Ashleigh McIvor

Ashleigh McIvor

McIvor at the 2010 Winter Olympics
Personal information
Born	(1983-09-15) 15 September 1983 (age 42) Vancouver, British Columbia, Canada
Sport
Country	Canada
Sport	Skiing
Club	Whistler Mountain SC
World Cup career
Seasons	5 – (2005, 2008–2011)
Indiv. starts	28
Indiv. podiums	11
Indiv. wins	1
Overall titles	0 – (7th in 2010)
Discipline titles	0
Medal record Women's freestyle skiing Representing  Canada Olympic Games 2010 Vancouver Ski cross World Championships 2009 Inawashiro Ski cross X Games 2010 Aspen Ski cross

Ashleigh McIvor DeMerit (born September 15, 1983) is a retired Canadian ski cross racer, Olympic gold medallist, and world champion. A Whistler native, she won the inaugural women’s ski cross gold at the 2010 Winter Olympics in Vancouver, after capturing the 2009 FIS World Championship title.

McIvor retired in 2012 as the reigning Olympic champion, citing recurring knee injuries, the loss of close teammates in ski accidents earlier that year, and her readiness to focus on other aspects of a fulfilling, well-rounded life.^[1] Post-retirement, McIvor transitioned into sports commentary, tourism promotion, and entrepreneurial ventures in endorsements and speaking. She co-founded a youth sports charity and remains active as a global ambassador for skiing and outdoor sport.

McIvor married former US International soccer player Jay DeMerit, the former captain of the Vancouver Whitecaps FC.^[2][3] , with whom she has one son, and is based in Whistler, British Columbia.

Early Life and Ski Racing Beginnings

Born in Vancouver and raised in Whistler, British Columbia, McIvor was introduced to skiing almost as soon as she could walk. She was on skis by age two and developed her skills on the slopes of Whistler-Blackcomb, guided by parents who emphasized fun and love for the mountains. At age 10, she joined the Whistler Mountain Ski Club (WMSC) and entered competitive alpine skiing, quickly rising through local ranks. By 13, McIvor qualified for an international junior race in Italy, where she trained under top coaches like Bebe Zoricic and Willy Raine. As a teenager, she showed promise in alpine racing, but at 16 her progress was interrupted by a serious leg injury (a broken leg from a crash). Even before the injury, McIvor felt traditional alpine racing was too rigid and “lacked the fun factor” for her at that age. She preferred the thrill of racing friends head-to-head down the mountain, often through powder and off jumps, which planted the seed for a different path.

After high school, McIvor attended the University of British Columbia (UBC) starting in 2001, studying business and marketing. She cleverly arranged her class schedule to leave four days a week open for skiing. Around this time, she first saw ski cross on TV (notably the Winter X Games), a nascent extreme sport featuring mass-start races on a terrain-filled course. Intrigued by the “survival of the fittest” aspect of ski cross, McIvor wrote a university essay arguing that it should become an Olympic sport. In January 2003, encouraged by friends and her own desire for a new challenge, she entered her first ski cross race. Despite dislocating her shoulder in a training run at that debut race (a pro event in California), she shocked the field by taking the win, instantly proving her talent for the high-adrenaline format. She qualified for the Winter X Games in her rookie season – one of the youngest competitors on the circuit. McIvor’s natural ability and fearless style immediately made her a top ski cross racer in North America by 2003. Between 2003 and 2005 she dominated the North American pro ski cross tour, winning events such as the U.S. Freeskiing Open in Vail and earning a reputation as one of the few women pioneering this new sport. During these early years, she often raced with a microphone on her jersey for TV segments and was featured as the “face of skicross” in media coverage, which honed her comfort in front of cameras. This exposure, combined with her outgoing personality, made McIvor an ambassador for the fledgling sport well before it gained Olympic status.

