Chivas Regal

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Chivas Regal
TypeScotch whisky
ManufacturerChivas Brothers
(Pernod Ricard)
OriginScotland
Introduced1909
Alcohol by volume40%
Variants12 year old, 15 years old, 18 years old, 25 years old
Related productsRoyal Salute whisky
WebsiteChivas Regal

Chivas Regal (/ˈʃɪvəs/) is a blended Scotch whisky produced by the Chivas Brothers subsidiary of Pernod Ricard in Scotland.

History

[edit]

Chivas Regal was created in 1909 by Chivas Brothers Master Blender Charles Stewart Howard as a 25-year-old luxury whisky.[1]

1939 saw the debut and continued success of Chivas Regal 12-year-old Blended Scotch in the US, at what was to become a global standard proof value of 75 degrees, i.e., 42.8% ABV.[2] (The Americans mark it as 86 proof as they double the ABV to arrive at proof value.) Henceforth, quality, age (generally 12 years), cost (high), popularity (sales) and demography (high-end) would define a "premium" Scotch Whisky.[3]

In 1997, the Chivas Regal range was expanded with the launch of much older whiskies, such as the Chivas Regal 18 Years Old, and in 2007 the Chivas Regal 25 Years Old.[4][5] Other expressions followed, like the Chivas Regal Mizunara in 2014, Chivas Regal The Icon in 2015 and the Chivas Regal XV in 2018.

In 2001, Pernod Ricard acquired Chivas Brothers.[6] Its sales grew by 61% between 2002 and 2008.[7] In global terms, Chivas Regal recorded volume sales of 4.9 million nine-litre cases in 2012 and 2013, but sales decreased to 4.4 million cases in 2015.[8] It has been the world's fourth-best-selling Scotch whisky since 2016.[9][10] Chivas Regal has been the market-leading Scotch whisky aged 12 years and older in Europe and Asia Pacific.[11]

Product line

[edit]
Chivas Regal The Icon
  • Chivas Regal 12 Years Old: blended from whiskies matured for at least 12 years.
  • Chivas Regal Extra: a blend with a higher proportion of sherry casks.
  • Chivas Regal Extra 13: blended from whiskies matured for at least 13 years.
  • Chivas Regal 18 Years Old: blended from whiskies matured for at least 18 years.
  • Chivas Regal 25 Years Old: created using whiskies aged at least 25 years and available only in limited quantities.[12]
  • The Chivas Brothers' Blend: a 12-year-old blend intended to reflect the original Chivas house style, with a predominance of Speyside malts, in particular Strathisla and Longmorn.
  • Chivas Regal Ultis XX: a blended malt whisky containing no grain whisky.
  • Chivas Regal Mizunara: originally released for the Japanese market in 2014. Part of the blend is matured in Mizunara oak casks. Made its debut in the US in January 2019.[13]
  • Chivas Regal The Icon: blended from whiskies matured for at least 25 years. Launched in 2015 initially as a Dubai Travel Retail exclusive. This blend is sold in a hand-blown Dartington Crystal decanter crafted from green glass.[14]
  • Chivas Regal XV: unveiled in 2018, Chivas Regal XV is a 15-year-old blended Scotch whisky which has been finished in casks that previously held Grande Champagne Cognac.[15]

Strathisla distillery

[edit]
Strathisla distillery

Strathisla distillery in Speyside is home to Chivas Regal and its visitor centre. Founded in 1786 as Milton/Miltown distillery, it is the oldest working distillery in the Highlands of Scotland.[16] The Strathisla single malt is the core malt whisky in all Chivas Regal blends, buttressed by malts from Longmorn, The Glenlivet, Allt-a-Bhainne, Miltonduff Distillery and Braes of Glenlivet (now Braeval) among other distilleries, and grain from Strathclyde distilleries in the Lowlands.[17][18][19][20][21]

Awards

[edit]

