Bluebird Group

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This article is about the Indonesian transportation company. For other uses, see Bluebird (disambiguation).
PT Blue Bird Tbk
IDX: BIRD
Company typePublic (Perseroan terbatas)
IndustryTransportation
Founded1972; 53 years ago (1972)
Founders
  • Mutiara Fatimah Djokosoetono
  • Chandra Suharto
  • Purnomo Prawiro
HeadquartersMampang Prapatan,
South Jakarta
,
Indonesia
Brands
  • Bluebird (taxi)
  • Silverbird (executive taxi)
  • Goldenbird (car rental)
  • Bigbird (bus rental)
  • Cititrans (shuttle services)
  • Ironbird (cargo)
OwnerDjokosoetono family
Websitewww.bluebirdgroup.com

PT Blue Bird Tbk, operating as Bluebird[a] Group, is an Indonesian transportation company based in Jakarta. Established in 1972,[1][2] the company is known for its Bluebird taxicab service as well as other transportation services.

History

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Blue Bird Group was founded by Mutiara Fatimah Djokosoetono, the wife of Jakarta-based College of Policing (STIK) and College of Military Law (AHM) founder and first dean of Faculty of Law of University of Indonesia Djokosoetono, and her two sons Chandra Suharto and Purnomo Prawiro. They founded a non-argo taxi company Chandra Taksi (named after Chandra Suharto), considered as the predecessor of Blue Bird.[3] Chandra Taksi started its operation from two cars granted by the people at PTIK and AHM.[4] Chandra Taksi was considered an illegal taxi operation (taksi gelap) because the company utilised private cars for taxi service.[5]

They officially founded Blue Bird in 1972, with their other business partners after had obtained permit from Jakarta Office of Transportation.[5] Initially started with a fleet of 25 taxis, the company increased the fleet up to 500 in 1978, then later jumped into 2,000 in 1985. Its first Holden Torana fleet is currently on display at the company's headquarters.[6] Blue Bird pioneered several innovations in the Indonesian taxicab industry, including argometer-based tariffs, air-conditioned taxis, and GPS system installations.[3]

In 2011, Blue Bird launched its mobile app. At the same year, the company become the first taxi company in Indonesia who gave its mobile reservation via Blackberry. On 5 November 2014, the company went public on Indonesia Stock Exchange.[7]

On 30 March 2017, Blue Bird collaborated with the technology group Gojek to launch Go-Blue Bird, which enable consumers to order Blue Bird taxis directly through the Gojek app.[8]

On 6 June 2018, Blue Bird unveiled a new company logo. At the same time, the company aligned their name to Bluebird, where the additional space between the word 'Blue' and 'Bird' was removed, merging both words into one. This naming alignment was also applied to the company's business units; for example, Silver Bird was aligned to Silverbird.[9]

On 22 April 2019, Bluebird launched their electric taxi fleet, e-Taxi, which consist of 25 BYD e6s for the regular Bluebird taxis and 5 Tesla Model X 75Ds for the executive Silverbird taxis, a first in the Indonesian taxicab industry. Both e6 and Model X taxis went on service in 1 May 2019, coinciding with the company's 47th anniversary.[10]

Business units

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The company is known for its four land transportation services: Bluebird regular taxis, Bigbird tourist buses, Cititrans regular buses, Ironbird cargo trucking, Bus Listrik Medan city bus, Silverbird executive taxis, and Goldenbird rent-a-car. Bluebird Group also has expanded further into other business such as logistics, property industry, heavy equipments, and IT consultation services.[2][3]

[edit]
  • Toyota Transmover (F653)
    Toyota Transmover (F653)
  • Toyota Transmover (W100)
    Toyota Transmover (W100)
  • Toyota Limo (NCP93)
    Toyota Limo (NCP93)
  • A Big Bird shuttle bus parked right next to two Damri Toyota Hiace shuttle vans at the Tegalluar Station in Bandung
    A Big Bird shuttle bus parked right next to two Damri Toyota Hiace shuttle vans at the Tegalluar Station in Bandung

See also

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Notes

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  1. ^ Previously spelled with a space before the word 'bird' until June 2018.

References

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  1. ^ "Pt. Blue Bird TBK [Bird]". IDNFinancials (in Indonesian). Retrieved 20 March 2021.
  2. ^ a b "Company Profile". Bluebird Group. Retrieved 23 March 2021.
  3. ^ a b c "History of Bluebird". Bluebird Group. Archived from the original on 17 January 2022. Retrieved 23 March 2021.
  4. ^ Endah, Alberthiene (2012). Sang Burung Biru: Perjalanan Inspiratif Blue Bird Group. Jakarta: Gramedia Pustaka Utama.
  5. ^ a b Matanasi, Petrik (19 December 2018). "Sejarah Blue Bird Bermula dari Taksi Gelap". Tirto.id (in Indonesian). Retrieved 23 March 2021.
  6. ^ Hadi, Dimas (7 June 2019). "Mengenal Lebih Dekat Armada Taksi Pertama Blue Bird, Holden Torana 1972". Carmudi Indonesia (in Indonesian). Retrieved 23 March 2021.
  7. ^ "Blue Bird Listed on IDX with Ticker Code "BIRD"". Bluebird Group. 5 November 2014. Retrieved 23 October 2024.
  8. ^ Agung, Bintoro (30 March 2017). "Go-Blue Bird, Bentuk Kemesraan Baru Gojek dan Blue Bird". CNN Indonesia (in Indonesian). Retrieved 23 March 2021.
  9. ^ Dinisari, Mia Chitra (6 June 2018). "Bluebird Ganti Logo Baru". Bisnis (in Indonesian). Retrieved 30 May 2025.
  10. ^ Ardani, Febri (22 April 2019). "Tesla Model X dan BYD e6 Resmi Jadi Taksi Listrik Blue Bird". CNN Indonesia (in Indonesian). Retrieved 23 October 2024.


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