Rise of a Skicross Champion

In 2006, ski cross received a huge boost when the International Olympic Committee announced it would be added to the Winter Olympics program (debuting at Vancouver 2010). As the sport geared up for the Games, Canada formed its first national ski cross team in 2007 to train for Olympic success. After a series of selection camps and fitness tests, McIvor earned the top spot on Team Canada – not surprising given her proven results and work ethic. Now competing on the FIS World Cup circuit, she continued to excel despite the intense competition and occasional injuries.

In her first World Cup start in 2004, McIvor had travelled to Europe on her own, won the qualification round and landed on the podium (finishing 2nd) amidst the field of well-supported, well-versed athletes on factory teams. After that race, ski cross had taken a back seat to surf trips, skiing powder and finishing school. Over the 2007–2009 period, she juggled World Cup events and the pro Tour / X Games, steadily improving her world ranking. It wasn't until 2008 that ski cross became McIvor's main focus, but then came another setback: during a World Cup in Les Contamines, France, she dramatically raced to a semifinal lead with a re-dislocated shoulder, only to miss the final when medics took 20 minutes to put her shoulder back in place. Even so, she managed a 4th place finish, and days later, with minimal training, placed 5th at the Flaine World Cup essentially skiing with one arm, in a sport where upper body power is critical for the holeshot. Such grit and consistent results in Team Canada internal time trials ahead of the season had already signaled that McIvor was a serious medal contender for 2010, and the coaches made the difficult decision to send her home to have her shoulder repaired.

The 2008–09 season would be McIvor’s breakout on the world stage. This was her first full season on the World Cup circuit, just ahead of the Olympic year. She reached the podium in 5 of the final 6 World Cups leading up to the Olympics, including a silver at Cypress Mountain in 2009, the Olympic test event on home snow. In March 2009, she captured the gold medal at the FIS World Championships in Inawashiro, Japan, marking the first world title of her career. Her top results at these two key races secured her Olympic berth ahead of all other Team Canada athletes in Freestyle Skiing. That same season she finished 3rd overall in the World Cup standings. McIvor’s momentum continued into the Olympic year. In January 2010 she took silver at the Winter X Games in Aspen^[4] – thought of as the Olympics of Extreme sports, prior to their inclusion in the Olympic Programme– finishing second behind France’s Ophélie David.

Early 2009–10 season proved McIvor was only just getting started. On the podium in practically every race she started, by February 2010 McIvor was ranked second in the world and regarded as a medal favorite for the Vancouver Games.

Olympic Gold at Vancouver 2010

McIvor on the World Cup stop in Les Contamines

Ski cross made its Olympic debut at the 2010 Winter Olympics in McIvor’s backyard – the events were held at Cypress Mountain in the Vancouver/Whistler area. Embracing the pressure of performing in front of a home crowd, McIvor delivered when it mattered most. She qualified for the elimination heats with the second-fastest time on the course, behind Sweden's Anna Holmlund by just two hundredths of a second. In each head-to-head heat she exhibited calm confidence and tactical savvy. After winning her quarterfinal and semifinal (despite a brief pass by Norway’s Hedda Berntsen in the semi, which McIvor says revealed a faster line), she advanced to the Big Final. In the four-woman final, McIvor exploded out of the start gate, grabbed an early lead, and skillfully maintained her advantage through every twist and jump. She even adopted Berntsen’s speedy line in one crucial turn to prevent any overtake. Crossing the finish line well ahead of the field, McIvor secured the gold medal, becoming the first woman ever to win Olympic ski cross gold. The hometown crowd at Cypress roared as she stood on the podium in joyous disbelief, singing “O Canada” through happy tears. McIvor’s victory was a landmark for her sport and a defining moment of the 2010 Games for Canada. At 26, she had realized the dream she wrote about in university – Olympic ski cross was real, and she was its inaugural champion.^[5]

