Canada's National Observer

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Canada's National Observer
TypeDaily news website
FormatOnline newspaper
OwnerObserver Media Group
PublisherLinda Solomon Wood
Editor-in-chiefJimmy Thomson
Founded2015 (2015)
HeadquartersVancouver, British Columbia, Canada
Websitewww.nationalobserver.com Edit this at Wikidata

Canada’s National Observer (CNO) is a digital news outlet founded in 2015.[1] It publishes reporting and analysis on climate, energy, politics, and social issues. In 2024, Columbia Journalism Review described CNO as “a Canadian investigative outlet focused on climate and politics.”[2] It is owned by Observer Media Group, an independent media company established in 2009 that also founded the Vancouver Observer.[3]

History

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Canada’s National Observer was launched following a Kickstarter campaign that raised $80,000 CAD.[4]

In March 2015, musician Grimes sold artwork on eBay to raise funds for the launch of the National Observer, describing her support as motivated by the publication’s focus on environmental and energy issues.[5]

Linda Solomon Wood, founder and director of Canada’s National Observer, is the daughter of American photographer Rosalind Fox Solomon, whose work documenting social and political realities was widely exhibited and published internationally.[6] Solomon Wood previously founded the online magazine Vancouver Observer in 2006, after relocating from Manhattan to Vancouver following the September 11 attacks, and ran it from her False Creek apartment.[7] The Vancouver Observer covered politics and culture and won a Canadian Online Publishing Award in 2010 for its reporting on civic issues such as Vancouver’s proposed “mega casino,” bike lanes, and housing affordability.[7] She launched the national platform in 2015 and, according to Nieman Lab, it would focus on “environmental reporting from a clearly pro-environment angle.”[8] She also characterized CNO’s investigative reporting as solutions-oriented: “The whole point of an investigative series is to bring further attention to a problem so that there can be policy change for the better.”[8] [8]

In 2016, National Post columnist Terence Corcoran described a "newspaper war" between Postmedia Network and the Toronto Star.[9] He criticized Torstar's "series of personal and corporate attacks" against Postmedia, in particular a 5,000-word investigation by CNO reporter Bruce Livesey that was published in both outlets. Corcoran described Livesey as "a master of the inappropriate juxtaposition of fact and conclusion" and referred to CNO as "the left-wing Vancouver online magazine." [10]

In 2017, Linda Solomon Wood testified before the House of Commons Standing Committee on Canadian Heritage, stating that the organization had "grown through finding new ways to leverage opportunities in a turbulent environment" and had cultivated "thousands of readers in Canada who value and will gladly pay for profound stories."[11]

That same year, CNO collaborated with the Toronto Star, Global News, the Michener Awards Foundation, the Corporate Mapping Project and four journalism schools, producing the Price of Oil project, which examined the health impacts of oil and gas development on Canadian communities.[12] By 2018, the newsroom had offices in Vancouver and Ottawa.[13] In March 2020, J-Source noted that National Observer removed its paywall for all COVID-19 reporting.[14]

In April 2024, Le Devoir announced a collaboration with Canada’s National Observer to expand political and climate coverage for both publications.[15]

Investigations

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Energy East pipeline

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In 2016, CNO reported on private meetings between TransCanada Corporation officials and National Energy Board (NEB) members during the review of the proposed $15.7-billion Energy East pipeline. CBC News reported that the revelations “sparked outrage” in Quebec and led to the resignation of three NEB panel members in September 2016.[16]

TransCanada cancelled the project in 2017, with CBC describing the NEB controversy as "the single-biggest blow to the already unpopular pipeline's fortunes in Quebec." [17]

Awards

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  • In 2017, it became the first digital-only news organization to win a National Newspaper Award, receiving the Breaking News award.[18]
  • In 2017, CNO was awarded a citation of merit at the Michener Awards, which Nieman Lab reported made it the first digital-only outlet to receive the honour.[19]
  • In 2023, it received a Webby Award honour for its podcast The Salmon People.[20]
  • In 2024, reporter Matteo Cimellaro received a Covering Climate Now award for his wildfire reporting series.[21]
  • In 2025, Canada’s National Observer reporter Darius Snieckus won the Canadian Journalism Foundation’s CJF Award for Climate Solutions Reporting for his series Big Green Build, which examined how Canada’s housing construction sector could address climate targets through green retrofits and low-carbon materials. The jury praised the series for “reminding us of the challenges new buildings pose to the planet – but also the opportunities new technologies and design offer for mitigating the problem,” calling it “grippingly made and presented.”[22]

Reception

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Canada’s National Observer has been discussed in journalism industry publications and media studies for its editorial focus, business model, and role among emerging digital news organizations.Maclean's observed that CNO, along with other independent outlets such as The Narwhal, had “amassed tidy collections of journalism awards, going up against established publications.”[23]

In 2018, J-Source reported that National Observer sought to raise CA$1 million in growth capital to expand its audience.”[24] In a 2019 J-Source survey on gender equity in Canadian journalism, Linda Solomon Wood was quoted on newsroom practices and equity challenges.”[25] David Beers, founder of The Tyee, noted that CNO's "energy sector investigations have rocked Ottawa and forced resignations." [26]

The Review of Journalism analyzed former CNO reporter Emma McIntosh's investigation into disinformation campaigns, placing her work alongside investigations by CBC and The Globe and Mail as examples of Canadian media examining partisan propaganda networks.[27]

Media researcher Heidi Legg, in her "Canadian Media Ownership Index" published by Harvard University, wrote that "National Observer represents a new digital journalism trend: mission driven journalism and in tandem, a lack of transparency of private ownership of media." The report contrasted this trend with publicly traded companies and nonprofits, which have stricter transparency protocols.[28] Legg also cited CNO as an example of "Solutions journalism", describing it as a "trend in the US where foundations and corporations can pay to fund a story topic to be developed around a societal issue."[28]

