6-7 meme

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This article is about the meme. For the number, see 67 (number). For other uses, see 67.
A Jack-o'-lantern with 6-7 carved into it

6-7 (pronounced "six seven"; also written as 67 and 6 7) is an Internet meme and slang term that emerged in 2025 on TikTok and Instagram Reels,[1] and then later spread to YouTube Shorts. It has no fixed meaning.[2]

The phrase originated from the song "Doot Doot (6 7)" by Skrilla, which became popular in video edits featuring professional basketball players, especially LaMelo Ball, who is listed at 6 ft 7 in (2.01 meters) tall.[3][4] The meme was further popularized through Overtime Elite player Taylen "TK" Kinney's repeated use of the phrase.[5] In March 2025, a boy named Maverick Trevillian became known as the "67 Kid" after a viral video showed him yelling the term at a basketball game while performing an excited hand gesture.[6]

The meme, described as "annoying" and "like a plague",[7] has been linked by multiple news outlets to the wider "brain rot" phenomenon—digital media deemed to be of poor quality.[8] Some commentators also see it as evidence of Generation Alpha's growing presence in Internet culture.[9]

Origin

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See also: Doot Doot (6 7)
A photo of a sidewalk with chalk writing that reads "What's 6+7?"
Sidewalk chalk art referencing 6-7 on the campus of Washington University

The slang originated from the drill rap song "Doot Doot (6 7)", in which American rapper Skrilla raps, "... I know he dyin' (oh my, oh my God) 6-7, I just bipped right on the highway (Bip, bip)" as the beat drops.[10][11]

The meaning of the number in the song remains ambiguous: some have connected it to 67th Street in Skrilla's hometown of Philadelphia,[12] or to 67th Street in Chicago.[13][10] Linguist and African-American English expert Taylor Jones has speculated that it may refer to "10-67", the ten-code used by Philadelphia police to notify officers of a death.[14]: 9:36 [citation needed] This aligns with the previous lines' descriptions of gun violence and his interpretation that the line depicts the narrator playing innocent during a traffic stop.[14]: 7:20  Skrilla himself stated, "I never put an actual meaning on it, and I still would not want to."[12]

The song was unofficially released in December 2024[15] and officially released on February 7, 2025.[16] It was soon used in video edits of professional basketball players, particularly LaMelo Ball, who is 6 ft 7 in (2.01 m) tall.[15] A few weeks after the song's unofficial release,[17] Taylen Kinney, a high school basketball prospect at Overtime Elite, became strongly associated with the phrase after a clip of him ranking a Starbucks drink by saying "six, seven" went viral on social media.[5][18] His repeated use of the phrase during Overtime Elite content led to his nickname "Mr. 6-7", and he later launched a "6-7"-branded canned water line.[5][18]

Spread

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A person doing the gesture associated with the meme "6-7"

The meme has been referenced in NBA highlights, WNBA news conferences, NFL touchdown celebrations, and also by celebrities, including former NBA player Shaquille O'Neal, who participated in a video referring to it despite admitting he did not understand its meaning. Additionally, the term has been frequently used throughout college sports.[19][5]

As the meme expanded beyond sports, social media users began to employ the meme in unrelated contexts, such as joking about getting a score of 67% on an exam.[20][21][15] Lawmaker Bill Buckbee, who represents the 67th District in the Connecticut House of Representatives, jokingly used the phrase during a special legislative session.[22] Representative Blake Moore of Utah's 1st congressional district also made reference to the trend while presiding over the United States House of Representatives on November 18, 2025.[23] In December 2025, U.S. vice president JD Vance jokingly proposed to ban the use of the phrase, stating: "And now I think we need to make this narrow exception to the first amendment and ban these numbers forever."[24] As of late 2025, entering the numbers "67" into the Google web search reveals an easter egg where the browser does an animation similar to the meme's hand motion.