World Cup Success and Canada Ski Cross Legacy

Following the Olympics, McIvor continued to add to her competitive résumé in 2010–2011. She earned several more World Cup podiums, ultimately tallying 11 World Cup medals in what would only equate to about 2 full seasons on tour between 2004-2011. Known for pushing the limits with an unmatched degree of finesse on the technical courses, McIvor’s ongoing success helped set the stage for a dominant Canadian women’s ski cross program – in 2011, her teammate Kelsey Serwa won X Games gold, and a few years later at Sochi 2014, Canadians Marielle Thompson and Serwa famously went 1–2 in Olympic ski cross, a feat McIvor proudly saw as part of her legacy. And the hardware didn't stop rolling in there. In 2018 Canada's Kelsey Serwa and teammate Britany Phelan did it again: 1–2 in Olympic ski cross. McIvor had moved from the face of Canada ski cross to the voice of it, as she called all of the races from the CBC broadcast booth.

Injury and Retirement (2011–2012)

Despite her achievements, McIvor’s career was repeatedly challenged by injuries. She had already endured multiple knee and shoulder injuries, battling back each time to remain at the top. However, in January 2011, one year after her Olympic triumph, disaster struck during a training run at the Winter X Games. McIvor suffered a catastrophic tear of her left ACL (anterior cruciate ligament) while practicing in Aspen. It was her second major ACL injury and required reconstructive knee surgery. The timing effectively ended her 2010–11 season and sidelined her from competition for many months. McIvor worked hard at rehab with hopes of returning to racing. She even resumed on-snow training by late 2012. But that year also brought heartbreak in the sport: in January 2012, Canadian freestyle skier Sarah Burke (a close friend to many, though in halfpipe) died after a training accident, and in March 2012 McIvor’s own teammate and friend Nik Zoricic was killed in a ski cross crash during a World Cup in Switzerland. These losses deeply shook McIvor. Combined with her injuries, they shifted her perspective on risk and life beyond sport.

In November 2012, at age 29, Ashleigh McIvor announced her retirement from competitive skiing. She decided not to attempt a full comeback, prioritizing her long-term health and desire to ski recreationally for life. “I’ve done more in the sport than I ever imagined possible,” McIvor reflected, “and there’s something to be said for going out on top, as the reigning Olympic champion”. Indeed, she retired as the defending Olympic gold medalist (since ski cross would next be contested at 2014). The decision, while difficult, was made easier knowing she had helped elevate ski cross and inspired a new generation of racers. Her influence could already be seen in the success of younger Canadian athletes – shortly after she stepped away, Canada’s women won Olympic gold and silver in 2014, carrying on the legacy McIvor helped build.

McIvor’s competitive career spanned from the early 2000s through 2011, during which she firmly established herself as a trailblazer in ski cross. In recognition of her impact, she was inducted into the BC Sports Hall of Fame in 2012(immediately following retirement)bcsportshall.com. A few years later she would also be inducted into the Canadian Ski Hall of Fame (Class of 2019), cementing her status as one of Canada’s skiing legends.

Broadcasting and Media Career

After retiring from racing, McIvor seamlessly transitioned her on-camera ease and sports expertise into a broadcasting career. In 2012 she began working with CBC Sports as a ski cross analyst and corresponden. Her insights as an Olympic champion lent credibility to coverage of the sport’s World Cup races and major events. McIvor notably joined CBC’s broadcast team for the 2014 Winter Olympics in Sochi, providing commentary and analysis on the ski cross events and sharing Olympic reporting duties. Over the years, she has continued to appear on Canadian television as a sports commentator, presenter, and special correspondent for winter sport programming. In addition to CBC, McIvor has lent her voice to other networks’ ski coverage and Olympic preview shows.

Beyond traditional broadcasting, McIvor became a familiar face in various media and marketing campaigns. Blessed with a photogenic presence and outgoing personality, she did modeling shoots with renowned sports photographers (like Blake Jorgenson and Paul Morrison) and even walked the runway at a New York event called “Skiing is Sexy” early in her career. Post-Olympics, this media savvy translated into commercial opportunities. She appeared in advertisements and promotions for Tourism British Columbia and Whistler Blackcomb, helping to showcase the alpine beauty of her home province. As a proud Whistler native, McIvor became an ambassador for BC tourism’s “Super, Natural British Columbia” campaigns, encouraging visitors to experience skiing and adventure in the region. Her image and story featured in travel brochures, online videos, and on the HelloBC platform, capitalizing on her gold-medal fame to promote local tourism.

