ActiveCampaign

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ActiveCampaign
Company typePrivate
IndustrySoftware
FoundedChicago, Illinois (2003)
FounderJason VandeBoom
Headquarters
Chicago
Revenue$250 million (2024)[1]
Number of employees
1000 (2022)[2]
Websiteactivecampaign.com

ActiveCampaign is a Chicago-based software company that provides a cloud-based software-as-a-service (SaaS) platform for customer experience automation. It offers tools for autonomous marketing, CRM, email marketing, SMS marketing, and WhatsApp marketing.

History

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ActiveCampaign was founded in 2003 by Jason VandeBoom as a provider of on-premises email marketing software.[3] In the early 2010s, ActiveCampaign transitioned from a licensed software model to a subscription-based SaaS model.[3][4]

ActiveCampaign received its first external investment in 2016, a $20 million Series A funding round from Silversmith Capital Partners.[5]

In January 2020, ActiveCampaign raised $100 million in a Series B round led by Susquehanna Growth Equity.[6][7] In April 2021, it closed a Series C funding round of $240 million led by Tiger Global, which raised the company's valuation to over $3 billion.[8]

Operations

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ActiveCampaign is a privately held company headquartered in Chicago.[8][9] It maintains additional offices in Dublin, Ireland[10]; Florianópolis, Brazil[11]; Kraków, Poland[12]; and Heredia, Costa Rica.[13][14][15]

Software

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ActiveCampaign's platform combines email marketing, marketing automation, and sales CRM.[16][17] In 2023, generative AI capabilities were added to the platform.[18]

Acquisitions

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  • In May 2022, ActiveCampaign acquired Postmark, a transactional email delivery service, and the related DMARC Digests tool.[19][20]
  • In October 2023, it acquired Onesend, an Australian provider of marketing software for multi-location businesses and franchises.[21]
  • In April 2025, it acquired Hilos, a startup based in Mexico City that provides WhatsApp messaging automation.[22][23]

References

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  1. ^ Wiggers, Kyle (21 April 2021). "Marketing automation startup ActiveCampaign raises $240M". VentureBeat. Retrieved May 5, 2021.
  2. ^ Pletz, John (20 April 2021). "ActiveCampaign raises $240 million for marketing automation platform". Chicago Business. Retrieved May 5, 2021.
  3. ^ a b "5 Chicago tech leaders share their companies' growth stories". Built In Chicago.
  4. ^ Ecker, Danny (May 31, 2018). "The inevitable success of a small-town Wisconsin teen". Crain's Chicago Business. Retrieved 4 April 2019.
  5. ^ Elahi, Amina (October 11, 2016). "ActiveCampaign raises $20 million after 13 years of bootstrapping". Chicago Tribune. Retrieved 4 April 2019.
  6. ^ Wiggers, Kyle (28 January 2020). "ActiveCampaign raises $100 million to automate marketing campaigns with AI". VentureBeat.com. Retrieved 27 March 2020.
  7. ^ Lunden, Ingrid (28 January 2020). "Chicago's ActiveCampaign raises $100M for an all-in-one marketing and sales automation platform". TechCrunch. Retrieved 27 March 2020.
  8. ^ a b Lunden, Ingrid (21 April 2021). "ActiveCampaign raises $240m at a $3B valuation". TechCrunch. Retrieved May 5, 2021.
  9. ^ "Chicago-Based ActiveCampaign Plans Expansion In Indianapolis". CBS Chicago. February 27, 2019. Retrieved 4 April 2019.
  10. ^ "ActiveCampaign opens Dublin office as customer growth in Europe accelerates". gov.ie.
  11. ^ Bevard, Emily. "ActiveCampaign expands in US, Ireland and Brazil". Globe Banner.
  12. ^ "ActiveCampaign opens new hub in Krakow". February 26, 2024.
  13. ^ "ActiveCampaign, gigante do e-mail marketing e rival da RD Station, abre escritório em Florianópolis".
  14. ^ "ActiveCampaign Will Open 3 New Hybrid Offices". Retrieved 2023-09-19.
  15. ^ Ammachchi, Narayan (January 10, 2024). "ActiveCampaign Expands to Costa Rica with $4 Million Investment".
  16. ^ Fadilpašić, Sead (May 6, 2025). "Wix teams up with ActiveCampaign to help customers grow". TechRadar Pro. Retrieved 2025-05-20.
  17. ^ McLaughlin, Molly (May 19, 2017). "ActiveCampaign Review". PCMag.
  18. ^ Toscano, Joe. "Stop Serving Dogfood, Invest In Generative Artificial Intelligence With Purpose". Forbes. Retrieved 2023-09-19.
  19. ^ Mulligan, Ryan (May 3, 2022). "Philadelphia email marketing firm Postmark acquired by Chicago company with $3B valuation".
  20. ^ Mills, Wes. "Tech Firm Expands Operations". Inside INdiana Business. Retrieved 2023-09-19.
  21. ^ Beltran, Luisa. "Vista buys a majority of Gatekeeper". Fortune.
  22. ^ "ActiveCampaign Buys WhatsApp Automation Platform". April 15, 2025.
  23. ^ "ActiveCampaign Strengthens WhatsApp Capabilities Through Acquisition". Enterprise Times. April 15, 2025. Retrieved May 20, 2025.
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