6-7's identity as a slang term has allowed it to spread in offline contexts, especially in schools,[9] with some banning its use due to disruption in classrooms.[25] In November 2025, British Prime Minister Keir Starmer apologized to a headteacher after joining school children in the gesture when a schoolgirl sitting next to him noted the book they were reading was turned to pages 6 and 7; the gesture had been banned at the school.[26][27][28] The moniker "Mason" has been used to refer to a stereotypical white highschool boy who overuses the slang.[29]

67 Kid

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Maverick Trevillian, better known as the "67 Kid", at a fan meetup in Venice Beach, California, 2025

On March 31, 2025, YouTuber Cam Wilder posted a video titled "My Overpowered AAU Team has Finally Returned!" (stylized in all caps) in which a young boy, Maverick Trevillian[6]—later nicknamed "67 Kid"—is seen yelling "six seven" while performing a hand gesture in which he moves his hands up and down with upward-facing palms.[29][30][31]

In August 2025, social media users began creating photo edits distorting Trevillian in a bizarre or grotesque fashion, likened to analog horror. This meme, called "SCP-067 Kid", satirizes the SCP Foundation, a collaborative fiction project about paranormal anomalies. "SCP-067 Kid" is not related with the canon "SCP-067", which is about a supernatural fountain pen.[29][32][33]

Variants

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41 (pronounced "forty-one") is a meme of similar origin, deriving from the song "41 Song (Saks Freestyle)" in which rapper Blizzi Boi raps the number throughout.[34][35] Other variants include 6-1 (pronounced "six-one"), a variant created by TikTok creator Spartan Swot,[36] 56 (pronounced "fifty-six"), popularized by TikTok creator YungJayJayy,[37] and 87, (pronounced "eighty-seven") used as a meme by Formula One driver Oliver Bearman as his driver number is also 87.[38]

Use by media and brands

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Chicken nuggets from McDonald's UAE with the special "6(7)" sticker

On October 16, 2025, the 1st episode of season 28 of the adult animated show South Park aired[39] with a prominent plot point in which the children are brainwashed by the 6-7 meme. This season of South Park, along with season 27, also targeted other online trends such as Labubu, TikTok, and prediction markets.[40]

In October, the mobile game Clash Royale added an emote referencing the meme after its Instagram account reached 6.7 million followers.[41] On November 5, first-person shooter video game Overwatch 2 announced that it would be adding a "67" emote to the game.[42] On November 29, 2025, Fortnite Battle Royale teased their new Chapter 7 update with a reference to the 6-7 meme.[43] Following the update's release, the emote made its debut.[citation needed]

From November 6 to 7, Pizza Hut sold chicken wings for 67 cents each.[44][45] During the same period, McDonald's in the United Arab Emirates gave away free chicken nuggets between 6 and 7 pm. Each 6-piece chicken pack featured a special "6(7)" sticker and contained seven nuggets instead of the usual six.[46] Domino's offered members a one-topping pizza for $6.70 when they used the promo code "67".[47] Later, in December 2025, Google introduced an Easter egg in which typing "6-7, "67", or "6 7" causes a user's screen to shake up and down, mimicking the gesture associated with the meme.[48] Restaurant chain In-N-Out removed the number "67" from its ordering system after mobs of teenagers started flooding the restaurant because of the meme (69 was removed later on).[49]

Reception

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Multiple news outlets, such as Business Insider, have attributed the meme to the wider phenomenon of brain rot—the spread of digital media considered to be of poor quality.[8] Many viewed the meme as a sign of Generation Alpha's increasing involvement in Internet culture.[9]

In October 2025, Dictionary.com named "67" as its 2025 Word of the Year, describing the interjection as "a burst of energy that spreads and connects people long before anyone agrees on what it actually means".[50] The Merriam-Webster dictionary defines it as "a nonsensical expression connected to a song and a basketball player".[51]

Alphonse Pierre of Pitchfork lamented that, in exchange for virality, Skrilla had been reduced to a one-dimensional mascot, and "not a human artist with music packed with complicated views and morals worth considering".[17]

