, which had two different oscillating speeds.[7]

Awards and recognition

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2012

References

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  1. ^ a b Rubin, Courtney (August 5, 2020). "R.I.P. Clarisonic". The New York Times. Retrieved September 23, 2025.
  2. ^ "L'Oréal completes acquisition of Clarisonic maker". Antoinette Alexander. drugstorenews.com. December 16, 2011. Archived from the original on December 12, 2013. Retrieved December 9, 2013.
  3. ^ "Clarisonic is shutting down. Its devoted fans are panicking". CNN. July 29, 2020.
  4. ^ "Pacific Bioscience Laboratories Inc". Bloomberg.com. Retrieved September 23, 2025.
  5. ^ "Philips to acquire Optiva Corporation, maker of the Sonicare® sonic toothbrush". Philips. August 22, 2000. Retrieved December 9, 2013.{{cite web}}: CS1 maint: url-status (link)
  6. ^ Hubbard, Lauren (September 30, 2016). "The Meteoric Rise and Apparent Downfall of Clarisonic". Fashionista. Retrieved September 23, 2025.
  7. ^ Schaefer, Kayleen (July 4, 2012). "Power Facial-Cleansing Brushes Gain in Popularity". The New York Times. Retrieved September 23, 2025.
  8. ^ "Clarisonic Wins Glammy Award for "Best Skin Device"". Archived from the original on October 12, 2015. Retrieved April 23, 2016.
  9. ^ "Clarisonic Wins Allure's 2012 Best of Beauty Award". Archived from the original on October 12, 2015. Retrieved April 23, 2016.