Institutional recognition

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Canada's National Observer is one of only eight news providers selected for the federal government's Copyright Media Clearance Program, which provides government-wide access to electronic media sources. Administered by Public Services and Procurement Canada, the program includes multi-million dollar contracts with larger publishers like Postmedia and The Globe and Mail, with smaller outlets receiving hundreds of thousands in subscription fees. CNO is among eight news providers selected for the federal government's Copyright Media Clearance Program, administered by Public Services and Procurement Canada. The program provides government-wide access to electronic media sources through subscription contracts with publishers ranging from large outlets like Postmedia and The Globe and Mail to smaller publishers.[29]

Structure and affiliations

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The newsroom unionized under the Canadian Media Guild in 2022, with the union highlighting CNO as "one of the few media start-ups" offering comprehensive benefits to journalists.[30]

CNO also participates in the federal government's Local Journalism Initiative and is a member of The Trust Project, an international consortium promoting transparency in journalism.[31] It is also a partner in the Climate Desk collaboration, a consortium of international media organizations reporting on the impacts of climate change.[32]

References

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  1. ^ Owen, Laura Hazard (January 2018). "We stepped in and started doing it: How one woman built an award-winning news outlet from her dining room table". Nieman Lab. Retrieved September 30, 2025.
  2. ^ "Canadian investigative journalism finds new audiences". Columbia Journalism Review. 2024. Retrieved September 30, 2025.
  3. ^ Chong, Kevin (July 1, 2011). "The Politics of Vancouver Blogs". BC Business. Retrieved October 13, 2025.
  4. ^ Kickstarter citation here
  5. ^ Cait Munro, "Grimes Sells Her Artwork on eBay in Support of Environmental Advocacy," Artnet News, March 19, 2015. Retrieved October 13, 2025. https://news.artnet.com/art-world/grimes-artwork-ebay-279216
  6. ^ Grimes, William (June 27, 2025). "Rosalind Fox Solomon, Photographer of Intimate Portraits, Dies at 95". The New York Times. Retrieved October 13, 2025.
  7. ^ a b Chong, Kevin (July 1, 2011). "The Politics of Vancouver Blogs". BCBusiness. Retrieved October 13, 2025.
  8. ^ a b c "Canada's National Observer launches with focus on energy, climate, and solutions journalism". Nieman Lab. April 22, 2015. Retrieved October 13, 2025.
  9. ^ Corcoran, Terence (October 2016). "TorStar launches war on Postmedia". National Post. Retrieved September 30, 2025.
  10. ^ Corcoran, Terence (October 2016). "The Bruce Livesey story". National Post. Retrieved September 30, 2025.
  11. ^ "Evidence, Standing Committee on Canadian Heritage, CHPC-42". House of Commons of Canada. 2017. Retrieved September 30, 2025.
  12. ^ "Price of Oil project launches". Global News. 2017. Retrieved September 30, 2025.
  13. ^ Owen, Laura Hazard (January 2018). "We stepped in and started doing it: How one woman built an award-winning news outlet from her dining room table". Nieman Lab. Retrieved September 30, 2025.
  14. ^ "These Canadian news sites have removed paywalls from coronavirus coverage". J-Source. March 19, 2020. Retrieved October 13, 2025.
  15. ^ "« Le Devoir » s’associe au « Canada’s National Observer »." Le Devoir. April 8, 2024. Retrieved October 13, 2025. https://www.ledevoir.com/medias/801648/le-devoir-s-associe-au-canada-s-national-observer
  16. ^ "NEB panel members step down amid controversy". CBC News. September 2016. Retrieved September 30, 2025.
  17. ^ "Energy East pipeline cancelled". CBC News. October 2017. Retrieved September 30, 2025.
  18. ^ "2017 National Newspaper Award Winners". National Newspaper Awards. 2017. Retrieved September 30, 2025.
  19. ^ Owen, Laura Hazard (January 2018). "We stepped in and started doing it: How one woman built an award-winning news outlet from her dining room table". Nieman Lab. Retrieved September 30, 2025.
  20. ^ "Webby Awards 2023 Honourees". Webby Awards. 2023. Retrieved September 30, 2025.
  21. ^ "CCNow Announces Winners". Covering Climate Now. 2024. Retrieved September 30, 2025.
  22. ^ "CJF Award for Climate Solutions Reporting Winner 2025 – Darius Snieckus of Canada's National Observer". Canadian Journalism Foundation. June 12, 2025. Retrieved October 13, 2025.
  23. ^ "Canada's new climate newsrooms". Maclean’s. 2019. Retrieved September 30, 2025.
  24. ^ “J-Source”. "National Observer aiming to raise $1 million to build audience". Retrieved October 13, 2025.
  25. ^ “J-Source”. "Survey: Gender equity issues in Canadian journalism persist at end of decade". Retrieved October 13, 2025.
  26. ^ "Interview with David Beers". The Tyee. 2018. Retrieved September 30, 2025.
  27. ^ "Full(ish) Disclosure". Review of Journalism. 2020. Retrieved September 30, 2025.
  28. ^ a b Legg, Heidi (2019). Canadian Media Ownership Index (Report). Harvard Kennedy School. Retrieved September 30, 2025.
  29. ^ "Copyright Media Clearance Program overview". Government of Canada. Retrieved September 30, 2025.
  30. ^ "Canadian Media Guild welcomes National Observer journalists". Canadian Media Guild. 2022. Retrieved September 30, 2025.
  31. ^ "Trust Project Members". The Trust Project. Retrieved September 30, 2025.
  32. ^ "Climate Desk Partners". Climate Desk. Retrieved September 30, 2025.