Amanda Broderick

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Professor Broderick in 2015

Amanda Jayne Broderick (born 1971) is a British marketer, academic and academic administrator who has been the vice-chancellor and president of the University of East London since September 2018.[1] She is also professor of international business.

Biography

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With family origins in Afghanistan, Belgium, Ireland and Hull, Broderick was born in 1971 and brought up in Staffordshire, England. She graduated from De Montfort University in Leicester, UK with a 1st Class Bachelor of Arts (BA) degree in marketing and psychology and a Doctor of Philosophy (PhD) degree in international business.

Career

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She previously lectured at the University of Newcastle, the University of Salford, Durham University, Coventry University, Aston University and De Montfort University. Before moving to Newcastle University, she was pro-vice chancellor (International Priorities) and founding executive dean of the College of Business & Law, University of Salford;[2] principal of St. Cuthbert's Society (a college of Durham University)[2] and deputy dean of Durham Business School.[2] She also led the development of the University Academy 92, founded by the Class of ’92 and Lancaster University and launched in September 2017.[3]

Research

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Broderick's expertise lies in the fields of international business, marketing psychology and strategic communications.[4] She has authored two seminal texts in her field[5] and has a track record in research and enterprise funding.[6]. Since joining UEL, she has also been an advocate for the University's research in areas including early years development.[7]

Professional service

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During her tenure as dean at Salford, it was the 2014 Times Higher Education Business School of the Year.[8]. At UEL, she has used this previous experience to oversee a significant expansion in the University's provision for student entrepreneurs, which ranked 2nd in the UK for annual student start-ups in 2024.[9].

In 2019, she was elected as UK representative on the Association of Commonwealth Universities (ACU) Council,[10] and in February 2024 as Chair of British Universities and Colleges Sport (BUCS).[11]

She is a frequent contributor to higher education publications including Wonkhe,[12] the Higher Education Policy Institute,[13] and Times Higher Education[14], as well as writing for other outlets on issues such as economic growth.[15]

References

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  1. ^ King, Jon (23 July 2018). "University of East London appoints new vice-chancellor". Newham Recorder. Archived from the original on 9 August 2019. Retrieved 11 October 2019.
  2. ^ a b c "Amanda Broderick becomes UEL VC - University of East London (UEL)". www.uel.ac.uk. Retrieved 15 October 2019.
  3. ^ Wheatstone, Richard (8 August 2014). "Class of '92 sign deal for students to help run @SalfordCityFC". men. Retrieved 15 October 2019.
  4. ^ "ResearchGate". ResearchGate.
  5. ^ "Amanda J. Broderick - Google Scholar Citations". scholar.google.co.uk. Retrieved 15 October 2019.
  6. ^ Moutinho, Luiz; Bigné, Enrique; Manrai, Ajay K. (10 January 2014). The Routledge Companion to the Future of Marketing. Routledge. ISBN 9781136242861.
  7. ^ "Baby Steps, Big Returns: Why Early Years Research Must Shape National Policy". 9 May 2025.
  8. ^ "Salford Business School wins Times Higher Education Business School of the Year award | News portal | University of Salford, Manchester". www.salford.ac.uk. Retrieved 9 August 2019.
  9. ^ "UEL's blueprint for inclusive economic growth". 11 July 2025.
  10. ^ "Vice-chancellors from across the Commonwealth join the ACU's governing body". www.acu.ac.uk. Retrieved 15 October 2019.
  11. ^ "BUCS announces Professor Amanda Broderick as Chair of Board of Directors".
  12. ^ "Higher education leadership is at an inflection point – we must transform, or be transformed".
  13. ^ "Exporting Degrees, Importing Responsibility: Rethinking Careers Support for International Graduates". 27 January 2025.
  14. ^ "Universities can drive a UK healthcare revolution – if policymakers let them". 10 March 2025.
  15. ^ "Comment: London's universities are vital to its economic growth". 13 March 2025.