McIvor also leveraged her Olympic victory into roles as a spokesperson and brand ambassador. Between 2010 and 2017, she secured numerous high-profile sponsorships and endorsement deals that kept her in the public eye. She was sponsored by companies across diverse industries: Bell (telecom) featured her in athlete campaigns; Oakley signed her as an athlete ambassador for its eyewear and ski apparel (she always sported Oakley goggles in competition); Cold-FX (a health supplement brand) enlisted her in its roster of Olympic athlete endorsers; Whistler Blackcomb brought her on as an official resort ambassador; and Tourism BC (the provincial tourism board) made her a face of its winter marketing. McIvor also collaborated with media outlets – for instance, hosting vlogs or appearing as a guest for CTV and Yahoo Sports during Olympic season coverage. She joined the RBC Olympians program (an initiative by the Royal Bank of Canada supporting Olympic athletes’ career development), which saw her speak at corporate events and community programs as an RBC-sponsored athlete. Automotive brand Acura provided her with high-value partnership opportunities as well– a commercial alongside Calvin Johnson that ran during the Super Bowl and the Stanley Cup playoffs. such as local dealership promotions after 2010. All these sponsorships not only provided income but also expanded McIvor’s experience in public relations and media. By 2013, Sportsnet Magazine even named her one of the “30 Most Beautiful Athletes on the Planet,”^[6] highlighting her appeal beyond just athletic prowess. Throughout this period, McIvor remained a sought-after public figure, balancing her roles in broadcasting, endorsements, and as an inspirational Canadian sports icon.

Entrepreneurship and Speaking Engagements

McIvor’s retirement from competition marked the start of an entrepreneurial chapter. In late 2012, she founded her own company – Ashleigh McIvor Endeavours (AME) – to manage her various ventures, from speaking engagements and sponsorships to promotional work. As a charismatic Olympic champion, McIvor quickly became a popular keynote speaker on the corporate and motivational speaking circuit. Over the last decade she has delivered keynote addresses and talks across Canada and internationally, sharing her story of perseverance, risk-management, and teamwork with audiences ranging from conferences and seminars to corporate retreats. By 2021, she had accumulated over 10 years of professional speaking experience, often highlighting lessons learned from her journey: overcoming injuries and setbacks, striving for excellence, and balancing life transitions. McIvor’s engaging speaking style and relatable humor have consistently earned positive reviews, establishing her as a prominent athlete-turned-motivational speaker.

In addition to one-off speeches, McIvor created structured programs and experiences. Notably, in 2012 she launched the “Ski with Ashleigh” experience – a bespoke ski adventure program where clients can spend a day on the slopes with her as their personal guide and coach. This offering was developed in partnership with Whistler Blackcomb’s “Ski or Ride with an Olympian” program, adding McIvor to a roster of local Olympic athletes available to book for private lessons and mountain tours. For clients, a day skiing with Ashleigh McIvor provides not only expert tips and terrain knowledge but also the chance to hear first-hand Olympic stories on the chairlift. McIvor herself loves these engagements; she has called skiing with clients around the world her “favorite job” after competition. By 2015, she was regularly guiding guests at Whistler and had also partnered with the Fairmont Chateau Whistler on a “Fairmont Gold” ski package, leading VIP hotel guests on exclusive mountain outings. The success of “Ski with Ashleigh” reflects McIvor’s focus on experiential entrepreneurship – combining her passion for skiing with business.