Chivas Regal whiskies have received numerous international awards across major competitions including the International Spirits Challenge (ISC), the International Wine and Spirit Competition (IWSC), the San Francisco World Spirits Competition (SFWSC) and the World Whiskies Awards (WWA). Chivas Regal 18 Years Old and Chivas Regal XV were awarded in the World's Best Blended Scotch Whisky category by The Beverage Testing Institute in 2025.[22]

Year Awarding Body Product Award Ref.
2025 SFWSC Chivas Regal 12 Years Old Silver [23]
Chivas Regal 18 Years Old Silver [23]
ISC Chivas Regal 18 Years Old Silver [24]
Chivas Regal 18 Years Old Pauillac Wine Cask Finish Gold
Chivas Regal 25 Years Old Gold
Chivas Regal Extra Smoky Cask Selection Silver
Chivas Regal Extra 13 Years Old Tequila Cask Selection Silver
Chivas Regal Ultis XX Silver
Chivas Regal XV Silver
IWSC Chivas Regal 18 Years Old Bronze [25]
Chivas Regal 18 Years Old Pauillac Wine Cask Finish Gold (95 pts) [26]
Chivas Regal 25 Years Old Silver (91 pts) [27]
Chivas Regal Extra Smoky Cask Selection Bronze [28]
Chivas Regal Extra 13 Years Old Tequila Cask Selection Bronze [29]
Chivas Regal Mizunara Bronze [30]
Chivas Regal Ultis XX Bronze [31]
Chivas Regal XV Bronze [32]
WWA Chivas Regal Ultis XX Bronze [33]
Chivas Regal 12 Years Old Bronze [34]
2024 SFWSC Chivas Regal XV Silver [35]
ISC Chivas Regal Ultis XX Double Gold [24]
Chivas Regal 18 Years Old Gold
Chivas Regal 25 Years Old Gold
Chivas Regal XV Gold
IWSC Chivas Regal 18 Years Old Silver (90 pts) [36]
Chivas Regal 25 Years Old Gold (96 pts) [37]
Chivas Regal Ultis XX Silver (94 pts) [38]
Chivas Regal XV Bronze [39]
WWA Chivas Regal 18 Years Old Category Winner [40]
Gold [41]
Chivas Regal 12 Years Old Silver [42]
Chivas Regal Ultis XX Silver [43]
2023 ISC Chivas Regal 12 Years Old Gold [24]
Chivas Regal XV Silver
Chivas Regal 18 Years Old Gold
Chivas Regal Ultis XX Trophy
Chivas Regal 25 Years Old Gold
Chivas Regal Mizunara Gold
IWSC Chivas Regal 12 Years Old Bronze [44]
Chivas Regal 18 Years Old Silver (93 pts) [45]
Chivas Regal Extra 13 Years Old Bourbon Cask Selection Silver (93 pts) [46]
Chivas Regal Extra 13 Years Old Rum Cask Selection Bronze [47]
Chivas Regal Extra 13 Years Old Tequila Cask Selection Silver (91 pts) [48]
Chivas Regal Mizunara Silver (92 pts) [49]
Chivas Regal Ultis XX Silver (91 pts) [50]
Chivas Regal XV Bronze [51]
WWA Chivas Regal 12 Years Old Bronze [52]
Chivas Regal Extra 13 Years Old Sherry Cask Selection Gold [53]
Chivas Regal 18 Years Old Silver [54]
Chivas Regal 25 Years Old Bronze [55]
2022 ISC Chivas Regal 12 Years Old Gold [24]
Chivas Regal 18 Years Old Silver
Chivas Regal Mizunara Gold
IWSC Chivas Regal 12 Years Old Silver (92 pts) [56]
Chivas Regal Extra 13 Years Old Bourbon Cask Selection Gold (95 pts) [57]
Chivas Regal Extra 13 Years Old Rum Cask Selection Silver (93 pts) [58]
Chivas Regal Extra 13 Years Old Tequila Cask Selection Silver (93 pts) [59]
Chivas Regal 18 Years Old Silver (94 pts) [60]
2021 ISC Chivas Regal Ultis XX Double Gold [24]
Chivas Regal Mizunara Gold
Chivas Regal 12 Years Old Gold
Chivas Regal XV Gold
Chivas Regal 18 Years Old Gold
IWSC Chivas Regal 12 Years Old Silver (92 pts) [61]
Chivas Regal 18 Years Old Silver (94 pts) [62]
Chivas Regal Extra 13 Years Old Rye Cask Selection Silver (92 pts) [63]
