Charity badge
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A charity badge is a widget used on websites, blogs, social networks or e-mail for promotion of some humanitarian initiative, mainly gathering donations for charity projects.[1]
The idea was initiated by the Yahoo! search engine and the Network for Good charity aggregator.[1][2]
Some companies allow website owners or bloggers to make a personalized badge for setting up a link to a favourite charity, creating the possibility of wide social involvement for donations.[3]
Surveys suggest 61% of people give to a charity because a personal connection has asked them to make a contribution[citation needed].
The charity badge method of giving has gained popularity among communities of online users. Yahoo! promote a contest for gathering the biggest quantity of one-time donations.
See also
[edit]Footnotes
[edit]- ^ a b Sifry, D. (2007). Yahoo! for Good Launches Charity Badges. TechPresident. Retrieved from https://techpresident.com/yahoo-for-good-launches-charity-badges/
- ^ Network for Good. (2007). The Online Giving Study: A Call to Reinvent Donor Relationships. Retrieved from https://www.networkforgood.com/resource/the-online-giving-study/
- ^ Saxton, Gregory D.; Wang, Lili (October 2014). "The Social Network Effect: The Determinants of Giving Through Social Media". Nonprofit and Voluntary Sector Quarterly. 43 (5): 850–868. doi:10.1177/0899764013485159. ISSN 0899-7640.
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