See also

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References

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  1. ^ Johar, Vritti (February 4, 2025). "What Does '6-7' Mean on TikTok? Trend Explained". ComingSoon.net. Retrieved August 24, 2025.
  2. ^ Chau, Nicole Brown (October 29, 2025). "Dictionary.com picks "67," a "nonsensical and playfully absurd" slang term, as the 2025 word of the year". CBS News. Retrieved November 21, 2025.
  3. ^ Suggs, David (March 3, 2025). "LeBron James '6-7' meme, explained: How Lakers star became subject of basketball's latest TikTok trend". Sporting News. Retrieved September 3, 2025.
  4. ^ Caruso, Skyler (April 29, 2025). "Why Are Teens Saying 6-7? The Reason Behind the Now Viral Phrase Among Kids". People. Retrieved September 10, 2025.
  5. ^ a b c d Schnell, Lindsay (September 12, 2025). "What is '6-7′? It started with this high school basketball and social media star". The New York Times. ISSN 0362-4331. Retrieved September 26, 2025.
  6. ^ a b O'Neill, Shane (October 21, 2025). "Why kids keep saying '6-7': 'It's really beautiful because it's dumb'". The Washington Post. ISSN 0190-8286. Archived from the original on October 30, 2025. Retrieved November 4, 2025.
  7. ^ Andrew, Scottie (October 31, 2025). "The '6-7' meme can be annoying. But kids are shouting it for good reason". CNN. Retrieved November 26, 2025.
  8. ^ a b Robinson, Lauren (September 26, 2025). "'6-7' trend: New 'brain rot' phrase sweeps Aussie classrooms". News.com.au. Retrieved October 2, 2025.
  9. ^ a b c Notopoulos, Katie (September 11, 2025). "Gen Alpha is yelling out '6-7' and '41.' It's a meme that makes no sense — and that's the point". Business Insider. Retrieved October 5, 2025.
  10. ^ a b Kaur, Dina (August 13, 2025). "What does '67' mean? Here's what to know about new viral TikTok slang". The Arizona Republic. Retrieved August 24, 2025.
  11. ^ Vargas, Alani (September 19, 2025). "What the Heck Does '6-7' Mean? TikTok Slang Term Revealed". Parade. Retrieved October 6, 2025.
  12. ^ a b Gamerman, Ellen (October 14, 2025). "The Numbers Six and Seven Are Making Life Hell for Math Teachers". The Wall Street Journal. Retrieved October 15, 2025.
  13. ^ Dator, James (September 24, 2025). "Understanding the '6-7 meme, and how LaMelo Ball is involved". SB Nation. Retrieved October 15, 2025.
  14. ^ a b Jones, Taylor (October 13, 2025). Is 67 just brain rot? (Video). Retrieved October 14, 2025 – via YouTube.
  15. ^ a b c Good, Anna (February 4, 2025). "Why do you keep seeing '6-7?' on TikTok? The viral trend and LaMelo Ball meme, explained". The Daily Dot. Retrieved October 5, 2025.
  16. ^ Doot Doot (6 7) – Single by Skrilla on Apple Music. February 7, 2025. Retrieved October 5, 2025.
  17. ^ a b Pierre, Alphonse (October 23, 2025). "Let's Talk About "6 7"". Pitchfork. Retrieved October 24, 2025.
  18. ^ a b Bink, Addy (September 27, 2025). "Are your kids always saying '6-7?' Here's what it means". FOX 4 Kansas City WDAF-TV. Retrieved September 27, 2025.
  19. ^ Yoder, Matt (November 14, 2025). "The 67 meme is taking over college basketball games". Awful Announcing. Retrieved November 17, 2025.
  20. ^ Ahmad, Manahil (August 19, 2025). "What does the '67' slang term on TikTok mean? What to know about the viral meme". North Jersey Media Group. Retrieved August 24, 2025.
  21. ^ Askinasi, Rachel (August 29, 2025). "What Does 67 Mean, And Why Do Your Kids Keep Saying It?". TODAY.com. Retrieved August 31, 2025.
  22. ^ Hughes, Paul (November 13, 2025). "Watch: Connecticut lawmaker makes viral '6‑7' joke during speech at state Capitol". CT Insider. Retrieved November 17, 2025.
  23. ^ Baird, Addy (November 28, 2025). "Utah Rep. Blake Moore cracks '6-7' joke on House floor 'mostly so I could embarrass my kids'". The Salt Lake Tribune. Archived from the original on December 4, 2025. Retrieved December 4, 2025.
  24. ^ "JD Vance also wants to ban 67 amid viral frenzy". The Independent. December 10, 2025. Retrieved December 11, 2025.
  25. ^ Upton-Clark, Eve (October 10, 2025). "Heard kids saying '6-7'? It's so annoying that schools are banning it". Fast Company. Retrieved October 16, 2025.