Chivas Regal Extra 13 Years Old Sherry Cask Selection Gold (95 pts) [64]
Chivas Regal Extra 13 Years Old Rum Cask Selection Silver (92 pts) [65]
Chivas Regal XV Gold (95 pts) [66]
WWA Chivas Regal Ultis XX World's Best Blended Malt [67]
Chivas Regal 18 Years Old Silver [68]
Chivas Regal Extra 13 Years Old Rye Cask Selection Bronze [69]
Chivas Regal Range - Chivas Regal 18 Years Old, Chivas Regal Ultis XX and Chivas Regal Extra Bronze [70]
2020 ISC Chivas Regal Ultis XX Trophy [24]
Chivas Regal Mizunara Gold
Chivas Regal 12 Years Old Gold
Chivas Regal XV Gold
Chivas Regal 18 Years Old Gold
IWSC Chivas Regal 12 Years Old Gold (95 pts) [71]
Chivas Regal 18 Years Old Silver (93 pts) [72]
Chivas Regal XV Silver (92 pts) [73]
WWA Chivas Regal 18 Years Old Silver [74]
2019 IWSC Chivas Regal 18 Years Old Blue Signature Gold (97 pts) [75]
Chivas Regal Extra Gold (95 pts) [76]
2018 ISC Chivas Regal Extra Silver [24]
IWSC Chivas Regal 12 Years Old Silver Outstanding [77]
Chivas Regal 18 Years Old Silver Outstanding [78]
Chivas Regal Extra Silver [79]
Chivas Regal Ultis XX Bronze [80]
2017 ISC Chivas Regal Extra Silver [24]
Chivas Regal 25 Years Old Silver
Chivas Regal 12 Years Old Silver
Chivas Regal 18 Years Old Silver
IWSC Chivas Regal 12 Years Old Silver Outstanding [81]
Chivas Regal 18 Years Old Silver Outstanding [82]
Chivas Regal 25 Years Old Silver Outstanding [83]
Chivas Regal Extra Silver Outstanding [84]
Chivas Regal Ultis XX Silver Outstanding [85]
2016 SFWSC Chivas Regal 25 Years Old Double Gold + Best Blended Scotch [86][87]
Chivas Regal 18 Years Old Gold [88]
ISC Chivas Regal 25 Years Old Gold [24]
Chivas Regal Extra Silver
Chivas Regal The Icon Silver
IWSC Chivas Regal 25 Years Old Gold [89]
Chivas Regal Extra Gold [90]
2015 ISC Chivas Regal Extra Silver [24]
IWSC Chivas Regal 12 Years Old Gold [91]
Chivas Regal 18 Years Old Gold Outstanding [92]
Chivas Regal 25 Years Old Gold Outstanding [93]
Chivas Regal Extra Silver [94]
2014 IWSC Chivas Regal 12 Years Old Silver Outstanding [95]
Chivas Regal 18 Years Old Gold Outstanding [96]
2013 ISC Chivas Regal 12 Years Old Silver [24]
Chivas Regal 18 Years Old Trophy
2012 Chivas Regal 12 Years Old Silver
2011 Chivas Regal 12 Years Old Silver
Chivas Regal 18 Years Old Silver
2010 Chivas Regal 12 Years Old Silver
Chivas Regal 18 Years Old Silver
Chivas Regal 12 Years Old - Christian Lacroix Limited Edition Commended
2009 Chivas Regal 12 Years Old Bronze
Chivas Regal 18 Years Old Gold
2008 Chivas Regal 18 Years Old Silver
2007 Chivas Regal 18 Years Old Bronze
[edit]
  • In the 1973 film The Exorcist, the character Father Dyer brings this whisky for Father Karras to drink after the death of his mother. They share it and he remarks "Where'd you get the money for the Chivas Regal, the poor box?"
  • Frank Sinatra would often request to have a bottle of Chivas Regal handy in his dressing room during tours. Later, his 1990 "Diamond Jubilee" tour was sponsored by Chivas Regal. [97]
  • It was a favourite whisky of the journalist and novelist Hunter S Thompson.[98]
  • Tom Waits mentions Chivas Regal in the song “Downtown” on the 1980 album Heartattack and Vine.
  • In the 1975 film The Prisoner of Second Avenue, Jack Lemmon orders a bottle of Chivas Regal in a liquor store after having his apartment robbed.
