Atlas Honda

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For the car manufacturer, see Honda Atlas Cars.
Atlas Honda
FormerlyAtlas Autos Limited (1962–1991)
Company typePublic
PSX: ATLH
KSE 100 component
IndustryAutomotive
Founded1962; 63 years ago (1962)
HeadquartersKarachi, Pakistan
Key people
Saquib H. Shirazi (CEO)
ProductsMotorcycles
RevenueIncrease Rs. 203.89 billion (US$710 million) (2025)
Increase Rs. 24.47 billion (US$85 million) (2025)
Increase Rs. 15.25 billion (US$53 million) (2025)
Total assetsIncrease Rs. 87.34 billion (US$300 million) (2025)
Total equityIncrease Rs. 36.36 billion (US$130 million) (2025)
OwnerAtlas Group (55%)
Honda (35%)
Number of employees
2,718 (2024)
ParentAtlas Group
Honda
Websiteatlashonda.com.pk
Footnotes / references
Financials as of 31 March 2025[1]

Atlas Honda Limited, formerly known as Atlas Autos, is a Pakistani motorcycle manufacturer based in Karachi.[2] It is the largest motorcycle maker in Pakistan.[3][4]Founded in 1962[5] through a technical collaboration with Honda Motor Company of Japan, it is the largest motorcycle manufacturer in Pakistan by production capacity and market share. The company is a joint venture between Atlas Group (Pakistan) and Honda Motor Company (Japan).[6]

History

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Honda CB150F 2025

Atlas Honda was founded as Atlas Autos Limited following a technical collaboration agreement with Honda Motor Company in 1963, focusing on motorcycle production and sales in Pakistan.[7] The first manufacturing facility was established in Karachi. Later, Honda Atlas also established a manufacturing plant in East Pakistan called Atlas Epak Limited but it was lost after the independence of Bangladesh.[8]

In 1976, Honda Atlas launched CD-70 and CG-125 in Pakistan.[9] Three years later, in 1979, Honda Atlas established a second motorcycle manufacturing plant in Sheikhupura, named Panjdarya Limited.[7]

In 1988, a joint venture agreement with Honda was signed in 1988. Both Atlas Autos Limited and Panjdarya Limited operated were merged in 1991, and the consolidated entity began operating as Atlas Honda Limited.[7]

Production

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The company also manufactures various hi-tech components in-house in collaboration with leading parts manufacturers such as Showa Atsumitech, Nippon Denso and Toyo Denso.[10] The company also exports motorcycles to Sri Lanka, Afghanistan and Bangladesh.[11] Atlas Honda has Pakistan's largest in-house manufacturing capability at its Karachi and Sheikhupura plants,[12] which include an R&D wing and tool making facilities through CAD/CAM. The annual assembly production capacity of AHL is 1.35 million units, with 150,000 units from the Karachi plant and 1.2 million units from the Sheikhupura plant.[13][14]

Exports

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Atlas Honda exports motorcycles to regional markets including Sri Lanka, Afghanistan, and Bangladesh, as part of its South Asian expansion strategy, with additional outreach to emerging markets in Central Asia and Africa.[15][16]

Honda CG150 2025

Products

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Honda Icon e: 2025

Atlas Honda introduced two new two-wheelers in Pakistan, the CG150 motorcycle and the Icon e electric scooter. The CG150 uses a 4-stroke SOHC engine, while the Icon e is compliant with the National Electric Vehicle Policy. The releases mark the company’s expansion into both conventional bikes and electric two-wheelers.[17][18]

See also

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References

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  1. ^ "Integrated Annual Report 2025 – Atlas Honda Limited" (PDF). Atlas Honda Limited. August 2025. Retrieved 1 November 2025.
  2. ^ "Motorcycles: Local market leader, Atlas Honda looks to exports". Express Tribune. October 31, 2011. Retrieved 16 February 2017. Atlas Honda is a joint venture between the Atlas Group – a local financial and industrial conglomerate – and Honda, the Japanese car giant.
  3. ^ "Honda: Solid prospects". Business Recorder. January 31, 2017. Retrieved 18 February 2017.
  4. ^ "Atlas Honda's profit up 32% to Rs 1 billion". Express Tribune. January 31, 2017. Retrieved 16 February 2017.
  5. ^ "ATLH.PK | Atlas Honda Ltd. Company Profile & Executives - WSJ". The Wall Street Journal. Retrieved 2025-11-01.
  6. ^ Shah, Shahid (2016-10-16). "Atlas Honda kick-starts test production from Sheikhupura plant". www.thenews.com.pk. Retrieved 2025-11-01.
  7. ^ a b c "Atlas Honda Limited". Brecorder. November 2, 2017.
  8. ^ Qureshi, Zafar I. (September 1, 2014). "Growth at Atlas Group: Deliberate or an Emergent Strategy?". Asian Journal of Management Cases. 11 (2): 119–137. doi:10.1177/0972820114538341 – via CrossRef.
  9. ^ Ahmad, Daniyal (October 30, 2022). "The motorcycle story". Profit by Pakistan Today.
  10. ^ "Company". 16 September 2016.
  11. ^ "Atlas Honda kick-starts test production from Sheikhupura plant". The News International. October 16, 2016. Retrieved 16 February 2017.
  12. ^ "Atlas Honda Limited: New line of motorcycles to roll out by October". Express Tribune. March 5, 2016. Retrieved 16 February 2017.
  13. ^ "Atlas Honda's new facility inaugurated". Dawn. October 21, 2016. Retrieved 16 February 2017.
  14. ^ Ahmed, Salim (October 22, 2016). "Pakistan world's 6th largest motorcycle market". Pakistan Observer. Archived from the original on 19 February 2017. Retrieved 18 February 2017.
  15. ^ Khan, Aamir Shafaat (2021-08-22). "Auto assemblers gear up to tap export markets". Dawn. Retrieved 2025-11-19.
  16. ^ shahram.haq (2012-06-11). "Atlas Honda to invest another $50m". The Express Tribune. Retrieved 2025-11-19.
  17. ^ Reporter, The Newspaper's Staff (2025-06-25). "Atlas Honda to launch electric scooter". Dawn. Retrieved 2025-11-19.
  18. ^ "Honda Atlas rolls out CG150 motorcycle and electric scooter in Pakistan". Aaj English TV. 2025-07-28. Retrieved 2025-11-19.
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