  26. ^ Comerford, Ruth (November 25, 2025). "Starmer says sorry for leading pupils in 6-7 dance". BBC. Retrieved November 25, 2025.
  27. ^ Grierson, Jamie (November 25, 2025). "I didn't start it': Starmer apologises for 'six seven' uproar during school visit". The Guardian. Archived from the original on November 25, 2025. Retrieved November 25, 2025.
  28. ^ Peck, Tom (November 25, 2025). "How eight-year-olds ensnared Keir Starmer in a web of '6-7' mischief". The Times. Archived from the original on November 25, 2025. Retrieved November 25, 2025.
  29. ^ a b c Das Biswas, Shuvrajit (September 1, 2025). "Who is SCP-67 kid? 'Literally everyone is talking about the dude, ' say netizens as TikTok trend goes viral". Hindustan Times. Retrieved September 1, 2025.
  30. ^ Bain, Ellissa (August 18, 2025). "Right, what does 67 actually mean? Here's why the random number is all over TikTok". The Tab. Retrieved August 24, 2025.
  31. ^ Wilder, Cam (March 31, 2025). MY OVERPOWERED AAU TEAM HAS FINALLY RETURNED!. Retrieved September 28, 2025 – via YouTube.
  32. ^ Ahmad, Arslan (September 2, 2025). "Who's 67 kid? From Chicago streets to the internet: What's buzzing?". The News International. Retrieved September 3, 2025.
  33. ^ "SCP-067 – SCP Foundation". The SCP Foundation. Retrieved November 4, 2025.
  34. ^ Ellis, Sydni (August 7, 2025). "Why '41' Is Trending in Teen Slang — & Why It's the New '6-7'". Yahoo. Retrieved September 22, 2025.
  35. ^ Kasbo, Sofia (October 2, 2025). "What Does "41" Mean in Slang, and Is It the New "67"?". TODAY. Retrieved November 9, 2025.
  36. ^ Oregonian/OregonLive, Joel Odom | The (October 21, 2025). "After '6 7' and '41,' a new number meme hits social media: '6 1'". The Oregonian. Archived from the original on November 9, 2025. Retrieved November 3, 2025.
  37. ^ Weedston, Lindsey (November 11, 2025). "The "56" meme is trying to replace "67"—and it's not going great". The Daily Dot. Retrieved November 25, 2025.
  38. ^ "TikTok – Make Your Day".
  39. ^ "Twisted Christian". South Park. October 15, 2025. Retrieved November 12, 2025.
  40. ^ Dunn, Jack (October 16, 2025). "'South Park' Abruptly Starts Season 28 With Viral '6-7' TikTok Trend and Peter Thiel Hunting Down Trump's Antichrist Baby". Variety. Retrieved October 16, 2025.
  41. ^ Richman, Olivia (October 27, 2025). "I feel bad even writing this phrase, but Clash Royale has added the Brainrot 67 Wizard emote, and you can have it for free". The Escapist. Retrieved October 30, 2025.
  42. ^ Chen, Amy (November 7, 2025). "Overwatch 2 teases hilarious 67 emote for most unexpected hero". esports.gg. Retrieved November 8, 2025.
  43. ^ Phillips, Tom (November 29, 2025). "Fortnite Zero Hour Live Event Draws 10.5 Million Players, As Godzilla, King Kong, Iron Man and KPop Demon Hunters Unite For Avengers: Endgame-Style Finale". IGN. Retrieved November 30, 2025.
  44. ^ Orosa, Roberto (November 7, 2025). "Pizza Hut Turns Viral "67" Meme Into a Marketing Moment and Menu Deal". DesignRush. Retrieved November 8, 2025.
  45. ^ Weiss, Sabrina (November 6, 2025). "Pizza Hut Has 67-Cent Wings Inspired by Viral "6-7" Meme". People. Retrieved November 8, 2025.
  46. ^ Agustin, Kristine Erika (November 5, 2025). "What does "6 7" mean? McDonald's UAE says: more McNuggets – The Filipino Times". filipinotimes.net. Retrieved November 7, 2025.
  47. ^ Smith, Jeff (November 6, 2025). "Domino's "67" Deal Turns Viral TikTok Trend Into Pizza Marketing Gold". Mens Journal. Retrieved November 8, 2025.
  48. ^ Curtis, Charles. "67 Google Easter Egg proves meme isn't cooked". For The Win. Archived from the original on December 13, 2025. Retrieved December 13, 2025.
  49. ^ "In-N-Out removes number 67 from menu after being mobbed by teens due to 6-7 trend". The Independent. December 9, 2025. Retrieved December 10, 2025.
  50. ^ "Dictionary.com reveals '67' is its 2025 Word of the Year". ABC News. October 29, 2025. Retrieved October 29, 2025.
  51. ^ "six seven". merriam-webster.com. Retrieved November 12, 2025.
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Wikimedia Commons has media related to 67 (meme).