Assaf Swissa

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Assaf Swissa
Born1981
Boston, Massachusetts
Alma materBoston University
OccupationEntrepreneur
Websitehttps://www.superdigital.com/

Assaf Swissa (born 1981) is an American entrepreneur of Israeli descent.[1] He is the founder and creative director of the advertising agency Superdigital and the co-founder of entertainment studio Nuthouse Sports, alongside American professional football player Julian Edelman.[2][3]

Early life and education

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Swissa grew up in Boston, Massachusetts, and earned a bachelor's degree in English from Boston University in 2005.[4][5]

Career

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In 2010, Swissa cofounded Unreal Brands, which aimed to recreate "all-natural" versions of popular candy bars, like Snickers.[6][7][8]

Swissa and Edelman spend time combating antisemitism by creating content that promotes positive representations of Jewish culture, a practice they refer to as "pro-semitism."[9] In 2024, Swissa was selected for Campaign US’ 40 over 40.[10]

Superdigital

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In 2013, Swissa founded Superdigital, a creative advertising agency that has worked with Microsoft, Xbox, Hasbro, Dunkin’, and others.[11][12][13][5] Superdigital's work includes influencer talent such as Guy Fieri, Steph Curry, Diplo, and Klay Thompson.[11][14][15]

In 2016, Swissa co-wrote Flying High, a children's book, with Julian Edelman, the former New England Patriots player.[16] The book was published by Superdigital.[16]

In 2020, Edelman and Swissa collaborated via Superdigital with American toy company Hasbro on "NERF House," a viral web series released on YouTube, that parodied reality television and content houses.[17] The series featured NFL stars, like Joe Burrow, JuJu Smith-Schuster, Edelman and Christian McCaffrey, shooting Nerf darts at each other in the house.[18]

Nuthouse Sports

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Swissa founded Coast Productions with Edelman in 2017, a media company focused on sports content.[7][3] Coast produces the sports history podcast Games with Names, hosted by Edelman.[19][20] In 2019, Swissa produced the Showtime documentary 100%, which chronicled Edelman's journey from a career-threatening injury to his Super Bowl LIII MVP performance.[21][22][23] 100% is narrated by Michael Rappaport and features appearances by Bill Burr, Tom Brady, Snoop Dogg, Mark Wahlberg, and Guy Fieri.[23][22][21]

In October 2024, Rob Gronkwoski joined Coast Productions as a partner and launched the Dudes on Dudes podcast, which he hosts with Edelman.[24][25] That month, the company changed its name to Nuthouse Sports.[26][27]

References

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  1. ^ "Sen. Lieberman speaks at AIPAC" (PDF). Heritage Florida Jewish News. 2017.
  2. ^ Frye, Andy. "Julian Edelman Unveils Collection Of Comic-Inspired NFTs: 'Everyone Famous Might Get Into The NFT Game'". Forbes. Retrieved 2025-03-31.
  3. ^ a b Siegel, Tatiana (2019-08-15). "NFL Star Julian Edelman and Business Partner Reveal Hollywood Ambitions and Advice From Mark Wahlberg". The Hollywood Reporter. Retrieved 2024-11-22.
  4. ^ Brown, Joel. "Edgy Julian Edelman Documentary Stars BU Alums behind the Camera". Boston University. Retrieved 2025-03-31.
  5. ^ a b Brown, Joel (Dec 11, 2019). "Jump-start Your Job Search: Founder and Creative Director, Superdigital". Boston University. Retrieved 2024-11-22.
  6. ^ Borchers, Callum (Oct 16, 2015). "Five things you should know about Assaf Swissa - The Boston Globe". BostonGlobe.com. Retrieved 2024-11-25.
  7. ^ a b Baskin, Ben (2019-07-03). "Julian Edelman Is Back on Top and Ready to Take Over the World". SI. Retrieved 2025-06-24.
  8. ^ Harrison, Connor (2018-01-30). "The Voice of Julian Edelman". Boston Magazine. Retrieved 2025-06-24.
  9. ^ Saval, Malina (2021-10-26). "Julian Edelman, 'Fauda' Creator Lior Raz Topline Paley Center Panel on Combating Antisemitism". Variety. Retrieved 2024-11-25.
  10. ^ "Introducing the 2024 Campaign US 40 Over 40 honorees". www.campaignlive.com. Retrieved 2024-11-25.
  11. ^ a b Sarto, Dan (Nov 2, 2020). "Guy Fieri Saves Flavortown in Animated 'NERF House X' Celebrity Series". Animation World Network. Retrieved 2024-11-22.
  12. ^ "Microsoft and Superdigital Promote Copilot+ PCs by Tapping Creators for the Next Great Windows Wallpaper". adsofbrands.net. Retrieved 2024-11-22.
  13. ^ "Meet the Upstart Marketing Agency that Made Julian Edelman Stand Out". www.americaninno.com. Retrieved 2024-11-22.
  14. ^ "It's NERF Or Nothin' for Star-Studded Worlds in NERF House X | LBBOnline". lbbonline.com. Retrieved 2024-11-22.
  15. ^ "CoachUp's New Stephen Curry Video Is a Perfect Private Coaching Endorsement". www.americaninno.com. Retrieved 2024-11-22.
  16. ^ a b Edelman, Julian (2016). Flying High. Superdigital. ISBN 978-0692797440.
  17. ^ Kaplan, Daniel (2020-04-16). "Julian Edelman built a business on social media, even as Tom Brady poked fun". The New York Times. ISSN 0362-4331. Retrieved 2025-06-24.
  18. ^ Clark, Dave (Mar 6, 2020). "The Enquirer Subscription Offers, Specials, and Discounts". subscribe.cincinnati.com. Retrieved 2025-06-24.
  19. ^ "Super Bowl MVP Julian Edelman Launches 'Games With Names' Podcast With Comedian Sam Morril". Insideradio.com. 2022-08-16. Retrieved 2024-11-25.
  20. ^ White, Peter (2022-08-16). "Former New England Patriots Star Julian Edelman Moves Into Podcasting With Comedian Sam Morril". Deadline. Retrieved 2024-11-25.
  21. ^ a b Finn, Chad. "Julian Edelman's new documentary looks like a winner". www.boston.com. Retrieved 2024-11-25.
  22. ^ a b "'He Was Not Born For It, He Was Made For It': Filmmakers Assaf Swissa & Kyler Schelling On '100%: Julian Edelman' - CBS Detroit". www.cbsnews.com. 2019-06-26. Retrieved 2024-11-25.
  23. ^ a b Fleming, Mike Jr. (2019-06-03). "Super Bowl MVP Julian Edelman, Assaf Swissa Launch Coast Productions With Showtime Injury Recovery Docu '100%'". Deadline. Retrieved 2024-11-25.
  24. ^ "Revenue up 34% for Audioboom". podnews.net. 2024-10-15. Retrieved 2025-03-31.
  25. ^ Staff, Sportico (2024-10-18). "Sportico Transactions: Moves and Mergers Roundup for Oct. 18". Sportico.com. Retrieved 2024-11-25.
  26. ^ Weprin, Alex (2024-10-14). "Rob Gronkowski Gets Into Entertainment Biz, Joins Nuthouse Sports as Partner (Exclusive)". The Hollywood Reporter. Retrieved 2025-06-24.
  27. ^ Karp, Austin (2024-11-18). "Nuthouse Sports looks to break out in podcast space with Gronkowski, Edelman". Sports Business Journal. Retrieved 2025-06-24.