McIvor’s company AME also handles her brand collaborations and youth programming. She has remained involved in sport development, for example organizing leadership camps with former husband Jay DeMerit and contributing to Alpine Canada and Freestyle Canada youth initiatives. Many of her endorsements turned into longer-term consulting or design roles – providing input on or working with equipment sponsors on product feedback. McIvor has deftly balanced these entrepreneurial ventures with media work, developing a versatile post-sport career. As of 2025, she is also in the process of authoring a book project, writing her memoirs and lessons from life in a planned autobiography. This book-in-progress aims to chronicle her athletic triumphs, personal growth, and perspectives on motherhood and business. It represents yet another platform through which McIvor plans to inspire and connect with others.

Leadership, Advocacy and Charitable Work

Ashleigh McIvor has channeled her fame into giving back to her community and advocating for positive change. She is actively involved in several charitable and leadership initiatives, particularly those related to sports, health, and youth. McIvor has served on the board of Athletes4Athletes, an organization focused on supporting athletes’ well-being and transition to life after sports (in line with her own experiences). In this role and others, she has mentored younger athletes and advised on programs to assist with mental health and career development for sports professionals.

One of McIvor’s notable advocacy efforts was her contribution to establishing National Health and Fitness Day in Canada. In 2014, she joined her husband (soccer player Jay DeMerit) and other community leaders in lobbying Parliament to pass a bill encouraging municipalities to promote physical activity. McIvor lent her voice as an Olympic champion in support of this non-partisan initiative aimed at getting Canadians more active. Her involvement, including meetings with lawmakers and public endorsements, helped the National Health and Fitness Day Act come to fruition. This exemplifies how McIvor has used her platform to influence public policy around healthy living. She also took on public health advocacy in other ways – for instance, in 2013 she appeared in a Vancouver Coastal Health campaign urging people to refrain from smoking on ski hills, emphasizing that smoking and sports don’t mix. This campaign ran during National Non-Smoking Week and highlighted McIvor as a role model for healthy choices.

Youth empowerment through sport is another passion for McIvor. She and Jay DeMerit co-founded the Rise & Shine Foundation in Whistler, which raises funds to support youth sports camps and leadership programs. On their property in Pemberton, they established Captain’s Camps, a multi-sport youth camp that DeMerit leads, with McIvor’s active support. She helped develop the camp’s vision of using sport to teach life skills, and they built facilities (including a high-end training cabin and glamping tents) to host paying participants and underprivileged youth (paid for by their fundraising efforts) alike for immersive camps. McIvor often spends time on-site mentoring girls in skiing or mountain biking as part of these programs. Additionally, she participates in the “Old School Initiative” – a local Sea-to-Sky program connecting young ski racers with veteran champions. Through this initiative, McIvor began mentoring an up-and-coming ski cross racer and relishes continuing to “inspire and influence the next wave” of Canadian skiers. Her willingness to share knowledge and support the next generation underscores a generous spirit and leadership beyond her own achievements.

Furthermore, McIvor has been involved with charitable events and fundraising efforts of other organizations. She frequently appears at charity golf tournaments, sports celebrity dinners, and school outreach events. In 2022, she and DeMerit co-hosted a fundraising gala in Vancouver that raised over $1,000,000 to help kids access sports, where she spoke alongside other Olympians about the importance of sport opportunities for youth. McIvor’s genuine enthusiasm in these roles has made her a respected figure in both the Whistler community and among national sport advocates.

For her contributions on and off the slopes, McIvor has received formal recognition. In addition to her Sports Hall of Fame inductions, she was honored by the Canadian Association for the Advancement of Women and Sport for inspiring girls in action sports, and she was named an ambassador for Right To Play (an athlete-driven charity using sport for development). McIvor’s post-athlete life is defined as much by service and leadership as by business success.

Personal Life

In her personal life, Ashleigh McIvor is known for her down-to-earth nature and love of outdoor adventure. In August 2013, she married Jay DeMerit, a former captain of the Vancouver Whitecaps FC soccer team. The pair were something of a local celebrity power couple, bonding over their elite sports backgrounds and shared enthusiasm for adrenaline sports. Their Whistler-area wedding was a high-profile affair covered by magazines, and McIvor thereafter often used the surname McIvor DeMerit in media. In late 2015, Ashleigh and Jay welcomed their first child, a son named Oakes, born in November 2015. Motherhood became a central joy in McIvor’s life – she has spoken about how watching Oakes ski for the first time was even more thrilling than her own wins. In fact, she calls skiing with her son “her favorite thing in the whole wide world”.