  • In Only Fools And Horses Series 2, episode 3, "A Losing Streak", first broadcast in 1982, Delboy asks for a 'Large Chivas Regal' at the bar to try and impress Boycie.
  • In 1982 Charlene and Stevie Wonder released "Used To Be", a duet containing a reference to Chivas Regal.
  • In Risky Business (1983) Joel Goodson (played by Tom Cruise) pours a glass of Chivas Regal and Coca-Cola after returning home from dropping his parents off at the airport.
  • The Beastie Boys song Brass Monkey, released in 1987, includes the lyric "we don't mind Chivas".
  • The characters in Charles Willeford's 1987 novel The Shark-Infested Custard favor, and lament the expense of, Chivas Regal throughout the book.
  • In Working Girl, from 1988, savvy New York City receptionist Tess McGill played by Melanie Griffith orders a "Chivas" during an engagement party for her friend Cynthia (Joan Cusack), immediately prior to a proposal from her boyfriend Mick Dugan played by Alec Baldwin.
  • In the 1993 film Mrs. Doubtfire, Daniel and Jonathan drink shots of Chivas during their business dinner at Bridges.
  • Kelly Clarkson's 2007 album My December includes a hidden track entitled "Chivas". The track is about an ex she ran into at a bar while drinking Chivas.
  • In the Mad Men season 6 episode, "The Better Half", Ted Chaough compares Fleishchmann's margarine to Chivas Regal (because it's a relatively expensive brand of margarine), while Don Draper compares it to Budweiser (because he compares margarine to butter).
  • In the American Dad! season 6 episode, "Spring Break-Up", Roger (as "Scotch Bingington") invites Spring Breakers to party at the Smith household. As the self-proclaimed "King of Spring Break," he has a staff that dispenses Chivas Regal.
  • In the House of Cards season 3 episode "Chapter 29", First Lady Claire Underwood orders "Two Chivas, neat" during a scene in the White House.
  • British rapper M.I.A. namedrops Chivas Regal in her song "Teqkilla". At the time, M.I.A.'s fiance was Benjamin Bronfman, who belonged to the family that owned Seagrams.
  • In 2011, Chivas Regal sponsored The Asian Awards Outstanding Achievement in Sports Category.[99]
  • Chivas Regal signed a three-year sponsorship deal with the British Premier League football team Manchester United in August 2018.[100] As a follow-up in October 2019, it created a special Manchester United-themed 13-year-old blended Scotch whisky in honour of former team manager Sir Alex Ferguson. Partly matured in ex-rye casks, this expression was created exclusively for the US where Manchester United reportedly has over eight million fans.[101]
  • The launch of Chivas 13 Manchester United edition follows that of a similar release in Australia in August 2019, viz., Chivas Extra 13 American Rye, a 13-year-old Australia-exclusive blend finished in ex-rye whisky casks.[102]
  • The Chivas Regal Ultis 1999 Victory Edition: a 20 year old Blended Malt bottled in 2019, using single malts of 1999 vintage from the Strathisla, Longmorn and Braeval distilleries, in tribute to Manchester United winning The Treble (the Premier League, FA Cup and the European Cup in the same season) in 1999.[103][104]

References

[edit]
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57°32′44″N 2°57′08″W / 57.54556°N 2.95222°W / 57.54556; -2.95222