The young family initially split time between Vancouver and Pemberton, and later established a winter home on the island of Kaua’i, Hawaii. For several years, McIvor and Oakes have spent off-seasons in sunny Kaua’i, surfing and recharging by the ocean, then returning to Whistler for ski season. This bi-coastal lifestyle gave McIvor a balance between mountain and beach life, and she became an avid surfer while in Hawaii. Eventually, as their son neared school age, they decided to establish a more permanent home base in Whistler for Oakes. She retained their Kaua’i residence for vacations but now primarily reside full-time in Whistler, the town that McIvor says “will always be home” for her.

McIvor embarked on a significant property development project in Pemberton, BC, just north of Whistler. On a picturesque piece of land near North Arm Farm, she built a custom cabin and several luxury canvas tents to create a glamping retreat available for rentals. Started as a personal project when McIvor built a small cabin in 2009, it expanded after her marriage as DeMerit envisioned hosting his soccer camps there. Today the property operates as an Airbnb getaway and the site of their Rise & Shine sports camps. Set against stunning mountain scenery, it offers guests a taste of off-grid living with comfortable amenities – something McIvor enjoys sharing, given her own passion for the outdoors. She and her family spend considerable time at this retreat, which doubles as a private oasis and a youth camp facility. In interviews, McIvor notes how fulfilling it is to wake up in Pemberton’s natural beauty and have biking, hiking, and skiing adventures right at her doorstep.

When not working or parenting, McIvor stays true to her adventurous spirit. She is an enthusiastic mountain biker in summer, often tackling Whistler’s bike park and local trails (she even raced downhill mountain bikes in her youth). She loves surfing, dirtbiking, snowmobiling and generally anything outdoors. Her social media showcases these pursuits and emphasizes an active family lifestyle – from backcountry ski touring with “the boys” (her friends and Oakes) to trail rides and beach days. McIvor has also remained connected to her extended family and hometown community; her father (formerly a log home contractor) and mother have been supportive fixtures in Whistler, and Ashleigh frequently participates in local events like the WORCA Toonie Races (bike races) and family activities in the Sea-to-Sky area.

As of mid-2020s, McIvor and DeMerit have amicably focused on co-parenting Oakes, and she describes Jay as “the most amazing co-parenting partner” as they raise their son together.^[7] Their son is now an energetic grade-schooler who skis and bikes with the same gusto as his mom. The family’s experiences have also been featured on television: they appeared in an episode of the reality series Après Ski (2015) highlighting the Whistler lifestyle and McIvor’s role as an Olympian guide. Whether in Whistler or Hawaii, McIvor’s personal life is rooted in her love of nature, family, and community. She manages to seamlessly blend her work and play, often hosting business clients or media crews in casual mountain settings. This authenticity – being “Whistler’s golden girl” who never lost touch with her adventurous childhood self – endears Ashleigh McIvor to those who meet her.

Recent Roles and Recognition

Even more than a decade after her Olympic victory, Ashleigh McIvor continues to expand her portfolio with new projects and accolades. In 2019 she was inducted into the Canadian Ski Hall of Fame, honored as an Athlete inductee for her contributions to ski crossskimuseum.ca. That same year she joined an elite list of skiers immortalized in the Hall of Fame, a testament to the historical significance of her 2010 gold medal and pioneering role. In 2020, the Whistler Museum featured her in an exhibit on local Olympians, and she has been named “Whistler’s Favourite Winter Athlete” multiple times in local media polls.

McIvor has also pursued new media ventures. In 2024, she co-starred in an adventure film project titled “Chasing the Trail: Indonesia.” In this short film (produced by adidas Five Ten), McIvor teamed up with legendary freeride mountain biker Darren “The Claw” Berrecloth and fellow BC rider Georgia Astle to tackle an epic challenge: riding mountain bikes up and down an active volcano in Indonesia. The film showcases McIvor’s biking skills and fearless attitude as she confronts steep volcanic terrain – another example of her constantly seeking adrenaline-fueled exploits. Chasing the Trail: Indonesia premiered online in 2024 to solid reviews in the outdoor community, and demonstrated McIvor’s appeal in crossover sports entertainment. It was released on Five Ten’s YouTube channel and promoted via social media with McIvor as a key personality in the adventure. Fans saw that even in her 40s, the Olympic skier still embraces daunting challenges beyond skiing.

In February 2025, Vancouver and Whistler hosted the Invictus Games, an international sporting event for wounded military veterans founded by Prince Harry. Ashleigh McIvor played a visible role in the Games – she was invited as a special guest and speaker at the Invictus Games Closing Ceremony. Standing alongside dignitaries like Prince Harry and Prime Minister Justin Trudeau, McIvor offered congratulations to the competitors and reflected on the Games’ inspiring impact. Her appearance underscored the unifying power of sport, a theme she passionately supports. McIvor’s presence at Invictus (which took place almost exactly 12 years after her Olympic moment) showed her continued relevance and respect within the broader sports community. The audience of 12,000 at Rogers Arena cheered as she helped celebrate the veterans’ achievements in an emotional finale. McIvor later remarked how honored she was to be part of the Invictus Games, calling it a highlight of her post-competition career to share the stage with Prince Harry and the courageous athletes.

Today, Ashleigh McIvor remains deeply involved in the Whistler community and beyond. She balances her time between keynote speaking engagements, media work, and hands-on skiing activities. On any given winter day, one might find her carving turns with clients in Whistler’s alpine bowls or filming a promotional clip for a tourism campaign. In the summer, she could be leading a mountain bike clinic or working on real estate investment projects like renovating properties (she has hinted at plans to develop a boutique lodge or retreat center in the Sea-to-Sky corridor, expanding on her Pemberton glamping business). McIvor is also focused on her upcoming book, spending early mornings writing and reflecting on the extraordinary experiences she’s accumulated. Despite her many roles – Olympic champion, broadcaster, entrepreneur, mother, mentor – Ashleigh McIvor’s core identity has not changed. She is still the energetic Whistler kid who “built a life that revolves around playing in the mountains”, now doing so with an impressive legacy and a platform to inspire others. As she often advises in her speeches, McIvor lives by the principle of following her passion and staying open to new adventures, a mindset that ensures her story is far from over.

References

1. "Ashleigh McIvor retires from competitive ski racing". The Globe and Mail. November 16, 2012. Retrieved December 5, 2012.
2. Mckenzie, Kevin Hinton & Ryan (February 3, 2014). "Jay DeMerit and Ashleigh (McIvor) DeMerit Talk Romance, Olympics and Vancouver". Retrieved January 17, 2018.
3. "Ashleigh McIvor-Jay DeMerit nuptials featured on cover of Whistler wedding magazine". January 15, 2014. Retrieved January 17, 2018.
4. "Canadian men sweep X Games ski cross". The Gazette. January 31, 2010. Retrieved January 31, 2010.
5. "Canada's McIvor wins skicross gold". CBC News. February 23, 2010. Retrieved February 24, 2010.
6. Sportsnet Magazine, March 20, 2012, Volume 2, Number 4, p.60, Steve Maich, Editor in Chief, Rogers Publishing Ltd., Toronto, Ontario.
7. David Song (December 22, 2022). "Twelve years after her Olympic glory, Ashleigh McIvor is in a 'peaceful, lovely place'". Pique Newsmagazine.

External links

• Official website
• Ashleigh McIvor at the International Ski and Snowboard Federation
• Ashleigh McIvor at the X Games (archived)
• Ashleigh McIvor at Olympedia
• Ashleigh McIvor at Olympics.com
• Ashleigh McIvor at Team Canada
• National team profile